How Warner Bros. Uses NetBase Audiences to Expand Addressable Market for Movie Titles
Chris Chen, Director, Audience Insights, Warner Bros. Entertainment
Nicolas Simonin, Sr. Manager, Business Intelligence – Audience Insights, Warner Bros. Entertainment
As the second largest movie studio, Warner Bros. makes some of the most celebrated films of all time. Find out how the Global Audience Insights team identifies key audiences, measure their engagement with our movie titles, and benchmark this engagement against both competitive and comparative titles in order to maximize our film’s slice of the pie on opening weekend.
Director, Audience Insights, Warner Bros. Entertainment