8:00 am
Registration
9:00 am
Welcome and Introduction
Paige Leidig, CMO, NetBase

9:15 am
The HUMAN Brand: Building Customer Loyalty in
the Digital Age
Chris Malone, Award-winning author, speaker, though-leader and strategic advisor
Chris Malone
Award-winning author, speaker, thought-leader and
strategic advisor

10:00 am
Next Generation Artificial Intelligence is Here
Peter Caswell, CEO, NetBase
Peter Caswell
CEO, NetBase

10:45 am
Networking Break
11:00 am
How Warner Bros. Uses NetBase Audiences to Expand
Addressable Market for Movie Titles
Young Koepke, Global Brand Insights &
Strategy, Warner Bros. Entertainment
Moani Ichinose, Media Researcher,
Warner Bros. Entertainment
Young Koepke
Global Brand Insights & Strategy, Warner Bros. Entertainment
Moani Ichinose
Global Brand Insights & Strategy, Warner Bros. Entertainment

11:30 am
Abstract Title
Hetal Patel, EVP, SmartAudio Insights
and Analytics, iHeartMedia
Hetal Patel
EVP, SmartAudio Insights and Analytics, iHeartMedia

12:00 pm
Lunch
1:00 pm
Abstract Title
Laura McDonald, Head of Consumer – North America, Hotwire Global

1:30 pm
Soccer in America: The Tipping Point Is Here
Shelina Taki, Director, Strategic Intelligence, Third Ear
Shelina Taki
Director, Strategic, Intelligence, Third Ear

2:00 pm
Driving Social Maturity Across a Complex Organization
2:30 pm
Uncovering New Audiences – Tools, Techniques and
Success Stories
3:00 pm
Networking Break
3:15 pm
Social Analytics Driven Marketing Strategies Your CMO Will Love
Mike Baglietto, Senior Director of Product Marketing, NetBase
Mike Baglietto
Senior Director of Product Marketing, NetBase

3:45 pm
Building a Framework for Social Success

4:15 pm
Turning Data Insights into Business Value
4:45 pm
Closing Remarks – Day 1
Paige Leidig, CMO, NetBase
Paige Leidig
CMO, NetBase

5:00 pm
Cocktails and Networking