Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at at Andersen Consulting (now Accenture).

Robyn is a Social Media Junkie with background in selling social analytics platforms. Currently consult on social analytics technology, she is also a popular food blogger (GrillGirl.com) and recipe developer. She is a Jack of all trades in the social space, with a particular love for food and the outdoors. At the core of it all, she strives to build lasting, beneficial relationships in all that she does.

Dave works with NetBase brand and agency clients worldwide, helping them define their social analytics requirements, establish best practices, and implement effective programs. He conducts advanced training courses and consults in every aspect of social media analytics implementation and optimization.

Raquel S. Hunter graduated from University of California at Los Angeles (UCLA) with a Bachelor of Arts degree in Political Science. Since graduating from UCLA, Raquel has been busy creating businesses, collecting and analyzing data for global clients, and guest lecturing graduate and undergraduate courses at UC Riverside. Raquel served on the UCLA Alumni Association South Bay Bruins Board for 8 years. As Co-Scholarship Fundraising Chair, Raquel helped the South Bay Bruins establish a $50,000 Endowment for Community College students who have transferred to UCLA. When not analyzing data for Lexus, Dacor, Indian Motorcycles, Disney, or Pulte, she conducts research and writes health related articles. Her research on Stomach Ulcers in Children has appeared in “Health Reference Series: First Edition Childhood Diseases and Disorders Sourcebook”. As an undergraduate of UCLA, Raquel was part of a team of researchers and received notable mention in the acknowledgements of the publication “Beyond the Rhetoric of Charter School Reform.” Raquel believes strong communities make great nations. Digital networks and communities reflect and propel our culture, and are an indispensable part of understanding consumer and brand sentiment. She strongly believes the firepower of digital analytics and communications planning, when tied to data, can provide strong value for brands and individuals who interact with them.

Anupam Singh is an entrepreneur with over 25 years of experience in designing, building and delivering innovative solutions and services. Anupam co-founded 113 Industries in 2010 to help Fortune 500 companies develop and launch breakthrough products and solutions. 113 Industries combines Natural Language Processing and Cognitive Computing to provide Data Driven Insights on consumers at a scale of millions of consumers. Anupam also lectures on innovation.

Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012.

Candida McCollam is the founder of Localspeak, a NYC-based global market research services and social media insights consultancy. As a language and cultural insights partner to brand innovators, Localspeak works with leading international market researcher firms and brands. A business partner of NetBase, Localspeak’s social media insights practice covers global brand insights and analytics in 43 languages. Candida is a featured contributor to Social Media Today, specializing in Global Fashion Analysis and Trends. Candida’s most recent fashion foray is a fashion and style consultancy (in development) called BoomerAmped—invoking a style influencer of a certain age (Boomer), revved on life itself (Amped)—Age-defying, Mod, Plucky, Elegant Dame.

Michael Fein is the Vice President of Strategic Measurement Solutions at Edelman. In this capacity, Mike leads the decision science practice. He works closely with clients to aid in understanding how to best leverage data across verticals for consumer insights, content optimization, and to showcase business value. In his role, we works across verticals, from big oil and pharma, to entertainment, gaming and retail emphasizing the unique measures of ROI across disciplines. Mike’s global leadership in framing up measurement as actionable supports cross-vertical CRM initiates and corporate strategies. Mike’s passion for results-driven insights comes from his days working in online dating and in politics, where every marketing decision or site change was A:B tested to optimize KPIs. He received an undergraduate degree from UCDavis and an MBA from Pepperdine University, where he now teaches an MBA course in the business school on statistical methods for business and research design.

Chris Inners is the regional lead and Strategy Director for OMD Social, focused on maximizing paid social investment and across OMD’s West Coast clients. Over the past 17 years, he’s specialized in insights-driven marketing results, and most recently using social insights to inform media strategy. Prior to OMD, he was in global leadership positions at creative agencies including Ogilvy and KBS+ Attention for clients like Lenovo, Capital One, Mattel, and Starwood Hotels. Before joining the agency ranks, he spent the first part of his career client-side on RadioShack’s marketing team, bringing his love of electronics to life through innovative marketing communications and brand strategies. On the weekends, you will hear him cheering on his TCU Horned Frogs and clutching a Shiner for support.

Rob Campbell is a vice president at Edelman and leads the digital/specialty practice in Dallas overseeing digital marketing, social media and creative services. An experienced digital marketer with a background in brand, corporate, financial and crisis communications, Rob calls upon ten years of marketing and communications experience to deliver integrated marketing campaigns for clients including KFC, Bridgestone, Dr Pepper Snapple Group, VARIDESK, BT Americas and the Dallas Cowboys. Prior to Rob’s role at Edelman, he managed social content and strategy for General Motors corporate communications. As content lead, he handled product launches, social customer service, social executive communications and other key corporate initiatives. In 2014, Rob helped guide the General Motors brand through their ignition switch recall crisis, several rounds of congressional testimony and almost 30 million vehicle recalls. Rob’s efforts to turn the corner from recall-related conversation led General Motors to be recognized as the top improver in the YouGov BrandIndex 2015 rankings. Rob also developed and launched the first-ever social user support channel for YouTube (@TeamYouTube) and spearheaded the influencer strategy and outreach for over 200+ influencers as part of Google’s Year in Search campaign. Previously, Rob spent time with the Cleveland Indians and MLB.com where he served as digital marketing manager, web developer, spokesperson and social strategist. His work was recognized by ESPN the Magazine who tabbed the Indians as MLB’s most Twitter-friendly team in 2011. Rob is a graduate of Northwestern University where he lettered in baseball and received his MBA at the University of Texas at Austin where he served as president of the Class of 2017.

Since his primary school days, Colin has been exploring the intersection of digital and physical experiences, starting with basic programming and online role playing games and culminating with his current role as the Digital Futurist for AFG&. There, he is responsible for aligning the companies energies with the emerging technologies that best benefit client growth and brand missions. Previous to his current responsibilities, Colin has held the title of group digital creative director at the same firm as well as executive creative director roles at Rapp and OgilvyAction and WPP Shopper.

Scott Linzer has been in the online space since 1995 and is the Vice President of Owned Media at iCrossing, a Hearst Company. Scott is responsible for the search and social channels across the practice. Previously, he was the SVP, Managing Director of Ecselis, a performance media practice within Havas Media, where he was responsible for managing all integrated performance marketing activities for North America. Before Havas, Scott held leadership roles with Quantcast, AKQA and Universal McCann. Scott has worked with many of the largest brands in the world, helping them understand how to leverage performance-based advertising that drive measured results.

Michael Q. Nguyen is Supervisor of Social Media at Arby's Restaurant Group, Inc. (ARG). Since January 2014, he has represented the Brand by interacting and managing all daily traffic for Arby's social media platforms. Michael has fostered the growth of Arby's social media presence, driving increased social media engagement / impressions for Arby's each year. He also has worked closely with several advertising agencies and analytics partners to determine content popular with a younger, more diverse consumer base within the areas of gaming and pop culture. His efforts have helped to drive sales in Arby's 3,300+ restaurants worldwide. Subsequently, Arby's became recognized as one of Twitter and Time Magazine's "13 Sassiest Brands of 2014". In 2016, ARG recognized Michael with an Innovation Award for "Brand Buzz", and also with an Arby's Values Award in 2015.

Dana is a Digital Analytics Manager for the Insights & Performance Science team at The Marketing Arm. As part of this team, she is responsible for development and innovation of core social and digital analytics objectives and methodologies and how they uniquely apply across the agency’s 13 disciplines: Digital, Experiential, Talent, Influencer, Content, Sports & Sponsorship, Music, Multicultural and more. She has experience working with clients in a variety of industries including Telecom, Finance & Insurance, Retail, Travel & Entertainment, QSR & CDR, CPG, and Automotive. The exposure to a diverse set of clients and agency disciplines drives her passion for leveraging data - from strategic planning to campaign optimization and measurement - to tell compelling stories that influence client decision making. Aside from being a self-proclaimed data nerd, she enjoys running, spoiling her two dogs, and traveling the U.S. to visit craft breweries.

"Shawn McGahee is tenacious about performance which is what you want in an Analytics leader. But what makes him stand apart from the rest is his extreme enthusiasm for delivering impact with data in the creative process. While not an artist himself, his creative use of data to inspire strategies and optimizations has fueled his success. As a 10+ year veteran, Shawn has leveraged his expertise in cross-channel analytics for industry giants like Verizon, Delta Airlines. Dell, Kimberly-Clark, AMC Theatres, Chick-Fil-A, TGIFridays, Nike and many more. Specializing in the areas of performance enablement, data exploration, testing and optimization, and custom calculations. Prior to his current role, he worked at AT&T for 4 years on the service and support portion of the website, creating business cases for digital product development and analyzing the impact digital activity had on call centers and financials for the brand, saving the organization 2.5MM in cost in his first year. He has developed award winning solutions within forecasting and testing and optimization and continues to innovate to deliver client value. Shawn currently lives in Atlanta, Georgia with his wife Tiffany, and new born daughter Nora".

Matt started his career in the marketing world client-side working for Red Bull. He then cut his teeth in the agency-side with Digitas/Publicis managing digital media analytics for the US's largest CPG brands and doing advanced customer analytics for big telco. Eight years ago he built out the analytics & insights capability at Havas Worldwide injecting data into the creative lexicon. His team has focused on interpreting data to provide cross-channel marketing decisions. His background is in Economics and Math from Columbia University and has his MBA from MIT's Sloan School. He recently joined the global insights & analytics team bridging Havas Media & Creative to further build out the agency's forward-looking advanced analytics capabilities.

Matt started his career in the marketing world client-side working for Red Bull. He then cut his teeth in the agency-side with Digitas/Publicis managing digital media analytics for the US's largest CPG brands and doing advanced customer analytics for big telco. Eight years ago he built out the analytics & insights capability at Havas Worldwide injecting data into the creative lexicon. His team has focused on interpreting data to provide cross-channel marketing decisions. His background is in Economics and Math from Columbia University and has his MBA from MIT's Sloan School. He recently joined the global insights & analytics team bridging Havas Media & Creative to further build out the agency's forward-looking advanced analytics capabilities.

Justin Gabbert is a data-driven marketing strategist & entrepreneur with experience consulting for enterprise brands in the financial, technology, health, sports, apparel and restaurant verticals. He has expertise in developing unique approaches to integrating marketing channel data to drive business and marketing strategy. Justin is currently the Manager of Digital Analytics and Optimization at Red Door Interactive, a digital marketing agency in San Diego, California.

My career in planning began before I even knew it. I grew up between a small city in Colombia and Queens NY. My upbringing taught me the importance of the context in which experiences happen. Looking back, I see myself doing the job of a planner from an early age in order to understand my place in both worlds. As human beings, we're always adapting to new conditions, new situations. Understanding people's history and context help you understand their relationship with categories and brands. For example, I didn't know what a peanut butter and jelly sandwich was until I was 17 years old. To my husband, a pb&j sandwich is a comfort food from childhood. For me, nothing takes me back to where all started, Colombia, like a warm 'mute' soup. Human desires are universal but the way we fulfill them varies across cultures and contexts. In exploring cultures and experiencing life, I see my job as a planner as the match maker. I find ways for people and brands to fall in love with each other. Specialties: Engagement Planning, Comms Planning, Consumer Journey, Ecosystem, Digital Planning, Latino culture, youth, subcultures, retail, QSR, video gaming, automotive, wireless, insurance, CPG

Larry Cohen has over 15 years’ experience in analytics in the retail, hospitality and media industries. Throughout his career at Toysrus, Starwood Hotels, Getty Images, Fab.com and IPG, he has led data-driven teams that business outcomes generated from bespoke analysis. He has been quoted by the American Marketing Association and Direct Marketing Association as an expert in social and promotional ROI measurement. Larry has a Bachelors of Science in Finance from Carnegie Mellon University, and an MBA from Baruch College, Zicklin School of Business.

"Jennifer Lim currently manages Digital Advertising, Branded Content and Social Media Marketing campaigns for Hyundai Motor America. In addition to social and digital, Jennifer has a background in traditional and experiential marketing, working on multiple award winning 360 campaigns. She has a passion for challenger brands, new product launches and new technology. Prior to working at Hyundai Motor America, Jennifer worked on product and brand launches at Beats by Dre, Harman International, Yakult and technology start-ups."