Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018

Highlights

Agenda

Wednesday: OCTOBER 24th

8:00 - 8:30
Registration

Location: Foyer

8:30 - 9:15
Introductory Class
Introducing NetBase and Best Practices in Topic Building

Location: Crystal Ballroom


Master Class
Create Experiences that Drive Engagement. Campaign Strategies that Connect Emotionally with Your Target Audience

Location: Grand Ballroom

9:15 - 10:00
Introductory Class
Tips & Tricks for Analysis: Analytics Capabilities that Connect Social Insights with Organizational Goals

Location: Crystal Ballroom


Master Class
Fuel Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

Location: Grand Ballroom

10:00 - 10:30
Break
10:30 - 11:15
Introductory Class
Insights & Driving Action: Dashboard Templates and Executive Presentation Tips

Location: Crystal Ballroom


Master Class
Monetize Social Analytics: Improve Program Measurement & Governance

Location: Grand Ballroom

11:15 - 12:00
Introductory Class
Putting Social into Action: Best Practices

Location: Crystal Ballroom


Master Class
Advance Best Practices in Social Analytics

Location: Grand Ballroom

12:00 - 1:00
Lunch

Location: Mezzanine

1:00 - 1:15
Welcome and Introductions

Location: Grand Ballroom

Paige Leidig, CMO, NetBase
1:15 - 2:00
KEYNOTE
Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship

Location: Grand Ballroom

Ted Rubin, Social Marketing Strategist, Keynote Speaker, CMO of Photofy 
2:00 - 2:30
Anatomy of a True Insight?

Location: Grand Ballroom

Razi Imam, Founder, CEO, 113 Industries
Anupam Singh, Founder, President , 113 Industries
2:30 - 3:00
Syncing Content with Purpose

Location: Grand Ballroom

Olivia Sohn, Manager, Research Insights & Analytics,  BuzzFeed
3:00 - 3:30
Break
3:30 - 4:00
Track 1
State of the (NetBase) Business at Western Union

Location: Grand Ballroom

Evan Escobedo, Global Lead – Social Listening, Analytics and Insight, Western Union

Track 2
Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences

Location: Crystal Ballroom

Evan Nickel, Associate Strategist, Digital,  GMR Marketing
4:00 - 4:30
Track 1
Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI

Location: Grand Ballroom

Dhara Naik, Social Media Strategy Lead, AbelsonTaylor

Track 2
Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions

Location: Crystal Ballroom

Brad Engle, Senior Marketing Director, Purple Strategies
4:30 - 5:00
PANEL
Listen, Engage and Succeed - Finding conversations that matter

Location: Grand Ballroom

Meredith Kinsman, Vice President, Digital Strategy, Octagon
Hillary Saviello, Social Media Officer, International Peace Institute
Maritza Moreno, Sr. Digital/Social Analyst, The Marketing Arm
Mary Smith, Digital Marketing Analyst, The Marketing Arm
5:00- 6:00
Happy Hour

Location: Mezzanine

Wednesday: OCTOBER 24th

Thursday: OCTOBER 25th

8:30 - 9:30
Breakfast and Coffee
9:30 - 9:45
Welcome Back

Location: Grand Ballroom

Paige Leidig, CMO, NetBase
9:45 - 10:30
The NetBase Roadmap - Skating to Where the Puck Is

Location: Grand Ballroom

Peter Caswell, CEO, NetBase
10:30 - 11:00
The Social Circle of Life with ESPN

Location: Grand Ballroom

Cary Meyers ,SVP, Fan & Media Intelligence ESPN
Paige Leidig, CMO, NetBase
11:00 - 11:30
Managing “Oh $%!#” Social Media Moments

Location: Grand Ballroom

Brandon Chesnutt, VP, Director of Digital & Development, Identity PR
11:30 - 12:00
Connect Your Tribe Through Storytelling

Location: Grand Ballroom

Shannon Truax, VP, Brand Social GoDaddy
12:00 - 1:00
Lunch
1:00 - 1:30
Track 1
Emojis and #Hashtags Are The Future of Market Research: The Top 5 Ways NetBase’s Indexing Functionality Will Change Your Research Approach

Location: Grand Ballroom

George Potts, Founder & President, Fifth Influence

Track 2
Extend the Value of Social Insights Throughout Your Organization with NetBase Pro

Location: Crystal Ballroom

Mike Baglietto, Director of Product Marketing, NetBase
1:30 - 2:00
Track 1
Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets

Location: Grand Ballroom

Andrew Brown, VP, Insights, Global Operations, H&L Partners

Track 2
Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign

Location: Crystal Ballroom

EJ Kim, VP Head of Strategy & Insights, Global Operations, Text 100
2:00 - 2:30
Track 1
Predicting the Future with Online & Offline Social Data

Location: Grand Ballroom

Brad Fay, Chief Commercial Officer, Engagement Labs

Track 2
Hacking the Future of Work by Empowering Your Team

Location: Crystal Ballroom

Jenny Estioko, Sr. CSM and Team Lead, NetBase
Carolyn Trawinski , CSM, NetBase
2:30 - 3:00
Break
3:00 - 3:30
Content to Consulting: Using Social Listening Across the Organization

Location: Grand Ballroom

Rob Marcantonio, Assoc. Director, Creative Insights & Strategy, Meredith Corp
3:30 - 4:00
Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends

Location: Grand Ballroom

Ted Tagalakis, VP, Social Media, Intermark Group
4:00 - 4:30
PANEL
Developing a Social Savvy Organization

Location: Grand Ballroom

Liam Copeland, VP Intelligence, MRY
Nina Spezzaferro, Vice President, Digital Strategy, Rubenstein
Kris Maccini, Global Director, Social Strategy, MetLife
Bryan Pedersen, SVP & Partner, FleishmanHillard
4:30
Closing Remarks

Location: Grand Ballroom

Paige Leidig, CMO, NetBase
4:30 - 5:30
Happy Hour

Location: Mezzanine

Tickets

Secure your spot at this must-attend social analytics event!

October 24-25, 2018

Full Conference Pass

$299

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Speakers

Bio: Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”

Day 1: 1:15 - 2:00pm

Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship

Abstract: In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #RonR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.

Day 2: 4:00 - 4:30pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Day 2: 2:30 - 3:00pm Track 2

Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets

Day 1: 4:00 - 4:30pm Track 2

Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions

Abstract: You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Day 2: 1:00 - 1:30pm Track 1

Emojis and #Hashtags Are The Future of Market Research: The Top 5 Ways NetBase’s Indexing Functionality Will Change Your Research Approach

Abstract: "The hashtag #parenting is referenced in furniture retailer A conversations almost twelve times more than in furniture retailer B conversations and eighteen times more than furniture retailer C online chatter. The hashtags #play and #toddlers are referenced 20-27x more with furniture retailer A than both B and C. If you are a paint brand trying to decide the right furniture retailer to partner with to boost sales to young parents, do you think this is information is helpful? You bet.

Competitive intelligence, industry research, audience segmentation, consumer profiles and roles, product satisfaction and adoption habits, brand reputation, testable new product or service idea generation, etc. All are possible via social media listening and further strengthened by NetBase’s indexing functionality. And more often than not, the method is more current, more accurate, faster and more affordable than traditional research.

In this session, George Potts, VP – President & Co-founder of Fifth Influence, a digital performance issue advocacy agency, will discuss the top 5 ways NetBase’s indexing functionality will change your research approach."

Bio: Wanda Young is senior vice president of Marketing and Consumer Engagement, overseeing the company’s Marketing, Media, Research and Analytics, and Marketing Solutions efforts.

A marketing veteran with 20 years of experience, Young works closely with all departments across the company to ensure brand, content, data and distribution are supported and marketed with innovation and positioned for growth, while simultaneously enhancing ESPN’s relationship with fans.

Young joined ESPN in March 2016 from Walmart, where she served as vice president of Media and Digital Marketing. During her almost eight years with the company, she was responsible for Walmart’s media efforts in traditional, digital and social channels and helped grow the brand to be one of the leading advertisers in the US. Those advertising efforts included investments across ESPN properties like College Football and NFL programming.

Young joined Walmart in October 2008. Prior to Walmart, she was the director of interactive marketing/online customer experience at Alltel Wireless. She served as a corporate marketing web manager for Acxiom Corporation, a data services provider, where she spearheaded an award-winning site redesign.

Young was honored as one of CableFAX Most Powerful Women in 2017. She was named one of Advertising Age’s “Women to Watch” in 2009 and has been named to the Adweek 50 in 2014 and 2015. In 2014 she was recognized by Advertising Women of New York for ‘Changing the Game’ and in 2015 Brand Innovators named her one of the top women in Brand Marketing.

Day 2: 10:30 - 11:00am

Fireside Chat with ESPN

Day 2: 10:30 - 11:00am

Fireside Chat with ESPN

Day 1: 3:30 - 4:00pm Track 2

Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences

Abstract: Every brand wants to participate in the big events: the Super Bowl, the Grammys, music festivals, and more. Learn how social analytics can identify opportunities to engage your audience and develop lasting connections with the brands they care about.

Day 2: 3:00 - 3:30pm

Content to Consulting: Using Social Listening Across the Organization

Abstract: A key source for content strategy and business pitches, social analytics has evolved into an asset for informing strategic initiatives across the entire organization. In this session you will learn how to develop consultative relationships with customers and big brand partners through data partnerships that bring social analytics together with other first party data sources.

Bio: Brad Fay is Chief Commercial Officer of Engagement Labs, where he shares responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.

Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offices in London, New York, Chicago, San Francisco, and Boston.

Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.

Day 2: 2:00 - 2:30pm Track 2

Predicting the Future with Online & Offline Social Data

Day 1: 2:30 - 3:00pm Track 2

Syncing Content with Purpose

Abstract: Content is personal. We live in a time where we navigate through content and map our identity within a culture of curation. Our digital lives are interpreted as a mosaic filled with opinions, memes, comments, and cat videos, and the way we respond to a piece of content influences our digital identity. The content that we share is an intimate act of communication, so let’s talk about how, as brands, we could make content that is more personal and shareable for our audiences.

Day 2: 11:00 - 11:30am

Managing “Oh $%!#” Social Media Moments

Abstract: In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.

Day 1: 3:30 - 4:00pm Track 1

State of the (NetBase) Business at Western Union

Abstract: From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand.

Day 2: 11:30 - 12:00

Connect Your Tribe Through Storytelling

Abstract: As marketing dollars get tighter, do you invest more in the story or the distribution? Why should we invest in high quality content and stories, when you can just use stock photography to target prospects and customers with dark posts? In this session, we’ll look at how to tell stories that make the highest impact across social, website, email, and blogs—for a variety of budgets. Specifically, we’ll visit GoDaddy’s Icons of our Tribe effort, and how storytelling momentum is changing our brand.

Day 2: 3:30 - 4:00pm Track 2

Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends

Abstract: In social media, your success depends on engagement and not necessarily number of mentions. Identifying influencers and brand advocates is critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. Learn how to identify trends and influencers to shape you brand’s engagement strategy for winning campaigns that tell your brand story.

Day 2: 1:30 - 2:00pm Track 2

Anatomy of a True Insight?

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Bio: Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012.

Day 1: 2:00 - 2:30pm Track 1

Anatomy of a True Insight?

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Day 1: 4:30 - 5:00pm

Listen, Engage and Succeed - Finding conversations that matter

Abstract: Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.

Day 1: 4:30 - 5:00pm

Listen, Engage and Succeed - Finding conversations that matter

Abstract: Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.

Day 2: 3:00 - 3:30pm Track 2

Measuring Success with Purple Strategies

Day 1: 4:30 - 5:00pm

Listen, Engage and Succeed - Finding conversations that matter

Abstract: Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.

Day 2: 4:00 - 4:30pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Day 2: 4:00 - 4:30pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Bio: Kris Maccini is the Global Director of Social Strategy at MetLife, where she manages the enterprise social media strategies that elevate brand awareness across the digital landscape. She has over 15 years of experience in financial services marketing, with a specific focus on developing digital marketing strategies. Most recently, she was Head of Digital Strategies at Gerstein Fisher, a wealth and asset management firm in New York, where she led the firm’s social content and selling initiatives. Prior to that, Kris was Vice President of Marketing at Jefferies LLC, where she led the firm’s global digital practice for over 10 years. Kris is Co-Founder of the Starfish Greathearts Foundation USA (www.startfishcharity.org), a non-profit focused on providing opportunity to orphaned and vulnerable children in South Africa. She served as a Board Member for Step Up (www.suwn.org), a national charity that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused. Kris received a BS in Communications from Bradley University.

Day 2: 4:00 - 4:30pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Day 2: 1:30 - 2:00pm Track 2

Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign

Abstract: As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives.

Day 2: 4:30 - 5:00pm

Listen, Engage and Succeed - Finding conversations that matter

Abstract: Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.

Day 1: 1:30 - 2:00pm Track 2

Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets

Abstract: When it comes to consumer markets, one size no longer fits all. Consumer communities are growing more diverse in ethnicity, lifestyle, and values. In this session, you’ll be hearing how H&L Partners approaches local promotional performance, consumer segmentation, and competitive insights for brands like Toyota and McDonald’s.

Day 1: 4:00 - 4:30pm Track 2

Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI

Abstract: Social media listening is an integral part of your team’s role, but how do you use it to drive business results? Learn how to show ROI through social media listening with 8 simple rules.

Day 1: 4:30 - 5:00pm

Listen, Engage and Succeed - Finding conversations that matter

Abstract: Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.

Day 1: 4:30 - 5:00pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Bio: Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Day 2: 9:45 - 10:30am

The NetBase Roadmap - Skating to Where the Puck Is

Bio: Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture).

Bio: Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Day 1: 1:00 - 1:15pm

Welcome and Introductions

Day 2: 9:30 - 9:45am

Welcome Back

Day 2: 4:30pm

Closing Remarks

Bio: Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

Day 2: 1:30 - 2:00pm Track 2

Extend the Value of Social Insights Throughout Your Organization with NetBase Pro

Abstract: No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis.

Venue

The New Yorker, a Wyndham Hotel

The New Yorker Hotel at 34th Street and 8th Avenue is one of those storied Manhattan icons. The 1930’s Art Deco building, renown for its setback architectural style and famous sign, has been extensively renovated and is now part of the Wyndham family.

HOTEL WEBSITE

481 8th Avenue & 34th Street
New York City, NY 10001-1809

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016