Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2017
REGISTER TODAY!

Highlighted Speakers

Nancy Harhut

Chief Creative Officer

Mary Rodgers

Director of Marketing Communications

MICHAEL NGUYEN

Social Media Supervisor

AMY AVERY

Chief Intelligence Officer

Agenda

WEDNESDAY: OCTOBER 18th

8:00 – 9:00
Registration and Breakfast
9:00 – 10:00
Welcome Address: The Future of NetBase and the Social Media Analytics Market Peter Caswell, CEO, NetBase Bob Ciccone, COO, EVP Product, NetBase
10:00 – 10:45
KEYNOTE
Lazy and Crazy: The Two Most Important Words in Marketing Today Nancy Harhut, ‎Chief Creative Officer, Harhut & Associates
10:45 – 11:00
Break
11:00 – 11:25
The Year's Biggest Moment in Social Media Buzz Hetal Patel, ‎Vice President, Consumer & Corporate Insights, iHeartMedia
11:25 – 11:50
In the Moment: Developing a Strategic Plan for Real-time Marketing Opportunities Amy Avery, Chief Intelligence Officer, Droga5 Ryan Miller, Data Strategy Director, Droga5
11:50 – 12:15
From Data-driven to Data Validated – How Arby’s and Society Use Social Data to Create Foundational Understanding for Savory Content Michael Nguyen, Supervisor, Social Media, Arby's Larry Cohen, Executive Director, Analytics, Mediabrands Society
12:15 – 12:40
Panel
Customer Experience - It’s Not Just Marketing Anymore. It’s Your Whole Business
Moderator: Karen Wade Allen, Account Manager, NetBase
Rob Campbell, Vice President, Digital, Edelman
Evan Carpenter, Strategist, Mother NYC
Scott Linzer, VP of Owned Media, iCrossing
12:40 – 1:35
Lunch
1:35 – 2:00
Track 1
More Data to More People, More Often – How Campbell’s Delivers Social Insights for Faster Decision Making
Elizabeth Russ, Digital Marketing Manager, Campbell Soup Company
Track 2
NetBase Product Session: Learn About Our Latest Innovations
Elvis Lieban, Product Marketing Manager, NetBase
David Ko, Director of Product Management, NetBase
2:05 – 2:30
Track 1
Power of the People – Social Conversations that Drive Impactful Creative
Shawn McGahee, VP Advanced Analytics, Moxie
Track 2
Social Relativity - "Is That Good?"
Matt Blasco, Global Head of Advanced Analytics Havas Worldwide
2:35– 3:00
Track 1
Listen, Engage and Succeed with Social
Larry Nelson, VP, Business Development and Partnerships, Lithium
Bob Ciccone, COO, EVP Product, NetBase

Track 2
How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands
Razi Imam, CEO, 113 Industries
3:05– 3:30
Track 1
NetBase Product Session: How to Put Social Analytics Into The Hands of Everyone in Your Organization
Mike Baglietto, Director, Product Marketing, NetBase
David Ko, Director of Product Management, NetBase

Track 2
Trends in Social – What’s on the Horizon for 2018 and Beyond
Moderator: Elvis Lieban, Product Marketing Manager, NetBase
Candida McCollam, Founder, Localspeak
Becky McKeown, Social Media Analyst, Delaware North
Colin Glaum, Digital Futurist , afg&
3:30 – 3:45
Break
3:45– 4:10
Driving Marketing Innovation through Social Technology Jon Harding, Global CIO of Conair, Conair
Mary Rodgers, Director of Marketing Communications, Cuisinart
4:10– 4:35
Universal Music Group Nashville Shares the Importance of Understanding the Artist's Audience in the Evolving Music Industry Heather Vassar, Digitial Marketing, UMG Nashville
Tony Grotticelli, Director of Digital Development, UMG Nashville
4:35 – 5:00
Fireside Chat: How Vanguard is Using Social Data to Improve Both the Customer & Employee Experience
Moderator: Jennifer Nero, Sales Director, NetBase
Stephanie Scher, Social Media Channel Manager, Vanguard
Dave Paul, Social Media Technology, Vanguard
5:00 – 5:15
Closing Address
5:15 onward
Reception

TUESDAY: OCTOBER 17th

Who should attend NetBase Introductory ClassNew Analysts and those new to NetBase.
Who should attend NetBase Master Class
Advanced users with 1+ year of NetBase experience.

12:00 – 1:00
Registration Opens
1:00 – 2:00
Introductory Class
How to frame your analysis: Best Practices in Topic Building

Master Class
Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience
2:00 – 3:00
Introductory Class
Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals

Master Class
Fuel customer driven innovation: Surface unmet needs using category and competitive analyses
3:00 – 3:30
Break
3:30 – 4:15
Introductory Class
Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips

Master Class
Monetize Social Analytics: Improve Program Measurement & Governance
4:15 – 5:00
Introductory Class
Putting Social into Action: Best Practices

Master Class
Advance Best Practices in Social Analytics

Speakers

Tickets

Secure your spot at this must-attend social analytics event!

October 18, 2017

Main Conference Pass

$99

/ per ticket

BUY TODAY

October 17 - 18, 2017

Main Conference Pass +
All-Star Academy

$249

/ per ticket

BUY TODAY

Venue

Millennium Broadway

Join us at Millennium Broadway located in the centre of Times Square and in the centre of midtown Manhattan, which is also steps away from some of the most popular attractions in the city.

HOTEL WEBSITE

New York Millennium Broadway
145 West 44th Street, New York City,
10036 - NY

Click here to see local hotel recommendations on the registration page.

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 in San Francisco

NetBase LIVE 2016 Highlights

Jeannie Mai Keynote NetBase LIVE 2016

Robert Tercek Keynote NetBase LIVE 2016