Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She is a consultant, author and keynote speaker on social intelligence and behavioural science. Jillian’s own social intelligence research focuses on using social data to understand how people make decisions.

Jillian is a two-time TEDx’er, her work has been presented at NATO, Social Media Week and Internet Mobile World. Jillian is championing the development of the social intelligence industry and working to get the practice of social data analysis recognised as a discipline with its own guidelines and ethical codes. In this mission, she launched The Social Intelligence Lab, a content site, membership community and marketplace dedicated to social data analysis.

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organisations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Chris is Hotwire Global’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, he spent 12 years at The Leading Edge where he helped evolve an insights business into a global strategy consultancy. Some of the brands I’ve worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. He prides himself on translating data into opportunities and turning them into strategies for growth.

Matt has worked in the technology sector since 1999, his PR career began in 2004 when he was thrown into the deep-end, publicising open source middleware and white-listing security solutions – he never looked back, making B2B technology a speciality while developing a penchant for cutting edge communications strategies and platforms. He has been lucky enough to work with many of the world’s largest and smallest businesses, from Dell, Qualcomm and Intel through to three-person start-ups in a 5th floor walk-up in Shoreditch. Prior to his current role, Matt was Managing Director of Hotwire UK since May 2016.

Teodora is a Senior Strategic Planner at Portland. In her role as a communications planner she specialises in deriving insights from data to inform audience planning and strategy development. Her background in strategic planning and digital analytics spans across the marketing spectrum from corporate communications and public affairs to digital and direct marketing to brand advertising.

As part of her role at Portland she works closely with clients and client teams to ensure that communication programmes are rooted in data-driven insights. Prior to joining Portland in 2018, Teodora has lead the strategy and analytics function at Burson-Marsteller for the EMEA region.

Teodora has an MA in Interactive Journalism from City University London, and she is an honorary editor of Data Journalism: Mapping the Future (2014).

Joy is a Research Manager at BVA BDRC. As part of the Hotels and Hospitality team, Joy’s main focus has been centred around providing clear, actionable insights for her clients. Her background combines both quantitative and qualitative research, with other skills such as social media analysis. She has leveraged social insights to complement traditional research methodologies and enrich consumer understanding.

Jane currently works in the consumer intelligence team at L’Oréal UKI, the world’s leading beauty company. She has leveraged social insights and new technologies to further enrich consumer understanding within the business. Jane was a key driving force behind the implementation and rollout of the social analytics solution, NetBase across the business, utilising social listening to bring new insights on brand health, competitor intelligence, campaign success, category trends and consumer behavioural shifts.

Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He’s an adjunct professor at Carnegie Mellon University since January 2012.

Director of sibilare Data Analysis Department. Collaborator in the Analytical Sociology and Institutional Design Group at the Universitat Autònoma de Barcelona (UAB). Graduated in Sociology by Universitat Autònoma de Barcelona and Master in Social Communication by Pompeu Fabra University (UPF).

As one of its founding members, Kristian manages and helps shape Archetype’s Global Insights & Analytics function. He leads in delivering research and measurement work across the agency’s global portfolio of B2B and B2C clients, advising brands through relevant, actionable insights into their brand, audience and industry. He was named to PR Week’s 30 Under 30 in 2018 and has worked on award winning campaigns, including in the Social Media category.

Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

Gilbert works within the Social Insights & Machine Learning sector at Metrixlab. Passionate about creating insights from digital consumer behavior. An advocate of using the scientific method to answer business questions and realize growth.

Head of Social Media Insights at Digital Media Services, Anna has a strong track record of delivering social media data-driven insights. In the past, she coordinated and executed social media campaign evaluation and content monitoring for a number of clients at DigitasLBi. She has also worked for HMRC, where she set up and managed the owned and earned social media reporting pipeline.

Mike has spent two years working within the data insights team at Wavemaker Global, using consumer purchase journey thinking and social data to unlock growth opportunities for clients across EMEA. Mike has successfully leveraged Netbase in a manner of bespoke ways to develop greater understanding of consumer reaction, as well as unlock strategic recommendations for clients launching new product lines and/or entering new markets.

Simon is a Digital Account Director at Edelman Intelligence and has been working across Digital strategy, insights and analytics for 10+ years. His specialisms include social strategy, channel/content & campaign analysis, influencer identification & mapping, measurement (including shaping KPIs and frameworks) and social listening; alongside a number of wider Digital practices such as paid media, search analysis and web analytics.