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Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018

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Highlights

Agenda

<div class="day-nav"><button type="button" class="btn-day btn-day-ny btn-day-active-green" data-day="day-1"> <span style=font-size:35px;">Wednesday 10/24 </span><br> Day 1</button><button type="button" class="btn-day btn-day-ny " data-day="day-2"><span style=font-size:35px;">Thursday 10/25 </span><br> Day 2</button></div>

Wednesday: OCTOBER 24th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:00 - 8:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Registration</div> <p>Location: Foyer</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:30 - 9:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Introducing NetBase and Best Practices in Topic Building <span data-target="#nbas-introduce-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div> Create Experiences that Drive Engagement. Campaign Strategies that Connect Emotionally with Your Target Audience <span data-target="#nbas-master-experiences-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:15 - 10:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Tips & Tricks for Analysis: Analytics Capabilities that Connect Social Insights with Organizational Goals <span data-target="#nbas-tip-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div> Fuel Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses <span data-target="#nbas-master-fuel-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:00 - 10:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Break</div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:30 - 11:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Insights & Driving Action: Dashboard Templates and Executive Presentation Tips <span data-target="#nbas-insight-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div> <p>Location: Crystal Ballroom</p><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div>Monetize Social Analytics: Improve Program Measurement & Governance <span data-target="#nbas-master-monetize-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div> <p>Location: Grand Ballroom</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:15 - 12:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Putting Social into Action: Best Practices <span data-target="#nbas-putting-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div><p>Location: Crystal Ballroom</p><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div>Advance Best Practices in Social Analytics <span data-target="#nbas-master-advance-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div> <p>Location: Grand Ballroom</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">12:00 - 1:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Lunch</div> <p>Location: Mezzanine</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:00 - 1:15 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Welcome and Introductions</div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:15 - 2:00 <div class="agenda-item-stamp">KEYNOTE</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship <span data-target="#kn-ted-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Ted Rubin</span>, Social Marketing Strategist, Keynote Speaker, CMO of Photofy<span class="agenda-item-speaker-company"> </span></div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:00 - 2:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Anatomy of a True Insight? <span data-target="#113-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Razi Imam</span>, Founder, CEO, <span class= "agenda-item-speaker-company">113 Industries</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Anupam Singh</span>, Founder, President , <span class= "agenda-item-speaker-company">113 Industries</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:30 - 3:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Syncing Content with Purpose<span data-target="#buzzfeed-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Olivia Sohn</span>, Manager, Research Insights & Analytics, <span class="agenda-item-speaker-company"> BuzzFeed </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:00 - 3:30  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break</span> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:30 - 4:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> State of the (NetBase) Business at Western Union <span data-target="#wu-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Evan Escobedo</span>, Global Lead – Social Listening, Analytics and Insight, <span class="agenda-item-speaker-company">Western Union</span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences <span data-target="#gmr-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Evan Nickel</span>, Associate Strategist, Digital, <span class="agenda-item-speaker-company"> GMR Marketing </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:00 - 4:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI <span data-target="#AbelsonTaylor-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Dhara Naik</span>, Social Media Strategy Lead, <span class="agenda-item-speaker-company">AbelsonTaylor </span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions <span data-target="#purple-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brad Engle</span>, Senior Marketing Director, <span class="agenda-item-speaker-company">Purple Strategies </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 - 5:00 <div class="agenda-item-stamp">PANEL</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Listen, Engage and Succeed - Finding conversations that matter <span data-target="#dasso-ny-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name"> Meredith Kinsman</span>, Vice President, Digital Strategy, <span class="agenda-item-speaker-company">Octagon</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Hillary Saviello</span>, Social Media Officer, <span class="agenda-item-speaker-company">International Peace Institute</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Maritza Moreno</span>, Sr. Digital/Social Analyst, <span class="agenda-item-speaker-company">The Marketing Arm </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Mary Smith</span>, Digital Marketing Analyst, <span class="agenda-item-speaker-company">The Marketing Arm </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">5:00- 6:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Happy Hour</div> <p>Location: Mezzanine</p> </div> </div>

Wednesday: OCTOBER 24th

Thursday: OCTOBER 25th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:30 - 9:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Breakfast and Coffee</div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:30 - 9:45 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Welcome Back</div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:45 - 10:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">The NetBase Roadmap - Skating to Where the Puck Is</div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:30 - 11:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">The Social Circle of Life with ESPN <span data-target="#espn-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Cary Meyers </span>,SVP, Fan & Media Intelligence <span class="agenda-item-speaker-company">ESPN </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span> </div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:00 - 11:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Managing “Oh $%!#” Social Media Moments<span data-target="#id-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brandon Chesnutt</span>, VP, Director of Digital & Development, <span class="agenda-item-speaker-company">Identity PR </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:30 - 12:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Connect Your Tribe Through Storytelling<span data-target="#godaddy-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Shannon Truax</span>, VP, Brand Social<span class="agenda-item-speaker-company"> GoDaddy</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">12:00 - 1:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Lunch</span> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:00 - 1:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Emojis and #Hashtags Are The Future of Market Research: The Top 5 Ways NetBase’s Indexing Functionality Will Change Your Research Approach <span data-target="#5th-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">George Potts</span>, Founder & President, <span class="agenda-item-speaker-company">Fifth Influence</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Extend the Value of Social Insights Throughout Your Organization with NetBase Pro <span data-target="#nbas-extend-value-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Mike Baglietto</span>, Director of Product Marketing, <span class="agenda-item-speaker-company">NetBase</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:30 - 2:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets <span data-target="#handl-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Andrew Brown</span>, VP, Insights, Global Operations, <span class="agenda-item-speaker-company">H&L Partners</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign <span data-target="#text100-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>  </div> <p>Location: Crystal Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">EJ Kim</span>, VP Head of Strategy & Insights, Global Operations, <span class="agenda-item-speaker-company">Text 100</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:00 - 2:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Predicting the Future with Online & Offline Social Data <span data-target="#engagement-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brad Fay</span>, Chief Commercial Officer, <span class="agenda-item-speaker-company">Engagement Labs</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div>Hacking the Future of Work by Empowering Your Team <span data-target="#nbas-ai-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Crystal Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Jenny Estioko</span>, Sr. CSM and Team Lead, <span class="agenda-item-speaker-company">NetBase</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Carolyn Trawinski </span>, CSM, <span class="agenda-item-speaker-company">NetBase</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:30 - 3:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break</span> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:00 - 3:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Content to Consulting: Using Social Listening Across the Organization<span data-target="#meredith-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Rob Marcantonio</span>, Assoc. Director, Creative Insights & Strategy, <span class="agenda-item-speaker-company">Meredith Corp </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:30 - 4:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends <span data-target="#img-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Ted Tagalakis</span>, VP, Social Media, <span class="agenda-item-speaker-company">Intermark Group </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:00 - 4:30 <div class="agenda-item-stamp">PANEL</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Developing a Social Savvy Organization <span data-target="#tis-ny-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Liam Copeland</span>, VP Intelligence, <span class="agenda-item-speaker-company">MRY </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name"> Nina Spezzaferro</span>, Vice President, Digital Strategy, <span class="agenda-item-speaker-company">Rubenstein</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Kris Maccini</span>, Global Director, Social Strategy, <span class="agenda-item-speaker-company">MetLife</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Bryan Pedersen</span>, SVP & Partner, <span class="agenda-item-speaker-company">FleishmanHillard</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Closing Remarks</div> <p>Location: Grand Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 - 5:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Happy Hour</div> <p>Location: Mezzanine</p> </div> </div>

Tickets

Secure your spot at this must-attend social analytics event!

<div class="ticket-container"> <div class="ticket-background ticket-background-ny"> <p class="ticket-date">October 24-25, 2018</p> <p class="ticket-header">Full Conference Pass</p><p class="ticket-price" style="margin-bottom:40px">$299</p> <a href="https://www.eventbrite.com/e/netbase-live-2018-new-york-oct-24-25-tickets-47698452355" target="_blank" class="ticket-button ticket-button-ny"> SOLD OUT!</a> </div></div>

Speakers

<div class="expanding-speaker-grid"> <ul class="speaker-grid-list"> <li><a href="#Ted-Rubin-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <div class="speaker-grid-item-content"> <h2>Ted Rubin</h2> <p>Social Marketing Strategist, Keynote Speaker, CMO of Photofy</p>  <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/07/tgi-friday.png"/> </div> --> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Shannon-Truax-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shannon-Truax.jpg" /> <div class="speaker-grid-item-content"> <h2>Shannon Truax</h2> <p>VP, Brand Social</p> <p>GoDaddy</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-GoDaddy.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#George-Potts-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/George-Potts-2.jpg" /> <div class="speaker-grid-item-content"> <h2>George Potts</h2> <p>Founder & President</p> <p>Fifth Influence</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-fifth.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Olivia-Sohn-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Olivia-Sohn.png" /> <div class="speaker-grid-item-content"> <h2>Olivia Sohn</h2> <p>Manager, Research Insights & Analytics</p> <p>BuzzFeed</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-BuzzFeed.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brandon-Chesnutt-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Brandon-Chessnut.jpg" /> <div class="speaker-grid-item-content"> <h2>Brandon Chesnutt</h2> <p>VP, Director of Digital & Development</p> <p>Identity</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/identity.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Evan-Escobedo-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Evan-Escobedo.png" /> <div class="speaker-grid-item-content"> <h2>Evan Escobedo</h2> <p>Global Lead – Social Listening, Analytics & Insight</p> <p>Western Union</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-wu.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Cary-Meyers-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/cary-meyers-square.png" /> <div class="speaker-grid-item-content"> <h2>Cary Meyers</h2> <p>SVP, Fan & Media Intelligence</p> <p>ESPN</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/ESPN.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Nina-Spezzaferro-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Nina-Spezzaferro.jpg" /> <div class="speaker-grid-item-content"> <h2>Nina Spezzaferro</h2> <p>Vice President, Digital Strategy</p> <p>Rubenstein</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Rubenstein.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Ted-Tagalakis-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Ted-Tagalakis-500.png" /> <div class="speaker-grid-item-content"> <h2>Ted Tagalakis</h2> <p>Vice President, Social Media</p> <p>Intermarkgroup</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/img.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Anupam-Singh-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2017/07/Anupam.png" /> <div class="speaker-grid-item-content"> <h2>Anupam Singh</h2> <p>Founder, President</p> <p>113 Industries</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/113industries.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Razi-Imam-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2017/07/Razi-1.png" /> <div class="speaker-grid-item-content"> <h2>Razi Imam</h2> <p>Founder, CEO</p> <p>113 Industries</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/113industries.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Maritza-Moreno-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/maritza-moreno.jpeg" /> <div class="speaker-grid-item-content"> <h2>Maritza Moreno</h2> <p>Sr. Digital/Social Analyst</p> <p>The Marketing Arm</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-marketingarm.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Rob-Marcantonio-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Rob-Marcantonio.png" /> <div class="speaker-grid-item-content"> <h2>Rob Marcantonio</h2> <p>Associate Director, Creative Insights & Strategy</p> <p>Meredith Corp</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Meredith-Corp.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Evan-Nickel-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Evan-Nickel.png" /> <div class="speaker-grid-item-content"> <h2>Evan Nickel</h2> <p>Associate Strategist, Digital</p> <p>GMR Marketing</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/GMR.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Kris-Maccini-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kris.Maccini.jpg" /> <div class="speaker-grid-item-content"> <h2>Kris Maccini</h2> <p> Global Director, Social Strategy</p> <p>MetLife</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/metlife.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Bryan-Pedersen-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Bryan-Pedersen.png" /> <div class="speaker-grid-item-content"> <h2>Bryan Pedersen</h2> <p> SVP & Partner</p> <p>FleishmanHillard</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Fleishman.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Zach-Wu-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Zach-Wu.png" /> <div class="speaker-grid-item-content"> <h2>Zach Wu</h2> <p>Associate Director, Analytics</p> <p>Wunderman</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Wonderman.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brad-Fay-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brad-Fay-e1534875797220.png" /> <div class="speaker-grid-item-content"> <h2>Brad Fay</h2> <p>Chief Commercial Officer</p> <p>Engagement Labs</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/engagement-labs.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Caitlin-Gallagher-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Caitlin-Gallagher.jpeg" /> <div class="speaker-grid-item-content"> <h2>Caitlin Gallagher</h2> <p>Social Listening & Insights</p> <p>Purple Strategies</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Purple_Strategies_logo.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brad-Engle-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brad-Engle.jpg" /> <div class="speaker-grid-item-content"> <h2>Brad Engle</h2> <p>Senior Marketing Director</p> <p>Purple Strategies</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Purple_Strategies_logo.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Hillary-Saviello-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/HillarySaviello.png" /> <div class="speaker-grid-item-content"> <h2>Hillary Saviello</h2> <p>Social Media Officer</p> <p>INTERNATIONAL PEACE INSTITUTE</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-IPI.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Liam-Copeland-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/liam.png" /> <div class="speaker-grid-item-content"> <h2>Liam Copeland</h2> <p>VP, Intelligence</p> <p>MRY</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-mry-logo.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#EJ-Kim-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Photo-EJ-Kim-at-Text100.jpeg" /> <div class="speaker-grid-item-content"> <h2>EJ Kim</h2> <p>VP, Head of Strategy & Insights, Global Operations</p> <p>Text100</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/text100.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Andrew-Brown-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Andrew-Brown.png" /> <div class="speaker-grid-item-content"> <h2>Andrew Brown</h2> <p>VP, Insights</p> <p>H&L Partners</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-HL-Partners_Logo_4C_Blue.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Mary-Smith-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Mary-Smith.jpeg" /> <div class="speaker-grid-item-content"> <h2>Mary Smith</h2> <p>Digital Marketing Analyst</p> <p>The Marketing Arm</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-marketingarm.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Dhara-Naik-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Dhara-Naik.jpg" /> <div class="speaker-grid-item-content"> <h2>Dhara Naik</h2> <p>Social Media Strategy Lead</p> <p>AbelsonTaylor</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-AbelsonTaylor.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Meredith-Kinsman-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <div class="speaker-grid-item-content"> <h2>Meredith Kinsman</h2> <p>Vice President</p> <p>Octagon</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/octagon.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Peter-Caswell-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Peter-1.png" /> <div class="speaker-grid-item-content"> <h2>Peter Caswell</h2> <p>CEO</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Bob-Ciccone-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Bob-1.png" /> <div class="speaker-grid-item-content"> <h2>Bob Ciccone</h2> <p>COO, EVP Product</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Paige-Leidig-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Paige-1.png" /> <div class="speaker-grid-item-content"> <h2>Paige Leidig</h2> <p>CMO</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Leigh-H-Nichols-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/leigh.png" /> <div class="speaker-grid-item-content"> <h2>Leigh H Nichols</h2> <p>VP of Product Introduction</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Mike-Baglietto-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/mike-bag.jpg" /> <div class="speaker-grid-item-content"> <h2>Mike Baglietto</h2> <p>Director, Product Marketing</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png"/> </div> </div> <i class="fa fa-plus"></i> </a> </li> </ul> <div id="Ted-Rubin-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span>Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 1:15 - 2:00pm </h1> <h2> Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #RonR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/tedrubin/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Nina-Spezzaferro-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/ninaspezzaferro/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Andrew-Brown-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 2:30 - 3:00pm Track 2 </h1> <h2>Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/andrew-brown-90a2ab13/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brad-Engle-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 2 </h1> <h2>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/bradleyengle/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="George-Potts-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:00 - 1:30pm Track 1 </h1> <h2>Emojis and #Hashtags Are The Future of Market Research: The Top 5 Ways NetBase’s Indexing Functionality Will Change Your Research Approach</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> "The hashtag #parenting is referenced in furniture retailer A conversations almost twelve times more than in furniture retailer B conversations and eighteen times more than furniture retailer C online chatter. The hashtags #play and #toddlers are referenced 20-27x more with furniture retailer A than both B and C. If you are a paint brand trying to decide the right furniture retailer to partner with to boost sales to young parents, do you think this is information is helpful? You bet.<br/><br/> Competitive intelligence, industry research, audience segmentation, consumer profiles and roles, product satisfaction and adoption habits, brand reputation, testable new product or service idea generation, etc. All are possible via social media listening and further strengthened by NetBase’s indexing functionality. And more often than not, the method is more current, more accurate, faster and more affordable than traditional research.<br/><br/>In this session, George Potts, VP – President & Co-founder of Fifth Influence, a digital performance issue advocacy agency, will discuss the top 5 ways NetBase’s indexing functionality will change your research approach."</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/georgewpotts/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Wanda-Young-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Wanda Young is senior vice president of Marketing and Consumer Engagement, overseeing the company’s Marketing, Media, Research and Analytics, and Marketing Solutions efforts.</p> <p>A marketing veteran with 20 years of experience, Young works closely with all departments across the company to ensure brand, content, data and distribution are supported and marketed with innovation and positioned for growth, while simultaneously enhancing ESPN’s relationship with fans.</p> <p>Young joined ESPN in March 2016 from Walmart, where she served as vice president of Media and Digital Marketing. During her almost eight years with the company, she was responsible for Walmart’s media efforts in traditional, digital and social channels and helped grow the brand to be one of the leading advertisers in the US. Those advertising efforts included investments across ESPN properties like College Football and NFL programming.</p> <p>Young joined Walmart in October 2008. Prior to Walmart, she was the director of interactive marketing/online customer experience at Alltel Wireless. She served as a corporate marketing web manager for Acxiom Corporation, a data services provider, where she spearheaded an award-winning site redesign.</p> <p>Young was honored as one of CableFAX Most Powerful Women in 2017. She was named one of Advertising Age’s “Women to Watch” in 2009 and has been named to the Adweek 50 in 2014 and 2015. In 2014 she was recognized by Advertising Women of New York for ‘Changing the Game’ and in 2015 Brand Innovators named her one of the top women in Brand Marketing.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 10:30 - 11:00am </h1> <h2>Fireside Chat with ESPN</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/wymarketing/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Cary-Meyers-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 10:30 - 11:00am </h1> <h2>Fireside Chat with ESPN</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/cary-meyers-b10a4a155/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Evan-Nickel-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 3:30 - 4:00pm Track 2 </h1> <h2>Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Every brand wants to participate in the big events: the Super Bowl, the Grammys, music festivals, and more. Learn how social analytics can identify opportunities to engage your audience and develop lasting connections with the brands they care about.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/evannickel/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Rob-Marcantonio-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:00 - 3:30pm </h1> <h2>Content to Consulting: Using Social Listening Across the Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> A key source for content strategy and business pitches, social analytics has evolved into an asset for informing strategic initiatives across the entire organization. In this session you will learn how to develop consultative relationships with customers and big brand partners through data partnerships that bring social analytics together with other first party data sources. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/robertmarcantonio/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brad-Fay-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Brad Fay is Chief Commercial Officer of Engagement Labs, where he shares responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.</p> <p>Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offices in London, New York, Chicago, San Francisco, and Boston.</p> <p>Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 2:00 - 2:30pm Track 2 </h1> <h2>Predicting the Future with Online & Offline Social Data</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/brad-fay-6104761/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Olivia-Sohn-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:30 - 3:00pm Track 2 </h1> <h2>Syncing Content with Purpose</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Content is personal. We live in a time where we navigate through content and map our identity within a culture of curation. Our digital lives are interpreted as a mosaic filled with opinions, memes, comments, and cat videos, and the way we respond to a piece of content influences our digital identity. The content that we share is an intimate act of communication, so let’s talk about how, as brands, we could make content that is more personal and shareable for our audiences.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/oliviasohn/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brandon-Chesnutt-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 11:00 - 11:30am </h1> <h2>Managing “Oh $%!#” Social Media Moments</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/brandonchesnutt/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Evan-Escobedo-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 3:30 - 4:00pm Track 1 </h1> <h2>State of the (NetBase) Business at Western Union</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/evan-escobedo-1b89b98/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Shannon-Truax-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 11:30 - 12:00 </h1> <h2>Connect Your Tribe Through Storytelling</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> As marketing dollars get tighter, do you invest more in the story or the distribution? Why should we invest in high quality content and stories, when you can just use stock photography to target prospects and customers with dark posts? In this session, we’ll look at how to tell stories that make the highest impact across social, website, email, and blogs—for a variety of budgets. Specifically, we’ll visit GoDaddy’s Icons of our Tribe effort, and how storytelling momentum is changing our brand. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/shannonharms/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Ted-Tagalakis-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:30 - 4:00pm Track 2 </h1> <h2>Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> In social media, your success depends on engagement and not necessarily number of mentions. Identifying influencers and brand advocates is critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. Learn how to identify trends and influencers to shape you brand’s engagement strategy for winning campaigns that tell your brand story.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/tedtagalakis/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Anupam-Singh-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Anatomy of a True Insight?</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/anupampitt/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Razi-Imam-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span>Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:00 - 2:30pm Track 1</h1> <h2>Anatomy of a True Insight?</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/raziimam/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Maritza-Moreno-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Listen, Engage and Succeed - Finding conversations that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/maritzamoreno/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Mary-Smith-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Listen, Engage and Succeed - Finding conversations that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/marysummerssmith/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Caitlin-Gallagher-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:00 - 3:30pm Track 2 </h1> <h2>Measuring Success with Purple Strategies</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/caitlinrosegallagher/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Hillary-Saviello-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Listen, Engage and Succeed - Finding conversations that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/hsaviello/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Liam-Copeland-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/liamcopeland/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Bryan-Pedersen-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/bryanpedersen/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Kris-Maccini-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Kris Maccini is the Global Director of Social Strategy at MetLife, where she manages the enterprise social media strategies that elevate brand awareness across the digital landscape. She has over 15 years of experience in financial services marketing, with a specific focus on developing digital marketing strategies. Most recently, she was Head of Digital Strategies at Gerstein Fisher, a wealth and asset management firm in New York, where she led the firm’s social content and selling initiatives. Prior to that, Kris was Vice President of Marketing at Jefferies LLC, where she led the firm’s global digital practice for over 10 years. Kris is Co-Founder of the Starfish Greathearts Foundation USA (<a href="http://www.startfishcharity.org" target="_blank>">www.startfishcharity.org</a>), a non-profit focused on providing opportunity to orphaned and vulnerable children in South Africa. She served as a Board Member for Step Up (<a href="http://www.suwn.org" target="_blank">www.suwn.org</a>), a national charity that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused. Kris received a BS in Communications from Bradley University.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/krismaccini/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="EJ-Kim-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/ej-kim-36b771/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Zach-Wu-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:30 - 5:00pm </h1> <h2>Listen, Engage and Succeed - Finding conversations that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div>  <a href="" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> --> </article> </div> <div id="Andrew-Brown-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 1:30 - 2:00pm Track 2 </h1> <h2>Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> When it comes to consumer markets, one size no longer fits all. Consumer communities are growing more diverse in ethnicity, lifestyle, and values. In this session, you’ll be hearing how H&L Partners approaches local promotional performance, consumer segmentation, and competitive insights for brands like Toyota and McDonald’s.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/andrew-brown-90a2ab13/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="ith-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/marysummerssmith/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Dhara-Naik-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 2 </h1> <h2>Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Social media listening is an integral part of your team’s role, but how do you use it to drive business results? Learn how to show ROI through social media listening with 8 simple rules.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/dharanaik/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Meredith-Kinsman-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Listen, Engage and Succeed - Finding conversations that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/meredithkinsman/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Zach-Wu-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div>  <a href="https://www.linkedin.com/in/meredithkinsman/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> --> </article> </div> <div id="Peter-Caswell-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 9:45 - 10:30am </h1> <h2>The NetBase Roadmap - Skating to Where the Puck Is</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/peter-caswell-308a7/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Bob-Ciccone-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture). </p> <div class="social-icon"> <a href="https://www.linkedin.com/in/danvillebob/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Paige-Leidig-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 1:00 - 1:15pm </h1> <h2>Welcome and Introductions</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 9:30 - 9:45am </h1> <h2>Welcome Back</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:30pm</h1> <h2>Closing Remarks</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/paigeleidig/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Elvis-Lieban-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/elieban/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Leigh-H-Nichols-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 10:45 - 11:30am </h1> <h2>The NetBase Roadmap - Skating to Where the Puck Is</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/leigh-nichols-0b0b004/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Mike-Baglietto-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Extend the Value of Social Insights Throughout Your Organization with NetBase Pro</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/mikebaglietto/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> </div>

<div class="venue-container venue-container-margin-left"> <p class="venue-header">Venue</p> <div class="venue-wrapper"> <p class="venue-sub-header"> The New Yorker, a Wyndham Hotel </p> <p class="venue-desc"> The New Yorker Hotel at 34th Street and 8th Avenue is one of those storied Manhattan icons. The 1930’s Art Deco building, renown for its setback architectural style and famous sign, has been extensively renovated and is now part of the Wyndham family. </p> <a class="venue-button venue-button-ny" target="_blank" href="https://www.wyndhamhotels.com/wyndham/new-york-new-york/wyndham-new-yorker-hotel/overview" target="_blank">HOTEL WEBSITE </a> <p class="venue-location"> 481 8th Avenue & 34th Street <br/> New York City, NY 10001-1809 </p> </div> </div>

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016

<div class="modal" id="jessicawilliams-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Jessica-Williams-VISA-1.png" /> <h1 class="speaker-name">Jessica Williams</h1> <h2 class="speaker-job">‎Sr Director of Global Brand & Digital Products Marketing<br/>Visa</h2> </div> <div class="modal-body"><p>Jessica Williams is the Senior Director of Global Brand and Digital Products Marketing at Visa. Jessica is focused on telling Visa’s innovation story through digital products and extending the Visa brand at point of payment both in today’s world and with an eye toward the future. Prior to her current role, Jessica spent most of her career in digital marketing and analytics, designing innovative marketing programs in order to enhance brand equity, differentiate products, and achieve revenue initiatives. Jessica lives in San Diego but loves her Chicago sports teams (go Blackhawks!). Find her on Twitter a href="https://twitter.com/mediametricsgal" target="_blank">@mediametricsgal</a>.</p> </div> </div></div>

<div class="modal" id="Ted-Rubin-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">‎Social Marketing Strategist, Keynote Speaker, Brand Evangelist</h2> </div> <div class="modal-body"><p>Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”</p> </div> </div></div>

<div class="modal" id="visa-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Jessica-Williams-VISA-1.png" /> <h1 class="speaker-name">Jessica Williams</h1> <h2 class="speaker-job">‎Sr. Director of Global Brand & Digital Products Marketing<br/>Visa</h2> </div> <div class="modal-body"><p> Using Social Intelligence to Drive Audience First Marketing Strategy</p><p><strong>Abstract:</strong> While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.</p> </div> </div></div>

<div class="modal" id="godaddy-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shannon-Truax.jpg" /> <h1 class="speaker-name">Shannon Truax</h1> <h2 class="speaker-job">‎VP, Brand Social<br/> GoDaddy </h2> </div> <div class="modal-body"><p> Connect Your Tribe Through Storytelling</p><p><strong>Abstract:</strong> As marketing dollars get tighter, do you invest more in the story or the distribution? Why should we invest in high quality content and stories, when you can just use stock photography to target prospects and customers with dark posts? In this session, we’ll look at how to tell stories that make the highest impact across social, website, email, and blogs—for a variety of budgets. Specifically, we’ll visit GoDaddy’s Icons of our Tribe effort, and how storytelling momentum is changing our brand.</p> </div> </div></div>

<div class="modal" id="engagement-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brad-Fay-e1534875797220.png" /> <h1 class="speaker-name">Brad Fay </h1> <h2 class="speaker-job">‎Chief Commercial Officer, Engagement Labs</h2> </div> <div class="modal-body"><p>Predicting the Future with Online & Offline Social Data</p><p><strong>Abstract:</strong> Consumer conversations today predict brand sales tomorrow. Discover new cutting-edge techniques to uncover the signals in online and offline conversations that indicate future business results. You’ll also learn what voter conversations are telling us about the coming Midterm election.</p> </div> </div></div>

<div class="modal" id="purple-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brad-Engle.jpg" /> <h1 class="speaker-name">Brad Engle </h1> <h2 class="speaker-job">Senior Marketing Director, Purple Strategies </h2> </div> <div class="modal-body"> <p>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions</p> <p><strong>Abstract:</strong>You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making. </p> </div> </div> </div>

<div class="modal" id="meredith-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Rob-Marcantonio.png" /> <h1 class="speaker-name">Rob Marcantonio, Assoc. Director</h1> <h2 class="speaker-job">Creative Insights & Strategy, Meredith Corp</h2> </div> <div class="modal-body"> <p>Content to Consulting: Using Social Listening Across the Organization</p> <p><strong>Abstract:</strong> A key source for content strategy and business pitches, social analytics has evolved into an asset for informing strategic initiatives across the entire organization. In this session you will learn how to develop consultative relationships with customers and big brand partners through data partnerships that bring social analytics together with other first party data sources.  </p> </div> </div> </div>

<div class="modal" id="handl-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Andrew-Brown.png" /> <h1 class="speaker-name">Andrew Brown</h1> <h2 class="speaker-job">VP, Insights, H&L Partners</h2> </div> <div class="modal-body"> <p>Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets</p> <p><strong>Abstract:</strong> When it comes to consumer markets, one size no longer fits all. Consumer communities are growing more diverse in ethnicity, lifestyle, and values. In this session, you’ll be hearing how H&L Partners approaches local promotional performance, consumer segmentation, and competitive insights for brands like Toyota and McDonald’s. </p> </div> </div> </div>

<div class="modal" id="gmr-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Evan-Nickel.png" /> <h1 class="speaker-name">Evan Nickel </h1> <h2 class="speaker-job">Associate Strategist, Digital, GMR Marketing</h2> </div> <div class="modal-body"> <p>Using Social Listening to Connect Passionate Fans with Powerful Brand Experiences</p> <p><strong>Abstract:</strong> Every brand wants to participate in the big events: the Super Bowl, the Grammys, music festivals, and more. Learn how social analytics can identify opportunities to engage your audience and develop lasting connections with the brands they care about. </p> </div> </div> </div>

<div class="modal" id="wu-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Evan-Escobedo.png" /> <h1 class="speaker-name">Evan Escobedo </h1> <h2 class="speaker-job">Global Lead – Social Listening, Analytics and Insight, Western Union</h2> </div> <div class="modal-body"> <p>State of the (NetBase) Business at Western Union</p> <p><strong>Abstract:</strong> From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand. </p> </div> </div> </div>

<div class="modal" id="buzzfeed-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Olivia-Sohn.png" /> <h1 class="speaker-name">Olivia Sohn</h1> <h2 class="speaker-job">Manager, Research Insights & Analytics, BuzzFeed</h2> </div> <div class="modal-body"> <p>Syncing Content with Purpose</p> <p><strong>Abstract:</strong>Content is personal. We live in a time where we navigate through content and map our identity within a culture of curation. Our digital lives are interpreted as a mosaic filled with opinions, memes, comments, and cat videos, and the way we respond to a piece of content influences our digital identity. The content that we share is an intimate act of communication, so let’s talk about how, as brands, we could make content that is more personal and shareable for our audiences. </p> </div> </div> </div>

<div class="modal" id="5th-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/George-Potts-2.jpg" /> <h1 class="speaker-name">George Potts</h1> <h2 class="speaker-job">Founder & President, Fifth Influence</h2> </div> <div class="modal-body"> <p>Syncing Content with Purpose</p> <p><strong>Abstract:</strong>The hashtag #parenting is referenced in furniture retailer A conversations almost twelve times more than in furniture retailer B conversations and eighteen times more than furniture retailer C online chatter. The hashtags #play and #toddlers are referenced 20-27x more with furniture retailer A than both B and C. If you are a paint brand trying to decide the right furniture retailer to partner with to boost sales to young parents, do you think this is information is helpful? You bet.<br/><br/> Competitive intelligence, industry research, audience segmentation, consumer profiles and roles, product satisfaction and adoption habits, brand reputation, testable new product or service idea generation, etc. All are possible viasocial media listening and further strengthened by NetBase’s indexing functionality. And more often than not, the method is more current, more accurate, faster and more affordable than traditional research.<br/><br/> In this session, George Potts, VP – President & Co-founder of Fifth Influence, a digital performance issue advocacy agency, will discuss the top 5 ways NetBase’s indexing functionality will change your research approach. </p> </div> </div> </div>

<div class="modal" id="AbelsonTaylor-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Dhara-Naik.jpg" /> <h1 class="speaker-name">Dhara Naik </h1> <h2 class="speaker-job">Social Media Strategy Lead, AbelsonTaylor </h2> </div> <div class="modal-body"> <p> Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI</p> <p><strong>Abstract:</strong>You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making. </p> </div> </div> </div>

<div class="modal" id="img-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Ted-Tagalakis-500.png" /> <h1 class="speaker-name">Ted Tagalakis</h1> <h2 class="speaker-job">VP, Social Media, Intermark Group</h2> </div> <div class="modal-body"> <p> Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends</p> <p><strong>Abstract:</strong>In social media, your success depends on engagement and not necessarily number of mentions. Identifying influencers and brand advocates is critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. Learn how to identify trends and influencers to shape you brand’s engagement strategy for winning campaigns that tell your brand story. </p> </div> </div> </div>

<div class="modal" id="id-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Brandon-Chessnut.jpg" /> <h1 class="speaker-name">Brandon Chesnutt </h1> <h2 class="speaker-job">VP, Director of Digital & Development, Identity PR</h2> </div> <div class="modal-body"> <p>“Oh $%!#” Social Media Moments</p> <p><strong>Abstract:</strong>In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis. </p> </div> </div> </div>

<div class="modal" id="kn-ted-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">Social Marketing Strategist, Keynote Speaker, CMO of Photofy</h2> </div> <div class="modal-body"><p>Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship</p><p><strong>Abstract:</strong> In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #RonR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. </p> </div> </div></div>

<div class="modal" id="conill-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/andyNelson.png" /> <h1 class="speaker-name">Andy Nelson</h1> <h2 class="speaker-job">SVP, Director of Social Media, Conill</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/laura-semple.png" /> <h1 class="speaker-name">Laura Semple</h1> <h2 class="speaker-job">VP, Director of Content Strategy, Conill</h2> </div> <div class="modal-body"><p>Data Driven Big Ideas: Toyota Tundra and World Cup 2018</p><p><strong>Abstract:</strong> Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.</p> </div> </div></div>

<div class="modal" id="espn-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/cary-meyers-square.png" /> <h1 class="speaker-name">Cary Meyers</h1> <h2 class="speaker-job"> SVP, Fan & Media Intelligence, ESPN</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Paige-1.png" /> <h1 class="speaker-name">Paige Leidig</h1> <h2 class="speaker-job">CMO, NetBase</h2> </div> <div class="modal-body"> <p>The Social Circle of Life with ESPN</p> <p><strong>Abstract:</strong> Learn about the social circle of life from ESPN and the embedding of social insights across the business. And the ability to support every brand tracking, category analysis, competitive analysis, and crisis management.  </p>  </div> </div> </div>

<div class="modal" id="tis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shaun-Jacobs.png" /> <h1 class="speaker-name">Shaun Jacobs</h1> <h2 class="speaker-job">Digital Analytics Director, David&Goliath</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Michael-Jacobson.png" /> <h1 class="speaker-name">Michael Jacobson</h1> <h2 class="speaker-job">Vice President, Octagon</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kristen-Longfield.png" /> <h1 class="speaker-name">Kristen Longfield</h1> <h2 class="speaker-job">Head of Consumer Insights, Fanthropology</h2> </div> <div class="modal-body"><p>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</p><p><strong>Abstract:</strong> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div></div>

<div class="modal" id="tis-ny-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/liam.png" /> <h1 class="speaker-name">Liam Copeland </h1> <h2 class="speaker-job">VP Intelligence, MRY</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Nina-Spezzaferro.jpg" /> <h1 class="speaker-name">Nina Spezzaferro </h1> <h2 class="speaker-job">Vice President, Digital Strategy, Rubenstein</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kris.Maccini.jpg" /> <h1 class="speaker-name">Kris Maccini</h1> <h2 class="speaker-job">Global Director, Social Strategy, MetLife </h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Bryan-Pedersen.png" /> <h1 class="speaker-name">Bryan Pedersen </h1> <h2 class="speaker-job">SVP & Partner, FleishmanHillard </h2> </div> <div class="modal-body"> <p>Developing a Social Savvy Organization</p> <p><strong>Abstract:</strong> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization. </p> </div> </div> </div>

<div class="modal" id="dasso-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/chris-inners_04-1.jpg" /> <h1 class="speaker-name">Chris Inners</h1> <h2 class="speaker-job">Head of Social, OMD Create West, OMD Create West</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/inga.png" /> <h1 class="speaker-name">Inga Starrett</h1> <h2 class="speaker-job">Analytics Lead, Big Valley Marketing</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kevin-Hack.png" /> <h1 class="speaker-name">Kevin Hack</h1> <h2 class="speaker-job">Social Intelligence, Fan & Media Intelligence, ESPN</h2> </div><br/><div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Elisabeth.png" /> <h1 class="speaker-name">Elisabeth Korody</h1> <h2 class="speaker-job">Social & Innovation Strategist, FleishmanHillard </h2> </div> <div class="modal-body"><p>Developing a Social Savvy Organization</p><p><strong>Abstract:</strong> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div></div>

<div class="modal" id="dasso-ny-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <h1 class="speaker-name"> Meredith Kinsman</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Octagon</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/HillarySaviello.png" /> <h1 class="speaker-name">Hillary Saviello</h1> <h2 class="speaker-job">Social Media Officer, International Peace Institute</h2> </div>  <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/maritza-moreno.jpeg" /> <h1 class="speaker-name">Maritza Moreno</h1> <h2 class="speaker-job"> Sr. Digital/Social Analyst,The Marketing Arm</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Mary-Smith.jpeg" /> <h1 class="speaker-name">Mary Smith</h1> <h2 class="speaker-job">Sr. Digital/Social Analyst,The Marketing Arm</h2> </div> <div class="modal-body"> <p>Listen, Engage and Succeed - Finding conversations that matter</p> <p><strong>Abstract:</strong> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div> </div>

<div class="modal" id="leasf-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div>  <div class="speaker-info-wrap"> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Zach-Wu.png" /> <h1 class="speaker-name">Zach Wu</h1> <h2 class="speaker-job">VP Intelligence, Wunderman</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <h1 class="speaker-name">Meredith Kinsman</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Octagon</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/HillarySaviello.png" /> <h1 class="speaker-name">Hillary Saviello</h1> <h2 class="speaker-job">Social Media Officer, International Peace Institute</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Mary-Smith.jpeg" /> <h1 class="speaker-name">Mary Smith</h1> <h2 class="speaker-job">Digital Marketing Analyst , The Marketing Arm</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/maritza-moreno.jpeg" /> <h1 class="speaker-name">Maritza Moreno</h1> <h2 class="speaker-job">Sr. Digital/Social Analyst, The Marketing Arm</h2> </div> </div> <div class="modal-body"> <p>Listen, Engage and Succeed - Finding conversations that matter</p> <p><strong>Abstract:</strong> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div> </div>

<div class="modal" id="nbas-introduce-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Introducing NetBase and Best Practices in Topic Building</strong></p><p> <strong>Abstract:</strong> Take your topic building beyond simple keyword and tag definitions. This session will teach participants key elements for more complex topic building to maximize your social listening effectiveness and deliver better insights.</p> </div> </div></div>

<div class="modal" id="nbas-master-advance-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Advance Best Practices in Social Analytics</strong></p><p> <strong>Abstract:</strong> In this participant driven session, NetBase social analysts share advanced strategies and tactics to help senior social analysts solve their most strategic business challenges. Bring your most difficult questions and learn from the experts! </p> </div> </div></div>

<div class="modal" id="nbas-master-monetize-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Monetize Social Analytics: Improve Program Measurement & Governance </strong></p><p> <strong>Abstract:</strong> In the past, social media ROI has been difficult to quantify, but not any more. This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important metrics and measurement strategies that align social programs with business objectives that deliver measurable ROI for every use case.</p> </div> </div></div>

<div class="modal" id="nbas-putting-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Putting Social into Action: Best Practices</strong></p><p> <strong>Abstract:</strong>In this participant driven session, NetBase social analysts will share best practices that will make you the "go-to" resource for all things social. NetBase experts will discuss common business challenges and advanced use cases that will apply your knowledge of the NetBase platform to support strategic business decisions. </p> </div> </div></div>

<div class="modal" id="nbput-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</strong></p><p> <strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.</p> </div> </div></div>

<div class="modal" id="nbas-insight-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips</strong></p><p> <strong>Abstract:</strong> Put your insights into action! Participants will learn multi-topic analyses and comparisons, custom dashboard organization, and data exports that deliver the right information to internal stakeholders for faster, more accurate business decisions.</p> </div> </div></div>

<div class="modal" id="nbas-master-fuel-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p><strong>Fuel customer driven innovation: Surface unmet needs using category and competitive analyses</strong></p><p> <strong>Abstract:</strong>Social media represents the world’s largest focus group, and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.</p> </div> </div></div>

<div class="modal" id="nbas-tip-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals</strong></p><p> <strong>Abstract:</strong> Building on our "Best Practices for Topic Building" session, participants will learn how to extract precise social insights that connect with organizational goals. This session covers NetBase’s comprehensive filtering and analytic capabilities including saved analyses, dashboards, and alerting. </p> </div> </div></div>

<div class="modal" id="welcomeAddress-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Peter.png" /> <h1 class="speaker-name"> Peter Caswell </h1> <h2 class="speaker-job">‎CEO<br/> NetBase</h2> </div><br/><div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Bob.png" /> <h1 class="speaker-name"> Bob Ciccone </h1> <h2 class="speaker-job">‎COO, EVP Product<br/>NetBase</h2> </div>  <div class="modal-body"><p><strong>Welcome Address: The Future of NetBase and the Social Media Analytics Market</strong></p><p><strong>Abstract:</strong> Join NetBase CEO, Peter Caswell, and COO, EVP Product, Bob Ciccone, as they share the evolution of NetBase, our relentless pursuit of helping customers solve their most important business initiatives, transforming customer data to fuel every aspect of their organization.</p> </div> </div></div>

<div class="modal" id="nbas-master-experiences-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience</strong></p><p> <strong>Abstract:</strong> From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. </p> </div> </div></div>

<div class="modal" id="nbas-put-hand-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <p> How to Put Social Analytics into the Hands of Everyone in Your Organization</p> <p><strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis. </p> </div> </div> </div>

<div class="modal" id="nbas-ai-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <p>Hacking the Future of Work by Empowering Your Team</p> <p><strong>Abstract:</strong> "Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!" </p> </div> </div> </div>

<div class="modal" id="113-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Razi-1.png" /> <h1 class="speaker-name">Razi Imam </h1> <h2 class="speaker-job">Founder, CEO, 113 Industries</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Anupam.png" /> <h1 class="speaker-name">Anupam Singh</h1> <h2 class="speaker-job">Founder, President, 113 Industries</h2> </div> <div class="modal-body"><p>Anatomy of a True Insight?</p><p><strong>Abstract:</strong> Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. <br/><br/>Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.<br/><br/>Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> </div></div>

<div class="modal" id="text100-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Photo-EJ-Kim-at-Text100.jpeg" /> <h1 class="speaker-name">EJ Kim </h1> <h2 class="speaker-job">VP Head of Strategy & Insights, Global Operations, Text 100</h2> </div> <div class="modal-body"> <p>Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign</p> <p><strong>Abstract:</strong> As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives. </p> </div> </div> </div>