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LOS ANGELES | OCTOBER 22–23

SHOWCASE BAR

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Carlos Gil
Keynote Speaker

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORK WITH
YOUR PEERS

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell
NetBase CEO

PRODUCT TRAINING

Introductory and Master Class Tracks

8:00 am

Registration

9:00 am

Welcome and Introduction

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

9:15 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Carlos Gil, Author, Consultant, Keynote Speaker, Media Personality

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. The critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

Carlos Gil

Author, Consultant, Keynote Speaker, Media Personality

10:00 am

Next Generation Artificial Intelligence is Here

Peter Caswell, Chairman & CEO, NetBase

Peter Caswell

Chairman & CEO, NetBase

10:45 am

Networking Break

11:00 am

Events that POP! Using Insights to Guide, Inform and Measure Event Content Social Strategy

Michelle Lin, Digital Program Director, iHeartMedia

iHeartMedia Los Angeles puts on some of the most recognizable and talked about pop culture events. It’s a huge opportunity to engage with our listeners, attract and grow our audience, and generate excitement around our brands, as well as our in-house influencers. Find out how social analytics can help inform your strategy to make your events generate buzz in the social space.

Michelle Lin

Digital Program Director, iHeartMedia

11:30 am

Abandoning Vanity Metrics for Social Media Measurements with Real Business Value

Brian Mossop, Senior Vice President | Insights & Analytics Lead, FleishmanHillard

Campaign performance doesn’t always have to be about showcasing the largest numbers. In this session, Brian Mossop, Senior Vice President and Insights & Analytics Lead at FleishmanHillard, will show you four concrete ways to ditch vanity metric in favor of more reliable, informative, and impactful measurements that will help drive strategic value to your organization.

Brian Mossop

Senior Vice President | Insights & Analytics Lead, FleishmanHillard

12:00 pm

Lunch

1:00 pm

How to Understand Consumers in 200 Countries

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

Pamela Mittoo,  Manager, Technical Consumer Research, The Coca-Cola Company

Coca-Cola and 113 Industries will share the challenges of understanding consumer preferences, like and dislikes across 200 countries and why social listening is key to understanding consumers. The challenges of innovating a product across multiple cultures, nationalities, rituals and customs. How do you understand the consumers needs and build products that are instantly adopted? Learn from Pamela Mittoo Manager, Technical Consumer Research of Coca-Cola, and Anupam Singh, President and Co-Founder of 113 Industries how next generations of products will be innovated.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Pamela Mittoo

Manager, Technical Consumer Research, The Coca-Cola Company

1:30 pm

Soccer in America: Capitalizing on Trends and Engaging New Markets

Shelina Taki, Director, Strategic Intelligence, Third Ear

Soccer in North America is at a tipping point. The combination of the wildly successful US Women’s team coupled with the persistent expansion of MLS is bringing the sport into the American mainstream, while soccer’s inherently diverse and truly global landscape is creating a unique fanbase within the context of American sports. There is an opportunity for savvy, forward-thinking brands to capitalize on the growing interest in this sport as the 2026 World Cup in North America approaches.

Shelina Taki

Director, Strategic Intelligence, Third Ear

2:00 pm

How Warner Brothers Uses NetBase Audiences to Expand Addressable Market for Movie Titles

Chris Chen, Director, Global Audience Insights | Data Intelligence

As a global leader in entertainment, Warner Bros. makes some of the most celebrated and iconic films of all time. Learn how the Audience Insights team identifies key audiences, measures their engagement with our movie titles, and tracks this engagement in order to maximize a film’s impact on opening weekend.

Chris Chen

Director, Global Audience Insights | Data Intelligence

2:30 pm

Story, Behavior, Action! A Roadmap to Meaningful Content

Michael Leis, Chief Content Strategy Officer, Digitas Health

The people most important to brand growth aren’t just blocking and skipping ads, they’re paying hundreds of millions of dollars to never see an ad. In this talk, we will go through the strategy and examples of how brands tell stories worth sharing, and move from the margins of experience to the center of the stream.

Michael Leis

Chief Content Strategy Officer, Digitas Health

3:00 pm

Networking Break

3:15 pm

State of the [NetBase] Business at Western Union

Evan Escobedo, Global Lead – Social Listening, Analytics and Insight, Western Union

From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand.

Evan Escobedo

Global Lead - Social Listening, Analytics and Insight, Western Union

3:45 pm

Crisis Alert: Managing Your Brand in an Unpredictable World

Nichole Mullen, Senior Director of Strategy, Hotwire Global

Imagine your organization on the front page of the New York Times, trending on Twitter, and being the talk of the nightly news… all for the wrong reasons. We see this every day with major brands involved in #MeToo lawsuits, cybersecurity breaches, gender and racial discrimination complaints… the list goes on.

Hotwire Global surveyed marketers, business decision makers, and consumers around the globe to understand how these issues are impacting brands and purchasing decisions. The consensus? These situations are unavoidable and marketers are not prepared.

 

Sahana Jayaraman

EVP, Head of Brand Strategy & Marketing, Hotwire Global

4:15 pm

Attention Grabbing Insights Your Executives Can’t Ignore

Kevin Hack, Strategic and Brand Insights, ESPN

Rebecca McKeown, Social Media Analyst, Delaware North

Inga Starrett, Analytics Lead, Big Valley Marketing

The right data to the right stakeholders can have a significant impact on your marketing strategy and return on investment. Hear how 3 senior strategists use social insights to grab the attention of key executives and drive strategic decision making within the boardroom.

Kevin Hack

Strategic and Brand Insights, ESPN

Rebecca McKeown

Social Media Analyst, Delaware North

Inga Starrett

Analytics Lead, Big Valley Marketing

4:45 pm

Closing Remarks - Day 1

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

5:00 pm

Cocktails and Networking

8:00 am

Breakfast and Registration

9:00 am - 9:45 am

Track 1

Gaming KPIs: What Matters, What Doesn’t, and What to Do about It.

Casey Adams, Associate Manager, Warner Bros. Interactive

There are lots of different ways to slice the data surrounding social analytics. A number of tools like NetBase are very useful cogs in the overall machine, but trying to make sense how each fits is very difficult. Through centralizing, validating, and reporting, we can identify those KPIs that matter, and after that, take the next steps to being more analytical or possibly predictive in your field.

Casey Adams

Associate Manager, Warner Bros. Interactive

Track 2

Join 113 Industries in a Round Table Session - "How to Expand Your Social Listening to Support M&A, Sales Channel, Digital Engagement, and Innovation Strategies."

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

In this roundtable, 113 Industries will discuss how to overcome barriers of adoption by your organization. This will be a special session that will discuss the nuts and bolts of strategic integrations of social listening across major growth initiative of your company. Best practices, and pitfalls to avoid.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Track 3

NetBase Continuing Our Next Generation Artificial Intelligence Innovation

Karin Golde, VP of Artificial Intelligence, NetBase

NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.

Karin Golde

VP of Artificial Intelligence, NetBase

9:45 am - 10:30 am

Track 1

Understanding Your Customers with Audience 3D: The Process Uncovered

Barika Croom, Co-Founder, CMO, B3
Myra Francois Bell, Co-Founder, COO, B3

Utilizing NetBase's Audience 3D analysis we'll walk you through our  process of developing and analyzing audiences that can inform any stage of the customer lifecycle. Uncovering critical audience insights can then help you take precise actions around your social/marketing strategy, content creation, messaging, and advertising.

Barika Croom

Co-Founder, CMO, B3

Myra Francois Bell

Co-Founder, COO, B3

Track 2

Knowing When to Invest: Using Social Intelligence to Determine When to Pursue Large Campaigns and Partnerships

Aris Tagle, Group Director, Digital & Social Media Analytics, Team One

How do you know the right time to make a big splash, such as investing in a Super Bowl ad? Should you pursue a campaign opportunity with a high profile partner than can bring a lot of attention, but also some risk? Hear how Team One leveraged NetBase to help its clients at Lexus evaluate campaign opportunities, and provide insights for future marketing strategies.

Aris Tagle

Group Director, Digital & Social Media Analytics, Team One

Track 3

NetBase Customer Success and Your Journey to Social Media Maturity

Cassie Tisdell, VP of Customer Success, NetBase

NetBase strives to continue to deliver exceptional customer support that turns customers into passionate advocates. Come learn how we do engage and measure our success with you.

Cassie Tisdell

VP of Customer Success, NetBase

10:30 am

Break

10:45 am - 11:30 am

Track 1

Social Listening in all Phases of a Client Partnership

Ashton Schmidt, Strategist, Fullscreen

Amelia Rance, Director, Measurements and Insights, Fullscreen

Join Fullscreen as we share how we’ve used social listening through all phases of client work - uncovering culture and audience insights for a pitch, monitoring KPIs mid-flight and highlighting partnership success at the wrap of the campaign.

Ashton Schmidt

Strategist

Amelia Rance

Director, Measurement & Insights

Track 2

A Spanish Lesson: Publishing Hispanic Acculturated Content on Total Market Social Media Accounts

Ginger Conrad, Brand Manager, Boost Mobile (Sprint)

 

The Boost Mobile Brand + Social teams set out to evaluate the popularity (Engagement and Sentiment) of Hispanic acculturated content published on our Total Market social accounts with the end goal of attracting our Hispanic consumer base with relevant content that portrays a “Right Brand for Me” allure. The question also entailed seeing what language in the captions resonates the most with our Total Market audience: ENG vs. SPA vs. Spanglish.

Ginger Conrad

Brand Manager, Boost Mobile (Sprint)

Track 3

AI Studio Theme Discovery – Early Adopter Customer Participants

AI Studio Theme Discovery delivers instant discovery of themes to surface meaningful insights in seconds saving time by producing real time insights with no manual training needed. Come learn from early adopter customers on how they have used AI Studio as part of the early adopter program and their plans for the future.

11:30 am - 12:15 pm

Track 1

Consumer Engagement Best Practices - Put 'Social' Back into Social Media

Carlos Gil, Author, Consultant, Keynote Speaker, Media Personality

Carlos Gil

Author, Consultant, Keynote Speaker, Media Personality

Track 2

Driving Client Strategies Using Integrated Insights

Nicki Zink, Digital Intelligence and Insights Analyst, Purple Strategies

You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Nicki Zink

Digital Intelligence and Insights Analyst, Purple Strategies

Track 3

NetBase Continuing Our Next Generation Artificial Intelligence Innovation

Karin Golde, VP of Artificial Intelligence, NetBase

NetBase continues to rapidly innovate its artificial intelligence technology with the launch of AI Studio, the first auto discovery insights solution in the social analytics market, enabling real-time discovery and the fastest time to insights for ideation and innovation. The AI Journey is just getting started for many, but for NetBase, it’s an intrinsic part of our company’s DNA. Come learn where we have come from and where we are going.

Karin Golde

VP of Artificial Intelligence, NetBase

12:15 pm

Lunch

NetBase Training Sessions 1:30 pm - 5:00 pm

Analyst Track
(Suggested Attendees = new NetBase users only) - Delivers deep technical understanding of the NetBase solutions including everything from best practices around structuring Topics to starting to deliver value via Analysis and Dashboards. Each session will build upon the next, so that by the end, you will be fully immersed in all of the core functions of NetBase.

Manager Track
(Suggested Attendees = all conference attendees) - Focused on use case execution, goes beyond the nuts-and-bolts of NetBase system functionality to showcase key use cases relevant to numerous social and marketing functions.

Master Track
(Suggested Attendees = advanced NetBase users) – Showcases all the ways audiences and key market segments shape the social conversation and demonstrates functional ways to hunt down audience insights, while also emphasizing critical strategies that users should consider when teeing up segmentation approaches.

1:30 pm - 2:30 pm

Analyst Track

Introduction to NetBase – How to Build Topics and Themes, and Understanding Key Terminology

ANALYST
TRAINING

Manager Track

Solidifying a Brand Approach – Extend Your Brand Health Strategy by Drawing Parallels Across Competitors and your Industry

MANAGER
TRAINING

Masters Track

White Space Ideation – Uncover How Audiences are Shaping your Category

MASTER
TRAINING

2:30

Break

2:45 pm - 3:45 pm

Analyst Track

High Impact Analysis – Focused on High-Value Analysis Functions, Including Crosstabs and Critical Filters

ANALYST
TRAINING

Manager Track

Getting your Message Out – Improving Issues Management by Tracking Loud Voices and Key Influencers

MANAGER
TRAINING

Master Track

What’s Trending – In-Category Insights are Great, but Find Out What Else Trends with your Key Segments

MASTER 
TRAINING

3:45

Break

4:00 pm - 5:00 pm

Analyst Track

Measurement & Reporting – Building Clean Dashboards for Stakeholders, with a Sub-Focus on Alerts

ANALYST
TRAINING

Manager Track

Step into the Mind of your Consumer – Understand the Full Picture of the Customer Lifecycle

MANAGER
TRAINING

Master Track

Audience Easy Button – Leveraging NetBase AI Studio to do more with Audience Analysis

MASTER
TRAINING

Speakers

Casey Adams
Casey Adams Associate Manager, Warner Bros. Interactive
Mike Baglietto
Mike Baglietto Senior Director of Product Marketing, NetBase
Myra Francois Bell
Myra Francois Bell Co-Founder, COO, B3
Peter Caswell
Peter Caswell Chairman & CEO, NetBase
Chris Chen
Chris Chen Director, Global Audience Insights | Data Intelligence
Ginger Conrad
Ginger Conrad Brand Manager, Boost Mobile (Sprint)
Barika Croom
Barika Croom Co-Founder, CMO, B3
Evan Escobedo
Evan Escobedo Social Listening, Analytics and Insight, Western Union
Carlos Gil
Carlos Gil Author, Consultant, Keynote Speaker, Media Personality
Karin Golde
Karin Golde VP of Artificial Intelligence, NetBase
Kevin Hack
Kevin Hack Strategic and Brand Insights, ESPN
Razi Imam
Razi Imam Founder, CEO, 113 Industries
Paige Leidig
Paige Leidig CMO, NetBase
Michael Leis
Michael Leis Chief Content Strategy Officer, Digitas Health
Michelle Lin
Michelle Lin Digital Program Director, iHeartMedia
Robyn Lindars
Robyn Lindars Global Product Marketing Manager, NetBase
Rebecca McKeown
Rebecca McKeown Social Media Analyst, Delaware North
Pamela Mittoo
Pamela Mittoo Manager, Technical Consumer Research, Coca-Cola North America
Brian Mossop
Brian Mossop SVP, Insights and Analytics Lead, FleishmanHillard
Nichole Mullen
Nichole Mullen Senior Director of Strategy, Hotwire Global
Amelia Rance
Amelia Rance Measurement & Insights, Fullscreen
Ashton Schmidt
Ashton Schmidt Strategist, Fullscreen
Anupam Singh
Anupam Singh Founder, President, 113 Industries
Inga Starrett
Inga Starrett Analytics Lead, Big Valley Marketing
Shelina Taki
Shelina Taki Director, Strategic Intelligence, Third Ear
Aris Tagle
Aris Tagle Group Director, Digital & Social Media Analytics, Team One
Cassie Tisdell
Cassie Tisdell VP of Customer Success, NetBase
Nicki Zink
Nicki Zink Digital Intelligence and Insights Analyst, Purple Strategies

Tickets

Secure your spot at this must-attend social analytics event!

October 22-23

All-Access Conference Pass

$299

/ per ticket

Venue: InterContinental Downtown

InterContinental Los Angeles Downtown is located in the Wilshire Grand building, standing 73 stories tall in the core of Downtown’s historic, entertainment, financial, arts, and sports districts. The hotel provides first-class hospitality that seamlessly intertwines with the fabric of the burgeoning Downtown area.

MAP

900 Wilshire Boulevard
Los Angeles, CA
90017

Still Not Convinced?

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