NetBase LIVE 2019 | Los Angeles

LOS ANGELES | OCTOBER 22–23

SHOWCASE BAR

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Carlos Gil
Keynote Speaker

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORK WITH
YOUR PEERS

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell
NetBase CEO

PRODUCT TRAINING

Introductory and Master Class Tracks

Agenda

8:00 am

Registration

9:00 am

Welcome and Introduction

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

9:15 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Carlos Gil, Author, Consultant, Keynote Speaker, Media Personality

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. The critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

Carlos Gil

Author, Consultant, Keynote Speaker, Media Personality

10:00 am

Next Generation Artificial Intelligence is Here

Peter Caswell, Chairman & CEO, NetBase

Peter Caswell

Chairman & CEO, NetBase

10:45 am

Networking Break

11:00 am

Events that POP! Using Insights to Guide, Inform and Measure Event Content Social Strategy

Michelle Lin, Digital Program Director, iHeartMedia

iHeartMedia Los Angeles puts on some of the most recognizable and talked about pop culture events. It’s a huge opportunity to engage with our listeners, attract and grow our audience, and generate excitement around our brands, as well as our in-house influencers. Find out how social analytics can help inform your strategy to make your events generate buzz in the social space.

Michelle Lin

Digital Program Director, iHeartMedia

11:30 am

Abandoning Vanity Metrics for Social Media Measurements with Real Business Value

Brian Mossop, Senior Vice President | Insights & Analytics Lead, FleishmanHillard

Campaign performance doesn’t always have to be about showcasing the largest numbers. In this session, Brian Mossop, Senior Vice President and Insights & Analytics Lead at FleishmanHillard, will show you four concrete ways to ditch vanity metric in favor of more reliable, informative, and impactful measurements that will help drive strategic value to your organization.

Brian Mossop

Senior Vice President | Insights & Analytics Lead, FleishmanHillard

12:00 pm

Lunch

1:00 pm

How to Understand Consumers in 200 Countries

Anupam Singh, Founder, President, 113 Industries

Razi Imam, Founder, CEO, 113 Industries

Pamela Mittoo, Manager, Technical Consumer Research, The Coca-Cola Company

Coca-Cola and 113 Industries will share the challenges of understanding consumer preferences, like and dislikes across 200 countries and why social listening is key to understanding consumers. The challenges of innovating a product across multiple cultures, nationalities, rituals and customs. How do you understand the consumers needs and build products that are instantly adopted? Learn from Pamela Mittoo Manager, Technical Consumer Research of Coca-Cola, and Anupam Singh, President and Co-Founder of 113 Industries how next generations of products will be innovated.

Anupam Singh

Founder, President, 113 Industries

Razi Imam

Founder, CEO,113 Industries

Pamela Mittoo

Manager, Technical Consumer Research, The Coca-Cola Company

1:30 pm

Soccer in America: Capitalizing on Trends and Engaging New Markets

Shelina Taki, Director, Strategic Intelligence, Third Ear

Soccer in North America is at a tipping point. The combination of the wildly successful US Women’s team coupled with the persistent expansion of MLS is bringing the sport into the American mainstream, while soccer’s inherently diverse and truly global landscape is creating a unique fanbase within the context of American sports. There is an opportunity for savvy, forward-thinking brands to capitalize on the growing interest in this sport as the 2026 World Cup in North America approaches.

Shelina Taki

Director, Strategic Intelligence, Third Ear

2:00 pm

How Warner Brothers Uses NetBase Audiences to Expand Addressable Market for Movie Titles

Chris Chen, Director, Global Audience Insights | Data Intelligence

As a global leader in entertainment, Warner Bros. makes some of the most celebrated and iconic films of all time. Learn how the Audience Insights team identifies key audiences, measures their engagement with our movie titles, and tracks this engagement in order to maximize a film’s impact on opening weekend.

Chris Chen

Director, Global Audience Insights | Data Intelligence

2:30 pm

Story, Behavior, Action! A Roadmap to Meaningful Content

Michael Leis, Chief Content Strategy Officer, Digitas Health

The people most important to brand growth aren’t just blocking and skipping ads, they’re paying hundreds of millions of dollars to never see an ad. In this talk, we will go through the strategy and examples of how brands tell stories worth sharing, and move from the margins of experience to the center of the stream.

Michael Leis

Chief Content Strategy Officer, Digitas Health

3:00 pm

Networking Break

3:15 pm

State of the [NetBase] Business at Western Union

Evan Escobedo, Global Lead – Social Listening, Analytics and Insight, Western Union

From brand monitoring to campaign strategy and competitive insights, Western Union has evolved its social listening practice to support all aspects of their business. Hear how this dynamic team of social strategists leverage both basic and advanced NetBase social analytics throughout their organization to engage customers, identify opportunities for growth, and build their brand.

Evan Escobedo

Global Lead - Social Listening, Analytics and Insight, Western Union

3:45 pm

Crisis Alert: Managing Your Brand in an Unpredictable World

Nichole Mullen, Senior Director of Strategy, Hotwire Global

Imagine your organization on the front page of the New York Times, trending on Twitter, and being the talk of the nightly news… all for the wrong reasons. We see this every day with major brands involved in #MeToo lawsuits, cybersecurity breaches, gender and racial discrimination complaints… the list goes on.

Hotwire Global surveyed marketers, business decision makers, and consumers around the globe to understand how these issues are impacting brands and purchasing decisions. The consensus? These situations are unavoidable and marketers are not prepared.

Nicholle Mullen

Senior Director of Strategy, Hotwire Global

4:15 pm

Attention Grabbing Insights Your Executives Can’t Ignore

Kevin Hack, Strategic and Brand Insights, ESPN

Rebecca McKeown, Social Media Analyst, Delaware North

Inga Starrett, Analytics Lead, Big Valley Marketing

The right data to the right stakeholders can have a significant impact on your marketing strategy and return on investment. Hear how 3 senior strategists use social insights to grab the attention of key executives and drive strategic decision making within the boardroom.

Kevin Hack

Strategic and Brand Insights, ESPN

Rebecca McKeown

Social Media Analyst, Delaware North

Inga Starrett

Analytics Lead, Big Valley Marketing

4:45 pm

Closing Remarks - Day 1

Paige Leidig, CMO, NetBase

Paige Leidig

CMO, NetBase

5:00 pm