8:00 am

Registration

 

9:00 am

Welcome and Introduction

Paige Leidig, CMO, NetBase

9:15 am

The HUMAN Brand: Building Customer Loyalty in
the Digital Age

Chris Malone, Award-winning author, speaker, though-leader and strategic advisor

Chris Malone

Award-winning author, speaker, thought-leader and
strategic advisor

10:00 am

Next Generation Artificial Intelligence is Here

Peter Caswell, CEO, NetBase

As the second largest movie studio, Warner Bros. makes some of the most celebrated films of all time. Find out how the Global Audience Insights team identifies key audiences, measure their engagement with our movie titles, and benchmark this engagement against both competitive and comparative titles in order to maximize our film’s slice of the pie on opening weekend.

Peter Caswell

CEO, NetBase

10:45 am

Networking Break

 

11:00 am

How Warner Bros. Uses NetBase Audiences to Expand
Addressable Market for Movie Titles

Young Koepke, Global Brand Insights &
Strategy, Warner Bros. Entertainment

Moani Ichinose, Media Researcher,
Warner Bros. Entertainment

As the second largest movie studio, Warner Brothers makes some of the most celebrated films of all time. Find out how the Global Audience Insights team identifies key audiences, measure their engagement with our movie titles, and benchmark this engagement against both competitive and comparative titles in order to maximize our film’s slice of the pie on opening weekend.les in order to maximize our film’s slice of the pie on opening weekend.

Young Koepke

Global Brand Insights & Strategy, Warner Bros. Entertainment

Moani Ichinose

Global Brand Insights & Strategy, Warner Bros. Entertainment

11:30 am

Abstract Title

Hetal Patel, EVP, SmartAudio Insights
and Analytics, iHeartMedia

Hetal Patel

EVP, SmartAudio Insights and Analytics, iHeartMedia

12:00 pm

Lunch

1:00 pm

Abstract Title

Laura McDonald, Head of Consumer – North America, Hotwire Global

1:30 pm

Soccer in America: The Tipping Point Is Here

Shelina Taki, Director, Strategic Intelligence, Third Ear

Shelina Taki

Director, Strategic, Intelligence, Third Ear

2:00 pm

Driving Social Maturity Across a Complex Organization

2:30 pm

Uncovering New Audiences – Tools, Techniques and
Success Stories

3:00 pm

Networking Break

 

3:15 pm

Social Analytics Driven Marketing Strategies Your CMO Will Love

Mike Baglietto, Senior Director of Product Marketing, NetBase

Mike Baglietto

Senior Director of Product Marketing, NetBase

3:45 pm

Building a Framework for Social Success

Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

4:15 pm

Turning Data Insights into Business Value

4:45 pm

Closing Remarks – Day 1

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

5:00 pm

Cocktails and Networking