NEW YORK | NOVEMBER 12-13
Agenda
8:00 am
Registration
9:00 am
Welcome and Introduction
Paige Leidig, CMO, NetBase
Paige Leidig
CMO, NetBase
9:15 am
The HUMAN Brand: Building Customer Loyalty in the Digital Age
Chris Malone, Former Fortune 500 CMO, award-winning author, and thought-leader
As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to leverage data and technology in ways that build and sustain client and customer loyalty in the Digital Age.
Key Takeaways will include:
- The universal human perception process that drives loyalty with clients, customers and colleagues.
- Real world examples of how data and technology have brought about a Relationship Renaissance
- Three imperatives for building Client & Customer Loyalty in the Digital Age.
Chris Malone
Former Fortune 500 CMO, award-winning author, and thought-leader
10:00 am
Next Generation Artificial Intelligence is Here – You’ll Want to See This!
Peter Caswell, Chairman & CEO, NetBase
NetBase has once again innovated its artificial intelligence technology. This revolutionary leap in capabilities ensures that the NetBase best-in-class platform continues to deliver the industry’s most accurate insights with the ability to fine tune to your unique categories and use cases. See how it works, why it is marketleading, and where we are headed. Don’t miss it.
Peter Caswell
Chairman & CEO, NetBase
10:45 am
Networking Break
11:00 am
The Power of Artificial Intelligence: Social Media Analytics, the 2.0 version
Hetal Patel, EVP, SmartAudio Insights and Analytics, iHeartMedia
Innovations in AI are dramatically improving the accuracy, context and meaningfulness of social insights. Hear real-life examples of how iHeartMedia applies AI in scenarios such as better targeting and contextualizing content, image analysis and brand attribution, and reducing fraud and bot-related behaviors. Learn how they combine human curation with AI for the best of both worlds.
Hetal Patel
Hetal Patel, EVP, SmartAudio Insights and Analytics, iHeartMedia Program Director, iHeartMedia
11:30 am
Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Christa Conte, SVP & Head of Digital Commerce, NA, Hotwire Global
Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
Christa Conte
SVP & Head of Digital Commerce, NA, Hotwire Global
12:00 pm
Lunch
1:00 pm
Growing A Social Listening Center Of Excellence: Defining Effective Enterprise Social Media Listening, Before Others Define it for You
Adam Khan, Vice President, Social Listening and Intelligence, Wells Fargo
Ryan Rasmussen, Vice President, Social Listening and Intelligence, Wells Fargo
Adam Khan
Vice President, Social Listening and Intelligence, Wells Fargo
Ryan Rasmussen
Vice President, Social Listening and Intelligence, Wells Fargo
1:30 pm
Soccer in America: Capitalizing on Trends and Engaging New Markets
Shelina Taki, Director, Strategic Intelligence, Third Ear
Soccer in North America is at a tipping point. The combination of the wildly successful US Women’s team coupled with the persistent expansion of MLS is bringing the sport into the American mainstream, while soccer’s inherently diverse and truly global landscape is creating a unique fanbase within the context of American sports. There is an opportunity for savvy, forward-thinking brands to capitalize on the growing interest in this sport as the 2026 World Cup in North America approaches.
Shelina Taki
Director, Strategic, Intelligence, Third Ear
2:00 pm
Story, Behavior, Action! A Roadmap to Meaningful Content
Michael Leis, Chief Content Strategy Officer, Digitas Health
Michael Leis
Chief Content Strategy Officer, Digitas Health
2:30 pm
How to Understand Consumers in 200 Countries
Anupam Singh, Founder, President, 113 Industries
Razi Imam, Founder, CEO, 113 Industries
Pamela Mittoo, Manager, Technical Consumer Research, The Coca-Cola Company
113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.
High level executive from Coca Cola will join Razi Imam and Anupam Singh to share how Coca Cola is using this methodology to innovate for the future and deal with the changing landscape of beverages.
Anupam Singh
Founder, President, 113 Industries
Razi Imam
Founder, CEO,113 Industries
Pamela Mittoo
Manager, Technical Consumer Research, The Coca-Cola Company
3:00 pm
Networking Break
3:15 pm
Partnering with GSK to Predict Flu Outbreaks Based on Social Data (and more)
Will Sandwick, Chief Data Officer, WundermanThompson New York
New data and technology can help us forecast very accurately outbreaks such as Flu and Influenza. Find out how the WundermanThompson Data Science team analyzed multiple data sources and built deep learning models to calculate a flu score, connect to a media plan and ultimately raise GSK Theraflu brand awareness and increase sales.
Will Sandwick
Chief Data Officer, Wunderman Thompson New York
3:45
Driving Client Strategies Using Integrated Insights
Bradley Engle, Senior Digital Director, Purple Strategies
Chris Durlak, Managing Director, Purple Strategies
You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.
Bradley Engle
Senior Digital Director, Purple Strategies
Chris Durlak
Managing Director, Purple Strategies
4:15 pm
Socializing Social: Best Practices for Empowering Your Organization with Social Insights
Mallory O’Brien, Associate Manager, Social Listening & Engagement, Colgate-Palmolive
Kiley Robbins, Manager, Global Analytics, Advertising & Digital Products, Relevant Sports
Hillary Saviello, Digital and Social Media Manager, The Rockefeller Foundation
While most companies have a social presence these days, most social teams are still a party of one, yet responsible for sharing insights that empower and impact the entire organization. Learn best practices spanning different industries including CPG, Sports Marketing and Non Profit, in a panel discussion with Colgate, Relevant Sports and The Rockefeller Institute on how they report and share social insights across the organization and empowering other departments to be more data driven.
Mallory O'Brien
Associate Manager, Social Listening & Engagement, Colgate-Palmolive
Kiley Robbins
Manager, Global Analytics, Advertising & Digital Products, Relevant Sports
Hillary Saviello
Digital and Social Media Manager, Rockefeller Foundation
4:45 pm
Closing Remarks
Paige Leidig, CMO, NetBase
Paige Leidig
CMO, NetBase
5:00 pm
Cocktails and Networking
8:00 am
Breakfast and Registration
9:00 am - 9:45 am
Track 1
Social listening Wild West: How to Lay the Groundwork for a Social Measurement Program
Ryan Baker, Social Care Manager, Nutrisystem
Big success starts with small wins. Hear how Nutrisystem integrates social listening across its lifestyle brands to drive strategic decisions across the organization, from content and messaging to customer engagement and care.
Ryan Baker
Social Care Manager, Nutrisystem
Track 2
Leverage Data and Technology in ways that Build and Sustain Customer Loyalty
Location: Flatiron Hub (18th Floor)
Chris Malone, Author and Keynote Speaker
Chris Malone
Author and Keynote Speaker
Track 3
NetBase Continuing Our Next Generation Artificial Intelligence Innovation
Karin Golde, VP of Artificial Intelligence, NetBase
NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.
Karin Golde
VP of Artificial Intelligence, NetBase
9:45 am - 10:30 am
Track 1
Developing Content Strategy: How Research Informs Digital Identity, Content, and Sequencing
Lindsey Sumichrast, Content Strategist, Digitas Health
Megan Roberts, Community Strategist, Digitas Health
Social research is more than tracking brand mentions. When you use these techniques to understand the content people use to make decisions, what results is far more impactful than another brand jacking or cat video. We’ll show you how teams use NetBase to understand how people are using content to strengthen their own relationships, drive specific behaviors, and chain those behaviors to generate exponential business results.
Lindsey Sumichrast
Content Strategist, Digitas Health
Megan Roberts
Community Strategist, Digitas Health
Track 2
A How-to guide in using NetBase to Predict Trends and Changing Consumer Behavior
Razi Imam, Founder, CEO, 113 Industries
Jenna Monocello Kerr, Director of Strategy, 113 Industries
Join Razi and Jenna for a detailed look at using NetBase to predict consumer trends. They will share how 113 Industries has used NetBase over the past 5 years in the Vitamins and Supplements category and how the category has changed and where it is now heading. They will show how and what aspects of NetBase are directly applicable for such a study. This session is an interactive workshop and attendees will be able to dive into the mechanics of how such predictive models are developed.
Razi Imam
Founder, CEO,113 Industries
Jenna Monocello Kerr
Director of Strategy, 113 Industries
Track 3
NetBase Customer Success and Your Journey to Social Media Maturity
Cassie Tisdell, VP of Customer Success, NetBase
NetBase strives to continue to deliver exceptional customer support that turns customers into passionate advocates. Come learn how we do engage and measure our success with you.
Cassie Tisdell
VP of Customer Success, NetBase
10:30 am
Break
10:45 am - 11:30 am
Track 1
The Future of Mobile Creative for Advertising
Lance Muranaga, Partner, VP Strategy, Abacus Agency
In this presentation, Lance will discuss the future of mobile creative and how to use design thinking to make ads faster, better, scalable and more testable.
Instagram Stories Masterclass:
Consumers are in the midst of shifting to the Stories format, but businesses are lagging behind.This presents a huge opportunity to reach your customers where they are increasingly spending their time. In this talk, Lance will discuss the key tactics to building an effective stories strategy for your business, and the secrets to designing winning creative in the new format.
Lance Muranaga
Partner, VP Strategy, Abacus Agency
Track 2
Social Listening in all Phases of a Client Partnership
Crystal Capello-Colon, Director of Social Strategy, Fullscreen
Sara Grimaldi, Senior Director, Measurement & Insights, Fullscreen
Join Fullscreen as we share how we’ve used social listening through all phases of client work - uncovering culture and audience insights for a pitch, monitoring KPIs mid-flight and highlighting partnership success at the wrap of the campaign.
Crystal Capello-Colon
Senior Director, Social Strategy, Fullscreen
Sara Grimaldi
Senior Director, Measurement & Insights, Fullscreen
Track 3
AI Studio Theme Discovery – Early Adopter Customer Participants
11:30 am - 12:15 pm
Track 1
Winning New Business with Social Insights
Andrew Brown, VP, Insights, H&L Partners
Traditionally, advertising agencies and market researchers would conduct expensive, timely, and labor-intensive surveys to find out who customers are and what they want. Today, we have access to so much more data that allows companies to be nimbler and have a more direct line to customer insights. In this presentation, we explore how social media insights can enhance your brand strategies and increase your chances of winning new business.
Andrew Brown
VP, Insights, H&L Partners
Track 2
Taking Influencer Marketing to the Next Level with Social Listening
Katie Price Ross, Associate Director, Word of Mouth Marketing, Empower
With influencer marketing spend increasing to over $10 billion in 2020, it’s imperative to understand how to use the tools at your disposal to aid in discovering influencers, tracking their work and proving their impact on brand health. In this session, we’ll discuss Empower’s approach to influencer marketing and how to utilize NetBase at every step of the influencer process.
Katie Price Ross
Associate Director, Word of Mouth Marketing, Empower
Track 3
NetBase Continuing Our Next Generation Artificial Intelligence Innovation
Karin Golde, VP of Artificial Intelligence, NetBase
NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.
Karin Golde
VP of Artificial Intelligence, NetBase
12:15
Lunch
(Suggested Attendees = new NetBase users only) - Delivers deep technical understanding of the NetBase solutions including everything from best practices around structuring Topics to starting to deliver value via Analysis and Dashboards. Each session will build upon the next, so that by the end, you will be fully immersed in all of the core functions of NetBase.
Manager Track
(Suggested Attendees = all conference attendees) - Focused on use case execution, goes beyond the nuts-and-bolts of NetBase system functionality to showcase key use cases relevant to numerous social and marketing functions.
Master Track
(Suggested Attendees = advanced NetBase users) – Showcases all the ways audiences and key market segments shape the social conversation and demonstrates functional ways to hunt down audience insights, while also emphasizing critical strategies that users should consider when teeing up segmentation approaches.
1:30 pm - 2:30 pm
Analyst Track
Introduction to NetBase – How to Build Topics and Themes, and Understanding Key Terminology
ANALYST
TRAINING
Manager Track
Solidifying a Brand Approach – Extend Your Brand Health Strategy by Drawing Parallels Across Competitors and your Industry
MANAGER
TRAINING
Masters Track
White Space Ideation – Uncover How Audiences are Shaping your Category
MASTER
TRAINING
2:30
Break
Analyst Track
High Impact Analysis – Focused on High-Value Analysis Functions, Including Crosstabs and Critical Filters
ANALYST
TRAINING
Manager Track
Getting your Message Out – Improving Issues Management by Tracking Loud Voices and Key Influencers
MANAGER
TRAINING
Master Track
What’s Trending – In-Category Insights are Great, but Find Out What Else Trends with your Key Segments
MASTER
TRAINING
3:45
Break
Analyst Track
Measurement & Reporting – Building Clean Dashboards for Stakeholders, with a Sub-Focus on Alerts
ANALYST
TRAINING
Manager Track
Step into the Mind of your Consumer – Understand the Full Picture of the Customer Lifecycle
MANAGER
TRAINING
Master Track
Audience Easy Button – Leveraging NetBase AI Studio to do more with Audience Analysis
MASTER
TRAINING
Speakers
Come back often as we announce additional conference speaker details
Tickets
Secure your spot at this must-attend social analytics event!
November 12-13
All-Access Conference Pass
$299
/ per ticket
Venue: Convene Conference Center
The Convene Conference Center, located two blocks from Grand Central, is a modern, collaborative space with expansive views of Manhattan and tons of natural light – a great place to learn and network with your peers.
730 3rd Ave
New York, NY
10017
Still Not Convinced?
If you’re convinced, but your boss isn’t, we’ve written a ‘justify your trip’ email. Use it to help them understand the benefits of NetBase LIVE.
Lexington Hotel
(Autograph Collection)
Elegant Marriott-owned hotel located steps away from the Convene Conference Center
Walking distance: 0.2 miles
EVEN Hotel Midtown
An IDG concept hotel designed to serve the travelers’ holistic wellness needs
Walking distance: 0.1 miles
The Roosevelt Hotel
Classic NYC hotel, affordably priced
Walking distance: 0.3 miles
Grand Hyatt NY
Conveniently adjacent to Grand Central Station
Walking distance: 0.3 miles
The Maxwell New York
Distinctive, boutique hotel, recently-renovated and owned by Marriott
Walking distance: 0.1 miles
Millenium Hilton on UN Plaza
High-rise hotel near United Nations and Grand Central Station
Walking distance: 0.7 miles