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NEW YORK | NOVEMBER 12-13

SHOWCASE BAR

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Chris Malone
Keynote Speaker

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORK WITH
YOUR PEERS

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell
NetBase CEO

PRODUCT TRAINING

Introductory and Master Class Tracks

Agenda

8:00 am

Registration

9:00 am

Welcome and Introduction

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

9:15 am

The HUMAN Brand: Building Customer Loyalty in the Digital Age

Chris Malone, Former Fortune 500 CMO, award-winning author, and thought-leader

As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to leverage data and technology in ways that build and sustain client and customer loyalty in the Digital Age.

Key Takeaways will include:

  • The universal human perception process that drives loyalty with clients, customers and colleagues.
  • Real world examples of how data and technology have brought about a Relationship Renaissance
  • Three imperatives for building Client & Customer Loyalty in the Digital Age.

Chris Malone

Former Fortune 500 CMO, award-winning author, and thought-leader

10:00 am

Next Generation Artificial Intelligence is Here

Peter Caswell, Chairman & CEO, NetBase

As the second largest movie studio, Warner Bros. makes some of the most celebrated films of all time. Find out how the Global Audience Insights team identifies key audiences, measure their engagement with our movie titles, and benchmark this engagement against both competitive and comparative titles in order to maximize our film’s slice of the pie on opening weekend.

Peter Caswell

Chairman & CEO, NetBase

10:45 am

Networking Break

11:00 am

The Power of Artificial Intelligence: Social Media Analytics, the 2.0 version

Hetal Patel, EVP, SmartAudio Insights and Analytics, iHeartMedia

Hetal Patel

EVP, SmartAudio Insights and Analytics, iHeartMedia

11:30 am

Generation Alpha: Marketing Strategy for the Most Diverse Audience Yet

Laura Macdonald, Head of Consumer - North America, Hotwire Global

Generation Alpha is set to be the most diverse generation ever: by around 2020, when Gen Alpha starts coming of age, it is forecast that more than half of the nation’s children will be part of a minority race or ethnic group. But diversity isn’t just about ethnicity, it’s also about diversity of opinion. For brands, that proposes a big challenge: diversity of thought means that campaigns loved by some will be hated by others. How can brands navigate through this minefield and get on the right side of these youngsters as they come of age? Join us to learn how to convey the right, tailored messaging and visuals to multiple, diverse audiences, while still being authentic and non-contradictory.

Laura Macdonald

Head of Consumer - North America, Hotwire Global

12:00 pm

Lunch

1:00 pm

Growing A Social Listening Center Of Excellence: Defining Effective Enterprise Social Media Listening, Before Others Define it for You

Adam Khan, Vice President, Social Listening and Intelligence, Wells Fargo

Ryan Rasmussen, Vice President, Social Listening and Intelligence, Wells Fargo

This session will demonstrate how Wells Fargo has transformed the role of social media listening within their enterprise - evolving the organization’s expectations of social listening as a reactive reporting function, to that of a proactive insights discovery engine - shaping marketing strategy, identifying new product opportunities, and helping Wells Fargo better understand their customers.

Adam Khan

Vice President, Social Listening and Intelligence, Wells Fargo

Ryan Rasmussen

Vice President, Social Listening and Intelligence, Wells Fargo

1:30 pm

Soccer in America: Capitalizing on Trends and Engaging New Markets

Shelina Taki, Director, Strategic Intelligence, Third Ear

Soccer in North America is at a tipping point. The combination of the wildly successful US Women’s team coupled with the persistent expansion of MLS is bringing the sport into the American mainstream, while soccer’s inherently diverse and truly global landscape is creating a unique fanbase within the context of American sports. There is an opportunity for savvy, forward-thinking brands to capitalize on the growing interest in this sport as the 2026 World Cup in North America approaches.

Shelina Taki

Director, Strategic, Intelligence, Third Ear

2:00 pm

Story, Behavior, Action! A Roadmap to Meaningful Content

Michael Leis, Chief Content Strategy Officer, Digitas Health

The people most important to brand growth aren’t just blocking and skipping ads, they’re paying hundreds of millions of dollars to never see an ad. In this talk, we will go through the strategy and examples of how brands tell stories worth sharing, and move from the margins of experience to the center of the stream.

Michael Leis

Chief Content Strategy Officer, Digitas Health

2:30 pm

How to Understand Consumers in 200 Countries

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

Pamela Mittoo,  Manager, Technical Consumer Research, The Coca-Cola Company

113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.

High level executive from Coca Cola will join Razi Imam and Anupam Singh to share how Coca Cola is using this methodology to innovate for the future and deal with the changing landscape of beverages.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Pamela Mittoo

Manager, Technical Consumer Research, The Coca-Cola Company

3:00 pm

Networking Break

3:15 pm

Partnering with GSK to Predict Flu Outbreaks Based on Social Data (and more)

Will Sandwick, Chief Data Officer, WundermanThompson New York

New data and technology can help us forecast very accurately outbreaks such as Flu and Influenza. Find out how the WundermanThompson Data Science team analyzed multiple data sources and built deep learning models to calculate a flu score, connect to a media plan and ultimately raise GSK Theraflu brand awareness and increase sales.

Will Sandwick

Chief Data Officer, Wunderman Thompson New York

3:45

Driving Client Strategies Using Integrated Insights

Bradley Engle, Senior Digital Director, Purple Strategies

Chris Durlak, Managing Director, Purple Strategies

Bradley Engle

Senior Digital Director, Purple Strategies

Chris Durlak

Managing Director, Purple Strategies

4:15 pm

Building a Framework for Social Success

Mallory O’Brien, Associate Manager, Social Listening & Engagement, Colgate-Palmolive

Kiley Robbins, Manager, Global Analytics, Advertising & Digital Products, Relevant Sports

Hillary Saviello, Digital and Social Media Manager, Rockefeller Foundation

Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Mallory O'Brien

Associate Manager, Social Listening & Engagement, Colgate-Palmolive

Kiley Robbins

Manager, Global Analytics, Advertising & Digital Products, Relevant Sports

Hillary Saviello

Digital and Social Media Manager, Rockefeller Foundation

4:45 pm

Closing Remarks - Day 1

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

5:00 pm

Cocktails and Networking

8:00 am

Breakfast and Registration

9:00 am - 9:45 am

Track 1

Social listening Wild West: How to Lay the Groundwork for a Social Measurement Program

Ryan Baker, Social Care Manager, Nutrisystem

Ryan Baker

Social Care Manager, Nutrisystem

Track 2

Leverage Data and Technology in ways that Build and Sustain Customer Loyalty

Chris Malone, Former Fortune 500 CMO, award-winning author, and thought-leader

Chris Malone

Former Fortune 500 CMO, award-winning author, and thought-leader

Track 3

NetBase Continuing Our Next Generation Artificial Intelligence Innovation

Karin Golde, VP of Artificial Intelligence, NetBase

NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.

Karin Golde

VP of Artificial Intelligence, NetBase

9:45 am - 10:30 am

Track 1

Developing Content Strategy: How Research Informs Digital Identity, Content, and Sequencing

Lindsey Sumichrast, Content Strategist, Digitas Health

Megan Roberts, Community Strategist, Digitas Health

Social research is more than tracking brand mentions. When you use these techniques to understand the content people use to make decisions, what results is far more impactful than another brand jacking or cat video. We’ll show you how teams use NetBase to understand how people are using content to strengthen their own relationships, drive specific behaviors, and chain those behaviors to generate exponential business results.

Lindsey Sumichrast

Content Strategist, Digitas Health

Megan Roberts

Community Strategist, Digitas Health

Track 2

Join 113 Industries in a Round Table Session - "How to Expand Your Social Listening to Support M&A, Sales Channel, Digital Engagement, and Innovation Strategies."

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

In this roundtable, 113 Industries will discuss how to overcome barriers of adoption by your organization. This will be a special session that will discuss the nuts and bolts of strategic integrations of social listening across major growth initiative of your company. Best practices, and pitfalls to avoid.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Track 3

NetBase Customer Success and Your Journey to Social Media Maturity

Cassie Tisdell, VP of Customer Success, NetBase

NetBase strives to continue to deliver exceptional customer support that turns customers into passionate advocates. Come learn how we do engage and measure our success with you.

Cassie Tisdell

VP of Customer Success, NetBase

10:30 am

Break

10:45 am - 11:30 am

Track 1

The Future of Mobile Creative for Advertising

Lance Muranaga, Partner, VP Strategy, Abacus Agency

 

In this presentation, Lance will discuss the future of mobile creative and how to use design thinking to make ads faster, better, scalable and more testable.

Instagram Stories Masterclass:

Consumers are in the midst of shifting to the Stories format, but businesses are lagging behind.This presents a huge opportunity to reach your customers where they are increasingly spending their time. In this talk, Lance will discuss the key tactics to building an effective stories strategy for your business, and the secrets to designing winning creative in the new format.

Lance Muranaga

Partner, VP Strategy, Abacus Agency

Track 2

Social Listening in all Phases of a Client Partnership

Crystal Capello-Colon, Director of Social Strategy, Fullscreen

Sara Grimaldi, Senior Director, Measurement & Insights, Fullscreen

Join Fullscreen as we share how we’ve used social listening through all phases of client work - uncovering culture and audience insights for a pitch, monitoring KPIs mid-flight and highlighting partnership success at the wrap of the campaign.

Crystal Capello-Colon

Senior Director, Social Strategy, Fullscreen

Sara Grimaldi

Senior Director, Measurement & Insights, Fullscreen

Track 3

AI Studio Theme Discovery – Early Adopter Customer Participants

AI Studio Theme Discovery delivers instant discovery of themes to surface meaningful insights in seconds saving time by producing real time insights with no manual training needed. Come learn from early adopter customers on how they have used AI Studio as part of the early adopter program and their plans for the future.

11:30 am - 12:15 pm

Track 1

Winning New Business with Social Insights

Andrew Brown, VP, Insights, H&L Partners

Traditionally, advertising agencies and market researchers would conduct expensive, timely, and labor-intensive surveys to find out who customers are and what they want. Today, we have access to so much more data that allows companies to be nimbler and have a more direct line to customer insights. In this presentation, we explore how social media insights can enhance your brand strategies and increase your chances of winning new business.

Andrew Brown

VP, Insights, H&L Partners

Track 2

Taking Influencer Marketing to the Next Level with Social Listening

Katie Price Ross, Associate Director, Word of Mouth Marketing, Empower

With influencer marketing spend increasing to over $10 billion in 2020, it’s imperative to understand how to use the tools at your disposal to aid in discovering influencers, tracking their work and proving their impact on brand health. In this session, we’ll discuss Empower’s approach to influencer marketing and how to utilize NetBase at every step of the influencer process.

Katie Price Ross

Associate Director, Word of Mouth Marketing, Empower

Track 3

NetBase Continuing Our Next Generation Artificial Intelligence Innovation

Karin Golde, VP of Artificial Intelligence, NetBase

NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.

Karin Golde

VP of Artificial Intelligence, NetBase

12:15

Lunch

NetBase Training Sessions 1:30 pm - 5:00 pm
Analyst Track
(Suggested Attendees = new NetBase users only) - Delivers deep technical understanding of the NetBase solutions including everything from best practices around structuring Topics to starting to deliver value via Analysis and Dashboards. Each session will build upon the next, so that by the end, you will be fully immersed in all of the core functions of NetBase.

Manager Track
(Suggested Attendees = all conference attendees) - Focused on use case execution, goes beyond the nuts-and-bolts of NetBase system functionality to showcase key use cases relevant to numerous social and marketing functions.

Master Track
(Suggested Attendees = advanced NetBase users) – Showcases all the ways audiences and key market segments shape the social conversation and demonstrates functional ways to hunt down audience insights, while also emphasizing critical strategies that users should consider when teeing up segmentation approaches.

1:30 pm - 2:30 pm

Analyst Track

Introduction to NetBase – How to Build Topics and Themes, and Understanding Key Terminology

ANALYST
TRAINING

Manager Track

Solidifying a Brand Approach – Extend Your Brand Health Strategy by Drawing Parallels Across Competitors and your Industry

MANAGER
TRAINING

Masters Track

White Space Ideation – Uncover How Audiences are Shaping your Category

MASTER
TRAINING

2:30

Break

2:45 pm - 3:45 pm

Analyst Track

High Impact Analysis – Focused on High-Value Analysis Functions, Including Crosstabs and Critical Filters

ANALYST
TRAINING

Manager Track

Getting your Message Out – Improving Issues Management by Tracking Loud Voices and Key Influencers

MANAGER
TRAINING

Master Track

What’s Trending – In-Category Insights are Great, but Find Out What Else Trends with your Key Segments

MASTER
TRAINING

3:45

Break

4:00 pm - 5:00 pm

Analyst Track

Measurement & Reporting – Building Clean Dashboards for Stakeholders, with a Sub-Focus on Alerts

ANALYST
TRAINING

Manager Track

Step into the Mind of your Consumer – Understand the Full Picture of the Customer Lifecycle

MANAGER
TRAINING

Master Track

Audience Easy Button – Leveraging NetBase AI Studio to do more with Audience Analysis

MASTER
TRAINING

Speakers

Come back often as we announce additional conference speaker details

Mike Baglietto
Mike Baglietto Senior Director of Product Marketing, NetBase
Ryan Baker
Ryan Baker Social Care Manager, Nutrisystem
Andrew Brown
Andrew Brown VP, Insights, H&L Partners
Crystal Capello-Colon
Crystal Capello-Colon Senior Director, Social Strategy, Fullscreen
Peter Caswell
Peter Caswell Chairman & CEO, NetBase
Chris Durlak
Chris Durlak Managing Director, Purple Strategies
Bradley Engle
Bradley Engle Senior Digital Director, Purple Strategies
Karin Golde
Karin Golde VP of Artificial Intelligence, NetBase
Sara Grimaldi
Sara Grimaldi Senior Director, Measurement & Insights, Fullscreen
Razi Imam
Razi Imam Founder, CEO, 113 Industries
Adam Khan
Adam Khan Vice President, Social Listening and Intelligence, Wells Fargo
Paige Leidig
Paige Leidig CMO, NetBase
Michael Leis
Michael Leis Chief Content Strategy Officer, Digitas Health
Robyn Lindars
Robyn Lindars Global Product Marketing Manager, NetBase
Laura Macdonald
Laura Macdonald Head of Consumer - North America, Hotwire Global
Chris Malone
Chris Malone Former Fortune 500 CMO, award-winning author, and thought-leader
Pamela Mittoo
Pamela Mittoo Manager, Technical Consumer Research, Coca-Cola North America
Lance Muranaga
Lance Muranaga Partner, VP Strategy, Abacus Agency
Mallory O’Brien
Mallory O’Brien Associate Manager, Social Listening & Engagement, Colgate-Palmolive
Hetal Patel
Hetal Patel EVP, SmartAudio Insights and Analytics, iHeartMedia
Ryan Rasmussen
Ryan Rasmussen Vice President, Social Listening and Intelligence, Wells Fargo
Kiley Robbins
Kiley Robbins Manager, Global Analytics, Advertising & Digital Products, Relevant Sports
Megan Roberts
Megan Roberts Community Strategist, Digitas Health
Katie Price Ross
Katie Price Ross Associate Director, Word of Mouth Marketing, Empower
Will Sandwick
Will Sandwick Chief Data Officer, WundermanThompson New York
Hillary Saviello
Hillary Saviello Digital and Social Media Manager, Rockefeller Foundation
Anupam Singh
Anupam Singh Founder, President, 113 Industries
Lindsey Sumichrast
Lindsey Sumichrast Content Strategist, Digitas Health
Shelina Taki
Shelina Taki Director, Strategic Intelligence, Third Ear
Cassie Tisdell
Cassie Tisdell VP of Customer Success, NetBase

Tickets

Secure your spot at this must-attend social analytics event!

November 12-13

All-Access Conference Pass

$299

/ per ticket

Venue: Convene Conference Center

The Convene Conference Center, located two blocks from Grand Central, is a modern, collaborative space with expansive views of Manhattan and tons of natural light – a great place to learn and network with your peers.

MAP

730 3rd Ave
New York, NY
10017

Still Not Convinced?

If you’re convinced, but your boss isn’t, we’ve written a ‘justify your trip’ email. Use it to help them understand the benefits of NetBase LIVE.