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Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018

Agenda

<div class="day-nav"><button type="button" class="btn-day btn-day-ny btn-day-active-green" data-day="day-1"> <span style=font-size:35px;">Wednesday 10/24 </span><br> Day 1</button><button type="button" class="btn-day btn-day-ny " data-day="day-2"><span style=font-size:35px;">Thursday 10/25 </span><br> Day 2</button></div>

Wednesday: OCTOBER 24th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:00 - 8:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Registration</div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:30 - 9:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Introducing NetBase and Best Practices in Topic Building  </div>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div> Create Experiences that Drive Engagement. Campaign Strategies that Connect Emotionally with Your Target Audience  </div>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:15 - 10:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Tips & Tricks for Analysis: Analytics Capabilities that Connect Social Insights with Organizational Goals  </div>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div> Fuel Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses  </div>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:00 - 10:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Break</div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:30 - 11:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Insights & Driving Action: Dashboard Templates and Executive Presentation Tips <span data-target="#nbas-insight-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div>Monetize Social Analytics: Improve Program Measurement & Governance <span data-target="#nbas-master-monetize-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:15 - 12:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Introductory Class</div> <div class="agenda-item-track-1-hr"></div> Putting Social into Action: Best Practices <span data-target="#nbas-putting-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Master Class</div> <div class="agenda-item-track-2-hr"></div>Advance Best Practices in Social Analytics <span data-target="#nbas-master-advance-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">12:00 - 1:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Lunch</div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:00 - 1:15 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Welcome and Introductions</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:15 - 2:15 <div class="agenda-item-stamp">KEYNOTE</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Social Listening Beyond Marketing</div>  <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div> -->  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:15 - 3:15 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Future of Customer Listening Through Customer Successes - Online and Offline Data</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Bob Ciccone</span>, COO, EVP Product, <span class="agenda-item-speaker-company">NetBase </span> </div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:15 - 3:30  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break</span> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:30 - 4:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Measuring the Success of Brand Positioning Through Social Listening  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">EJ Kim</span>, VP, Head of Strategy & Insights, Global Operations, <span class="agenda-item-speaker-company">Text100 </span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Dhara Naik</span>, Social Media Strategy Lead, <span class="agenda-item-speaker-company">Abelson Taylor </span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:00 - 4:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> When $#@% Hits the Fan: Navigating Social Media Crisis Situations  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brandon Chesnutt</span>, VP, Director of Digital & Development, <span class="agenda-item-speaker-company">Identity PR </span> </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Ted Tagalakis</span>, VP, Social Media, <span class="agenda-item-speaker-company">Intermark Group </span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 - 5:00 <div class="agenda-item-stamp">PANEL</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Trends in Social: A Peek into What to Look Out for in 2019 and Beyond</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Agency Experts</span> </div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">5:00 - 6:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Cocktail Hour</div> </div></div>

Wednesday: OCTOBER 24th

Thursday: OCTOBER 25th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:30 - 9:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Breakfast and Coffee</div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:30 - 9:45 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Welcome Back</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:45 - 10:45  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">The Importance of Understanding the Entire Customer Journey</div>  <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div> -->  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:45 - 11:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">The NetBase Roadmap - Skating to Where the Puck Is</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Bob Ciccone</span>, COO, EVP Product, <span class="agenda-item-speaker-company">NetBase </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Leigh Nichols</span>, VP of Product Introduction, <span class="agenda-item-speaker-company">NetBase </span> </div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:30 - 12:00 <div class="agenda-item-stamp">PANEL</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">How to Avoid a Crisis and Come out Smelling like Roses</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Industry Experts </span> </div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">12:00 - 1:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Lunch</span> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:00 - 1:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> How to Use Image Analytics to Protect Brand Health  </div><br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Unlocking the Why Behind the What: Driving Actionable Insights in Local Markets  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Andrew Brown</span>, VP, Insights, <span class="agenda-item-speaker-company">H&L Partners</span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:30 - 2:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Head | Heart | Gut - How to Make Emotional Connections with Anyone  </div>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Psychographics: The New Word on the Block  </div>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:00 - 2:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Emojis and #Hashtags Are The Future of Market Research: The Top 5 Ways NetBase’s Indexing Functionality Will Change Your Research Approach  </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">George Potts</span>, Founder & President, <span class="agenda-item-speaker-company">Fifth Influence</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> How to Use Audiences to Get Closer to Your Customer  </div>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:30 - 3:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break</span> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:00 - 3:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Measuring Success with Purple Strategies  <span data-target="#nbas-tip-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> --> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Caitlin Gallagher</span>, Social Listening & Insights, <span class="agenda-item-speaker-company">Purple Strategies </span> </div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:30 - 4:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Research & Insight That Builds Trust</div>  <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div> -->  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:00 - 4:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Razi Imam</span>, Founder, CEO, <span class="agenda-item-speaker-company">113 Industries </span> </div>  </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 - 4:45 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Closing Remarks</div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div> </div></div><div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:45 - 5:45 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Cocktail Hour</div> </div></div>

Tickets

Secure your spot at this must-attend social analytics event!

<div class="ticket-container"> <div class="ticket-background ticket-background-ny"> <p class="ticket-date">October 24-25, 2018</p> <p class="ticket-header">Full Conference Pass</p> <p class="ticket-price">$299</p> <a href="https://www.eventbrite.com/e/netbase-live-2018-new-york-oct-24-25-tickets-47698452355" target="_blank" class="ticket-button ticket-button-ny"> BUY TODAY</a> </div></div>

Speakers

Amanda Brown

Sr. Digital Marketing Manager

Nina Spezzaferro

Vice President, Digital Strategy

George Potts

Founder & President

EJ Kim

VP, Head of Strategy & Insights, Global Operations

Brandon Chesnutt

VP, Director of Digital & Development

Dhara Naik

Social Media Strategy Lead

Mary Smith

Digital Marketing Analyst

Ted Tagalakis

Vice President, Social Media

Anupam Singh

Founder, President

Razi Imam

Founder, CEO

Maritza Moreno

Sr. Digital/Social Analyst

Caitlin Gallagher

Social Listening & Insights

Andrew Brown

VP, Insights

Liam Copeland

VP, Intelligence

Meredith Kinsman

Vice President

Zach Wu

Associate Director, Analytics

Peter Caswell

CEO

Bob Ciccone

COO, EVP Product

Paige Leidig

CMO

Elvis Lieban

Global Head of Social Insights

Leigh H Nichols

VP of Product Introduction

Mike Baglietto

Director, Product Marketing

Interested in speaking at NetBase LIVE New York 2018? Click here to learn more and contact us.

<div class="venue-container venue-container-margin-left"> <p class="venue-header">Venue</p> <div class="venue-wrapper"> <p class="venue-sub-header"> The New Yorker, a Wyndham Hotel </p> <p class="venue-desc">The New Yorker Hotel at 34th Street and 8th Avenue is one of those storied Manhattan icons. The 1930’s Art Deco building, renown for its setback architectural style and famous sign, has been extensively renovated and is now part of the Wyndham family. </p> <a class="venue-button venue-button-ny" target="_blank" href="https://www.wyndhamhotels.com/wyndham/new-york-new-york/wyndham-new-yorker-hotel/overview" target="_blank">HOTEL WEBSITE </a> <p class="venue-location">481 8th Avenue & 34th Street<br/>New York City, NY 10001-1809 </p> </div></div>

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016

<div class="modal" id="paigeLeidig-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Paige.png" /> <h1 class="speaker-name"> Paige Leidig </h1> <h2 class="speaker-job"> CMO <br/> NetBase </h2> </div> <div class="modal-body"> Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade. </div>  </div> </div></div>

<div class="modal" id="petercaswell-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Peter.png" /> <h1 class="speaker-name"> Peter Caswell </h1> <h2 class="speaker-job"> CEO <br/> NetBase </h2> </div> <div class="modal-body"> Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom. </div>  </div> </div></div>

<div class="modal" id="bobciccone-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Bob.png" /> <h1 class="speaker-name"> Bob Ciccone </h1> <h2 class="speaker-job"> COO, EVP Product <br/> NetBase </h2> </div> <div class="modal-body">Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at at Andersen Consulting (now Accenture). </div>  </div> </div></div>

<div class="modal" id="anupamsingh-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Anupam.png" /> <h1 class="speaker-name"> Anupam Singh </h1> <h2 class="speaker-job"> Founder, President<br/> 113 Industries </h2> </div> <div class="modal-body">Anupam Singh is an entrepreneur with over 25 years of experience in designing, building and delivering innovative solutions and services. Anupam co-founded 113 Industries in 2010 to help Fortune 500 companies develop and launch breakthrough products and solutions. 113 Industries combines Natural Language Processing and Cognitive Computing to provide Data Driven Insights on consumers at a scale of millions of consumers. Anupam also lectures on innovation. </div>  </div> </div></div>

<div class="modal" id="raziimam-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Razi-1.png" /> <h1 class="speaker-name"> Razi Imam </h1> <h2 class="speaker-job"> CEO <br/> 113 Industries </h2> </div> <div class="modal-body">Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012. </div>  </div> </div></div>

<div class="modal" id="michaelfein-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/michael.png" /> <h1 class="speaker-name"> Michael Fein </h1> <h2 class="speaker-job"> SVP, Strategic Insights and Analytics <br/> PMK.BNC </h2> </div> <div class="modal-body">Michael Fein leads PMK*BNC's Strategic Insights & Analytics department, which works directly with clients to use data to solve client strategic problems. This spans consumer insights, content optimization, and cross-platform measurement solutions. Across multiple business verticals, Mike helps clients demonstrate measurable ROI. He oversees a broad team that owns a number of proprietary research tools, which are used through all stages of the client/agency partnership. This includes a comprehensive measurement approach specifically for Experiential Marketing to demonstrate the impact of brand experience on consumer perceptions and behaviors.  Prior to joining PMK*BNC, Mike worked as the Vice President of Strategic Measurement Solutions at Edelman and had previously developed the analytics practice at The Marketing Arm. Mike’s passion for results-driven insights comes from his days working in online dating and in politics, where every marketing decision or site change was A:B tested to optimize KPIs. He received an undergraduate degree from UCDavis and an MBA from Pepperdine University, where he has also been an instructor. </div>  </div> </div></div>

<div class="modal" id="chrisinners-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/chris.png" /> <h1 class="speaker-name"> Chris Inners </h1> <h2 class="speaker-job"> Director of Social <br/> OMD </h2> </div> <div class="modal-body">Chris Inners is the regional lead and Strategy Director for OMD Social, focused on maximizing paid social investment and across OMD’s West Coast clients. Over the past 17 years, he’s specialized in insights-driven marketing results, and most recently using social insights to inform media strategy. Prior to OMD, he was in global leadership positions at creative agencies including Ogilvy and KBS+ Attention for clients like Lenovo, Capital One, Mattel, and Starwood Hotels. Before joining the agency ranks, he spent the first part of his career client-side on RadioShack’s marketing team, bringing his love of electronics to life through innovative marketing communications and brand strategies. On the weekends, you will hear him cheering on his TCU Horned Frogs and clutching a Shiner for support. </div>  </div> </div></div>

<div class="modal" id="shawnmcgahee-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Shawn-McGahee.jpg" /> <h1 class="speaker-name"> Shawn McGahee </h1> <h2 class="speaker-job"> VP Advanced Analytics <br/> Moxie </h2> </div> <div class="modal-body">"Shawn McGahee is tenacious about performance which is what you want in an Analytics leader. But what makes him stand apart from the rest is his extreme enthusiasm for delivering impact with data in the creative process. While not an artist himself, his creative use of data to inspire strategies and optimizations has fueled his success.As a 10+ year veteran, Shawn has leveraged his expertise in cross-channel analytics for industry giants like Verizon, Delta Airlines. Dell, Kimberly-Clark, AMC Theatres, Chick-Fil-A, TGIFridays, Nike and many more. Specializing in the areas of performance enablement, data exploration, testing and optimization, and custom calculations.Prior to his current role, he worked at AT&T for 4 years on the service and support portion of the website, creating business cases for digital product development and analyzing the impact digital activity had on call centers and financials for the brand, saving the organization 2.5MM in cost in his first year.He has developed award winning solutions within forecasting and testing and optimization and continues to innovate to deliver client value.Shawn currently lives in Atlanta, Georgia with his wife Tiffany, and new born daughter Nora". </div>  </div> </div></div>

<div class="modal" id="Michael-Jacobson-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/07/Michael-Jacobson.png" /> <h1 class="speaker-name"> Michael Jacobson</h1> <h2 class="speaker-job"> Vice President<br/> Octagon </h2> </div> <div class="modal-body">Michael advises brands, non-profits and agencies on the value of influencers and celebrities, and how best to use them in marketing campaigns. A co-founding member of Octagon's First Call division, he now oversees the execution of 300+ client programs annually. A frequent participant in industry events and panels, he welcomes the opportunity to learn, share and interact with peers. </div>  </div> </div></div>

<div class="modal" id="Meredith-Kinsman-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <h1 class="speaker-name">Meredith Kinsman</h1> <h2 class="speaker-job"> Vice President<br/> Octagon </h2> </div> <div class="modal-body">From analytics to social influencers, content marketing and paid content, Meredith Kinsman leads digital strategy and experiential initiatives for a wide selection of Octagon’s consulting and marketing clients. She spent 10 years prior in digital publishing and news media. Kinsman has been recognized among the Top Women in Digital by Cynopsis Media, and spoke at SportsBusiness Journal’s 2017 Sports Marketing Symposium.  </div>  </div> </div></div>

<div class="modal" id="jessicawilliams-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2017/07/Jessica-Williams-VISA-1.png" /> <h1 class="speaker-name">Jessica Williams</h1> <h2 class="speaker-job">‎Sr Director of Global Brand & Digital Products Marketing<br/>Visa</h2> </div> <div class="modal-body"><p>Jessica Williams is the Senior Director of Global Brand and Digital Products Marketing at Visa. Jessica is focused on telling Visa’s innovation story through digital products and extending the Visa brand at point of payment both in today’s world and with an eye toward the future. Prior to her current role, Jessica spent most of her career in digital marketing and analytics, designing innovative marketing programs in order to enhance brand equity, differentiate products, and achieve revenue initiatives. Jessica lives in San Diego but loves her Chicago sports teams (go Blackhawks!). Find her on Twitter a href="https://twitter.com/mediametricsgal" target="_blank">@mediametricsgal</a>.</p> </div> </div></div>

<div class="modal" id="Ted-Rubin-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">‎Social Marketing Strategist, Keynote Speaker, Brand Evangelist</h2> </div> <div class="modal-body"><p>Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”</p> </div> </div></div>

<div class="modal" id="visa-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2017/07/Jessica-Williams-VISA-1.png" /> <h1 class="speaker-name">Jessica Williams</h1> <h2 class="speaker-job">‎Sr. Director of Global Brand & Digital Products Marketing<br/>Visa</h2> </div> <div class="modal-body"><p> Using Social Intelligence to Drive Audience First Marketing Strategy</p><p><strong>Abstract:</strong> While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.</p> </div> </div></div>

<div class="modal" id="godaddy-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shannon-Truax.jpg" /> <h1 class="speaker-name">Shannon Truax</h1> <h2 class="speaker-job">‎VP, Brand Social<br/> GoDaddy </h2> </div> <div class="modal-body"><p> Connect Your Tribe Through Storytelling</p><p><strong>Abstract:</strong> As marketing dollars get tighter, do you invest more in the story or the distribution? Why should we invest in high quality content and stories, when you can just use stock photography to target prospects and customers with dark posts? In this session, we’ll look at how to tell stories that make the highest impact across social, website, email, and blogs—for a variety of budgets. Specifically, we’ll visit GoDaddy’s Icons of our Tribe effort, and how storytelling momentum is changing our brand.</p> </div> </div></div>

<div class="modal" id="kn-ted-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">Social Marketing Strategist, Keynote Speaker, CMO of Photofy</h2> </div> <div class="modal-body"><p>Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship</p><p><strong>Abstract:</strong> In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #RonR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. </p> </div> </div></div>

<div class="modal" id="conill-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/01/andyNelson.png" /> <h1 class="speaker-name">Andy Nelson</h1> <h2 class="speaker-job">SVP, Director of Social Media, Conill</h2> </div><br/> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/01/laura-semple.png" /> <h1 class="speaker-name">Laura Semple</h1> <h2 class="speaker-job">VP, Director of Content Strategy, Conill</h2> </div> <div class="modal-body"><p>Data Driven Big Ideas: Toyota Tundra and World Cup 2018</p><p><strong>Abstract:</strong> Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.</p> </div> </div></div>

<div class="modal" id="tis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shaun-Jacobs.png" /> <h1 class="speaker-name">Shaun Jacobs</h1> <h2 class="speaker-job">Digital Analytics Director, David&Goliath</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Michael-Jacobson.png" /> <h1 class="speaker-name">Michael Jacobson</h1> <h2 class="speaker-job">Vice President, Octagon</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/08/Kristen-Longfield.png" /> <h1 class="speaker-name">Kristen Longfield</h1> <h2 class="speaker-job">Head of Consumer Insights, Fanthropology</h2> </div> <div class="modal-body"><p>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</p><p><strong>Abstract:</strong> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div></div>

<div class="modal" id="dasso-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/chris-inners_04-1.jpg" /> <h1 class="speaker-name">Chris Inners</h1> <h2 class="speaker-job">Head of Social, OMD Create West, OMD Create West</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/inga.png" /> <h1 class="speaker-name">Inga Starrett</h1> <h2 class="speaker-job">Analytics Lead, Big Valley Marketing</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kevin-Hack.png" /> <h1 class="speaker-name">Kevin Hack</h1> <h2 class="speaker-job">Social Intelligence, Fan & Media Intelligence, ESPN</h2> </div><br/><div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Elisabeth.png" /> <h1 class="speaker-name">Elisabeth Korody</h1> <h2 class="speaker-job">Social & Innovation Strategist, FleishmanHillard </h2> </div> <div class="modal-body"><p>Developing a Social Savvy Organization</p><p><strong>Abstract:</strong> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div></div>

<div class="modal" id="tis-ny-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/liam.png" /> <h1 class="speaker-name"> Liam Copeland</h1> <h2 class="speaker-job">VP, Intelligence, MRY</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Nina-Spezzaferro.jpg" /> <h1 class="speaker-name">Nina Spezzaferro</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Rubenstein </h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/08/Kris.Maccini.jpg" /> <h1 class="speaker-name">Kris Maccini</h1> <h2 class="speaker-job">Global Director, Social Strategy, MetLife </h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Bryan-Pedersen.png" /> <h1 class="speaker-name">Bryan Pedersen</h1> <h2 class="speaker-job">SVP & Partner, FleishmanHillard </h2> </div> <div class="modal-body"><p>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</p></p>--> </div> </div></div>

<div class="modal" id="leasf-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div>  <div class="speaker-info-wrap"> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Zach-Wu.png" /> <h1 class="speaker-name">Zach Wu</h1> <h2 class="speaker-job">VP Intelligence, Wunderman</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <h1 class="speaker-name">Meredith Kinsman</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Octagon</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/HillarySaviello.png" /> <h1 class="speaker-name">Hillary Saviello</h1> <h2 class="speaker-job">Social Media Officer, International Peace Institute</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Mary-Smith.jpeg" /> <h1 class="speaker-name">Mary Smith</h1> <h2 class="speaker-job">Digital Marketing Analyst , The Marketing Arm</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/maritza-moreno.jpeg" /> <h1 class="speaker-name">Maritza Moreno</h1> <h2 class="speaker-job">Sr. Digital/Social Analyst, The Marketing Arm</h2> </div> </div> <div class="modal-body"> <p>Listen, Engage and Succeed - Finding conversations that matter</p> <p><strong>Abstract:</strong> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div> </div>

<div class="modal" id="nbas-introduce-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Introducing NetBase and Best Practices in Topic Building</strong></p><p> <strong>Abstract:</strong> Take your topic building beyond simple keyword and tag definitions. This session will teach participants key elements for more complex topic building to maximize your social listening effectiveness and deliver better insights.</p> </div> </div></div>

<div class="modal" id="nbas-master-advance-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Advance Best Practices in Social Analytics</strong></p><p> <strong>Abstract:</strong> In this participant driven session, NetBase social analysts share advanced strategies and tactics to help senior social analysts solve their most strategic business challenges. Bring your most difficult questions and learn from the experts! </p> </div> </div></div>

<div class="modal" id="nbas-master-monetize-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Monetize Social Analytics: Improve Program Measurement & Governance </strong></p><p> <strong>Abstract:</strong> In the past, social media ROI has been difficult to quantify, but not any more. This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important metrics and measurement strategies that align social programs with business objectives that deliver measurable ROI for every use case.</p> </div> </div></div>

<div class="modal" id="nbas-putting-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Putting Social into Action: Best Practices</strong></p><p> <strong>Abstract:</strong>In this participant driven session, NetBase social analysts will share best practices that will make you the "go-to" resource for all things social. NetBase experts will discuss common business challenges and advanced use cases that will apply your knowledge of the NetBase platform to support strategic business decisions. </p> </div> </div></div>

<div class="modal" id="nbput-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</strong></p><p> <strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.</p> </div> </div></div>

<div class="modal" id="nbas-insight-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips</strong></p><p> <strong>Abstract:</strong> Put your insights into action! Participants will learn multi-topic analyses and comparisons, custom dashboard organization, and data exports that deliver the right information to internal stakeholders for faster, more accurate business decisions.</p> </div> </div></div>

<div class="modal" id="nbas-master-fuel-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p><strong>Fuel customer driven innovation: Surface unmet needs using category and competitive analyses</strong></p><p> <strong>Abstract:</strong>Social media represents the world’s largest focus group, and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.</p> </div> </div></div>

<div class="modal" id="nbas-tip-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals</strong></p><p> <strong>Abstract:</strong> Building on our "Best Practices for Topic Building" session, participants will learn how to extract precise social insights that connect with organizational goals. This session covers NetBase’s comprehensive filtering and analytic capabilities including saved analyses, dashboards, and alerting. </p> </div> </div></div>

<div class="modal" id="welcomeAddress-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/01/Peter.png" /> <h1 class="speaker-name"> Peter Caswell </h1> <h2 class="speaker-job">‎CEO<br/> NetBase</h2> </div><br/><div class="speaker-info"> <img class="speaker-img" src="http://www.netbaselive.com/wp-content/uploads/2018/01/Bob.png" /> <h1 class="speaker-name"> Bob Ciccone </h1> <h2 class="speaker-job">‎COO, EVP Product<br/>NetBase</h2> </div>  <div class="modal-body"><p><strong>Welcome Address: The Future of NetBase and the Social Media Analytics Market</strong></p><p><strong>Abstract:</strong> Join NetBase CEO, Peter Caswell, and COO, EVP Product, Bob Ciccone, as they share the evolution of NetBase, our relentless pursuit of helping customers solve their most important business initiatives, transforming customer data to fuel every aspect of their organization.</p> </div> </div></div>

<div class="modal" id="nbas-master-experiences-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience</strong></p><p> <strong>Abstract:</strong> From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. </p> </div> </div></div>