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LOS ANGELES | OCTOBER 22–23

SHOWCASE BAR

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Carlos Gil
Keynote Speaker

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORK WITH
YOUR PEERS

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell
NetBase CEO

PRODUCT TRAINING

Introductory and Master Class Tracks

8:00 am

Registration

9:00 am

Welcome and Introduction

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

9:15 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Carlos Gil, Author, Consultant, Keynote Speaker, Media Personality

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. The critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

Carlos Gil

Author, Consultant, Keynote Speaker, Media Personality

10:00 am

Next Generation Artificial Intelligence is Here

Peter Caswell, Chairman & CEO, NetBase

Peter Caswell

Chairman & CEO, NetBase

10:45 am

Networking Break

11:00 am

Events that POP! Using Insights to Guide, Inform and Measure Event Content Social Strategy

Michelle Lin, Digital Program Director, iHeartMedia

iHeartMedia Los Angeles puts on some of the most recognizable and talked about pop culture events. It’s a huge opportunity to engage with our listeners, attract and grow our audience, and generate excitement around our brands, as well as our in-house influencers. Find out how social analytics can help inform your strategy to make your events generate buzz in the social space.

Michelle Lin

Digital Program Director, iHeartMedia

11:30 am

Abandoning Vanity Metrics for Social Media Measurements with Real Business Value

Brian Mossop, Senior Vice President | Insights & Analytics Lead, FleishmanHillard

Campaign performance doesn’t always have to be about showcasing the largest numbers. In this session, Brian Mossop, Senior Vice President and Insights & Analytics Lead at FleishmanHillard, will show you four concrete ways to ditch vanity metric in favor of more reliable, informative, and impactful measurements that will help drive strategic value to your organization.

Brian Mossop

Senior Vice President | Insights & Analytics Lead, FleishmanHillard

12:00 pm

Lunch

1:00 pm

Learn How Companies are Using Social Listening for Their M&A, Sales Channel, Digital Engagement, and Innovation Strategies

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

Pamela Mittoo,  Manager, Technical Consumer Research, The Coca-Cola Company

113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.

High level executive from Coca Cola will join Razi Imam and Anupam Singh to share how Coca Cola is using this methodology to innovate for the future and deal with the changing landscape of beverages.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Pamela Mittoo

Manager, Technical Consumer Research, The Coca-Cola Company

1:30 pm

Soccer in America: Capitalizing on Trends and Engaging New Markets

Shelina Taki, Director, Strategic Intelligence, Third Ear

Shelina Taki

Director, Strategic Intelligence, Third Ear

2:00 pm

How Warner Brothers Uses NetBase Audiences to Expand Addressable Market for Movie Titles

Chris Chen, Director, Global Audience Insights | Data Intelligence

As a global leader in entertainment, Warner Bros. makes some of the most celebrated and iconic films of all time. Learn how the Audience Insights team identifies key audiences, measures their engagement with our movie titles, and tracks this engagement in order to maximize a film’s impact on opening weekend.

Chris Chen

Director, Global Audience Insights | Data Intelligence

2:30 pm

Story, Behavior, Action! A Roadmap to Meaningful Content

Michael Leis, Chief Content Strategy Officer, Digitas Health

Michael Leis

Chief Content Strategy Officer, Digitas Health

3:00 pm

Networking Break

3:15 pm

State of the [NetBase] Business at Western Union

Evan Escobedo, Global Lead – Social Listening, Analytics and Insight, Western Union

From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand.

Evan Escobedo

Global Lead - Social Listening, Analytics and Insight, Western Union

3:45 pm

Crisis Alert: Managing Your Brand in an Unpredictable World

Sahana Jayaraman, EVP, Head of Brand Strategy & Marketing, Hotwire Global

Imagine your organization on the front page of the New York Times, trending on Twitter, and being the talk of the nightly news… all for the wrong reasons. We see this every day with major brands involved in #MeToo lawsuits, cybersecurity breaches, gender and racial discrimination complaints… the list goes on.

Hotwire Global surveyed marketers, business decision makers, and consumers around the globe to understand how these issues are impacting brands and purchasing decisions. The consensus? These situations are unavoidable and marketers are not prepared.

 

Sahana Jayaraman

EVP, Head of Brand Strategy & Marketing, Hotwire Global

4:15 pm

Building a Framework for Social Success

Kevin Hack, Strategic and Brand Insights, ESPN

Rebecca McKeown, Social Media Analyst, Delaware North

Inga Starrett, Analytics Lead, Big Valley Marketing

Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Kevin Hack

Strategic and Brand Insights, ESPN

Rebecca McKeown

Social Media Analyst, Delaware North

Inga Starrett

Analytics Lead, Big Valley Marketing

4:45 pm

Closing Remarks - Day 1

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

5:00 pm

Cocktails and Networking

8:00 am

Breakfast and Registration

9:00 am - 9:45 am

Track 1

Gaming KPIs: What Matters, What Doesn’t, and What to Do about It.

Casey Adams, Associate Manager, Warner Bros. Interactive

Casey Adams

Associate Manager, Warner Bros. Interactive

Track 2

Consumer Engagement Best Practices - Put 'Social' Back into Social Media

Carlos Gil, Author, Consultant, Keynote Speaker, Media Personality

Carlos Gil

Author, Consultant, Keynote Speaker, Media Personality

Track 3

AI Studio, Theme Discovery, Learning Process and Project-Based Usages

9:45 am - 10:30 am

Track 1

Innovative Approaches to Tapping into Audiences, and Subcultures

Track 2

Knowing When to Invest: Using Social Intelligence to Determine When to Pursue Large Campaigns and Partnerships

Aris Tagle, Group Director, Digital & Social Media Analytics, Team One

Aris Tagle

Group Director, Digital & Social Media Analytics, Team One

Track 3

Data for Strategy, Data for Creative, and Data as the Creative

10:30 am

Break

10:45 am - 11:30 am

Track 1

Social Listening in all Phases of a Client Partnership

Ashton Schmidt, Strategist, Fullscreen

Amelia Rance, Director, Measurements and Insights, Fullscreen

Join Fullscreen as we share how we’ve used social listening through all phases of client work - uncovering culture and audience insights for a pitch, monitoring KPIs mid-flight and highlighting partnership success at the wrap of the campaign.

Ashton Schmidt

Strategist

Amelia Rance

Director, Measurement & Insights

Track 2

A Spanish Lesson: Publishing Hispanic Acculturated Content on Total Market Social Media Accounts

Ginger Conrad, Brand Manager, Boost Mobile (Sprint)

 

The Boost Mobile Brand + Social teams set out to evaluate the popularity (Engagement and Sentiment) of Hispanic acculturated content published on our Total Market social accounts with the end goal of attracting our Hispanic consumer base with relevant content that portrays a “Right Brand for Me” allure. The question also entailed seeing what language in the captions resonates the most with our Total Market audience: ENG vs. SPA vs. Spanglish.

Ginger Conrad

Brand Manager, Boost Mobile (Sprint)

Track 3

Achieve Maximum Effectiveness with NetBase Customer Success Team

11:30 am - 12:15 pm

Track 1

Driving Client Strategies Using Integrated Insights

Nicki Zink, Digital Intelligence and Insights Analyst, Purple Strategies

Nicki Zink

Digital Intelligence and Insights Analyst, Purple Strategies

Track 2

Strategies to Drive Deeper Engagement with Target Consumers

Track 3

AI Studio, Theme Discovery, Learning Process and Project-Based Usages

12:15 pm

Lunch

NetBase Training Sessions 1:30 pm - 5:00 pm

Analyst Track
(Suggested Attendees = new NetBase users only) - Delivers deep technical understanding of the NetBase solutions including everything from best practices around structuring Topics to starting to deliver value via Analysis and Dashboards. Each session will build upon the next, so that by the end, you will be fully immersed in all of the core functions of NetBase.

Manager Track
(Suggested Attendees = all conference attendees) - Focused on use case execution, goes beyond the nuts-and-bolts of NetBase system functionality to showcase key use cases relevant to numerous social and marketing functions.

Master Track
(Suggested Attendees = advanced NetBase users) – Showcases all the ways audiences and key market segments shape the social conversation and demonstrates functional ways to hunt down audience insights, while also emphasizing critical strategies that users should consider when teeing up segmentation approaches.

1:30 pm - 2:30 pm

Analyst Track

Introduction to NetBase – How to Build Topics and Themes, and Understanding Key Terminology

ANALYST
TRAINING

Manager Track

Solidifying a Brand Approach – Extend Your Brand Health Strategy by Drawing Parallels Across Competitors and your Industry

MANAGER
TRAINING

Masters Track

White Space Ideation – Uncover How Audiences are Shaping your Category

MASTER
TRAINING

2:30

Break

2:45 pm - 3:45 pm

Analyst Track

High Impact Analysis – Focused on High-Value Analysis Functions, Including Crosstabs and Critical Filters

ANALYST
TRAINING

Manager Track

Getting your Message Out – Improving Issues Management by Tracking Loud Voices and Key Influencers

MANAGER
TRAINING

Master Track

What’s Trending – In-Category Insights are Great, but Find Out What Else Trends with your Key Segments

MASTER 
TRAINING

3:45

Break

4:00 pm - 5:00 pm

Analyst Track

Measurement & Reporting – Building Clean Dashboards for Stakeholders, with a Sub-Focus on Alerts

ANALYST
TRAINING

Manager Track

Step into the Mind of your Consumer – Understand the Full Picture of the Customer Lifecycle

MANAGER
TRAINING

Master Track

Audience Easy Button – Leveraging NetBase AI Studio to do more with Audience Analysis

MASTER
TRAINING

Speakers

Carlos Gil
Carlos Gil Author, Consultant, Keynote Speaker, Media Personality
Peter Caswell
Peter Caswell Chairman & CEO, NetBase
Kevin Hack
Kevin Hack Strategic and Brand Insights, ESPN
Chris Chen
Chris Chen Director, Global Audience Insights | Data Intelligence
Casey Adams
Casey Adams Associate Manager, Warner Bros. Interactive
Ginger Conrad
Ginger Conrad Brand Manager, Boost Mobile (Sprint)
Brian Mossop
Brian Mossop SVP, Insights and Analytics Lead, FleishmanHillard
Michelle Lin
Michelle Lin Digital Program Director, iHeartMedia
Evan Escobedo
Evan Escobedo Social Listening, Analytics and Insight, Western Union
Sahana Jayaraman
Sahana Jayaraman EVP, Head of Brand Strategy & Marketing, Hotwire Global
Razi Imam
Razi Imam Founder, CEO, 113 Industries
Anupam Singh
Anupam Singh Founder, President, 113 Industries
Pamela Mittoo
Pamela Mittoo Manager, Technical Consumer Research, Coca-Cola North America
Shelina Taki
Shelina Taki Director, Strategic Intelligence, Third Ear
Ashton Schmidt
Ashton Schmidt Strategist, Fullscreen
Amelia Rance
Amelia Rance Measurement & Insights, Fullscreen
Michael Leis
Michael Leis Chief Content Strategy Officer, Digitas Health
Inga Starrett
Inga Starrett Analytics Lead, Big Valley Marketing
Nicki Zink
Nicki Zink Digital Intelligence and Insights Analyst, Purple Strategies
Aris Tagle
Aris Tagle Group Director, Digital & Social Media Analytics, Team One
Rebecca McKeown
Rebecca McKeown Social Media Analyst, Delaware North
Mike Baglietto
Mike Baglietto Senior Director of Product Marketing, NetBase
Paige Leidig
Paige Leidig CMO, NetBase
Robyn Lindars
Robyn Lindars Global Product Marketing Manager, NetBase
Cassie Tisdell
Cassie Tisdell VP of Customer Success, NetBase

Interested in speaking at NetBase LIVE Los Angeles 2019?

Click here to learn more and contact us.

Tickets

Secure your spot at this must-attend social analytics event!

October 22-23

All-Access Conference Pass

$299

/ per ticket

Venue: InterContinental Downtown

InterContinental Los Angeles Downtown is located in the Wilshire Grand building, standing 73 stories tall in the core of Downtown’s historic, entertainment, financial, arts, and sports districts. The hotel provides first-class hospitality that seamlessly intertwines with the fabric of the burgeoning Downtown area.

MAP

900 Wilshire Boulevard
Los Angeles, CA
90017

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