8:00 am
Breakfast and Registration
9:00 am – 9:45 am
Track 1
Winning New Business with Social Insights
Andrew Brown, VP, Insights, H&L Partners
Track 2
Social listening Wild West: How to Lay the Groundwork for a Social Measurement Program
Ryan Baker, Social Case Manager, Nutrisystem
Ryan Baker
Social Case Manager, Nutrisystem
Track 3
AI Studio, Theme Discovery, Learning Process and Project-Based Usages
9:45 am – 10:30 am
Track 1
How Major Brands Use Listening to Move Beyond Social
Razi Imam, Founder & CEO, 113 Industries
113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.
Razi Imam
Founder & CEO, 113 Industries
Track 2
Best Practices in Identifying and Amplifying Influencers
Track 3
Data for Strategy, Data for Creative, and Data as the Creative
10:30 am
Break
10:45 am – 11:30 am
Track 1
Strategies to Drive Deeper Engagement with Target Consumers
Track 2
Turning Data Insights into Business Value
Track 3
AI Studio, Theme Discovery, Learning Process and Project-Based Usages
12:30
Lunch
1:30 pm – 2:15 pm
Track 1
Brand & Competitive Monitoring Basics: Best Practices in Topic Building
INTRODUCTORY
TRAINING
Track 2
Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience
MASTER CLASS
TRAINING
1:30 pm – 2:15 pm
Track 1
Crisis Management: Uncovering More Insights (Part 1)
INTRODUCTORY
TRAINING
Track 2
Advanced Best Practices in Social Analytics
MASTER CLASS
TRAINING
3:00
Break
3:30 pm – 4:15 pm
Track 1
Campaign Reporting: Uncovering More Insights (Part 2)
INTRODUCTORY
TRAINING
Track 2
Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses
MASTER CLASS
TRAINING
4:15 pm – 5:00 pm