8:00 am

Breakfast and Registration

 

9:00 am – 9:45 am

Track 1

Winning New Business with Social Insights

Andrew Brown, VP, Insights, H&L Partners

Track 2

Social listening Wild West: How to Lay the Groundwork for a Social Measurement Program

Ryan Baker, Social Case Manager, Nutrisystem

Ryan Baker

Social Case Manager, Nutrisystem

Track 3

AI Studio, Theme Discovery, Learning Process and Project-Based Usages

9:45 am – 10:30 am

Track 1

How Major Brands Use Listening to Move Beyond Social

Razi Imam, Founder & CEO, 113 Industries

113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.

Razi Imam

Founder & CEO, 113 Industries

Track 2

Best Practices in Identifying and Amplifying Influencers

Track 3

Data for Strategy, Data for Creative, and Data as the Creative

10:30 am

Break

10:45 am – 11:30 am

Track 1

Strategies to Drive Deeper Engagement with Target Consumers

Track 2

Turning Data Insights into Business Value

Track 3

AI Studio, Theme Discovery, Learning Process and Project-Based Usages

12:30

Lunch

1:30 pm – 2:15 pm

Track 1

Brand & Competitive Monitoring Basics: Best Practices in Topic Building

INTRODUCTORY
TRAINING

Track 2

Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

MASTER CLASS
TRAINING

1:30 pm – 2:15 pm

Track 1

Crisis Management: Uncovering More Insights (Part 1)

INTRODUCTORY
TRAINING

Track 2

Advanced Best Practices in Social Analytics

MASTER CLASS
TRAINING

3:00

Break

3:30 pm – 4:15 pm

Track 1

Campaign Reporting: Uncovering More Insights (Part 2)

INTRODUCTORY
TRAINING

Track 2

Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

MASTER CLASS
TRAINING

4:15 pm – 5:00 pm

Track 1

Presenting Insights & Driving Action: Storytelling and Dashboard Templates

INTRODUCTORY
TRAINING

Track 2

Creating a Social Listening Program: How Brands & Agencies Can Deliver ROI

MASTER CLASS
TRAINING