Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights, customer success stories, and the latest best practices and product innovations. Learn from thought leaders, industry practitioners, and your peers.
You will walk away from NetBase LIVE with new knowledge, the latest in social analytics, and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018
Early Bird



Thursday: 10th May

Day 2 is packed with sessions from a wide range of brands, agencies and industry experts, speaking on a broad set of social analytics applications and real-world case studies. Learn from the best and brightest.

8:00 – 9:00
Registration and Breakfast
9:00 – 10:00
Welcome Address: The Future of NetBase and the Social Media Analytics Market Peter Caswell, CEO, NetBase Bob Ciccone, COO, EVP Product, NetBase
10:00 – 10:45
To be announced Nancy Harhut, ‎Chief Creative Officer, Harhut & Associates
10:45 - 11:15
Everyone Wants to Talk to Millennials - Are They Really All That Different Than Other Demographics?
Moderator: Karen Wade Allen, Account Manager, NetBase
Rob Campbell, Vice President, Digital, Edelman
Evan Carpenter, Strategist, Mother NYC
Scott Linzer, VP of Owned Media, iCrossing
11:15 - 11:30
11:30 - 11:55
A 3-Part Plan in Using Social to Identify and Recover from a Brand Crisis Hetal Patel, ‎Vice President, Consumer & Corporate Insights, iHeartMedia
12:00 - 12:25
Psychographics: The Next Generation Amy Avery, Chief Intelligence Officer, Droga5 Ryan Miller, Data Strategy Director, Droga5
12:30 - 13:30
13:30 - 13:55
If You're Using Social Listening Just for Analytics, You're Missing Out on 90% of What Your Tool Can Do
Michael Nguyen, Supervisor, Social Media, Arby's
Larry Cohen, Executive Director, Analytics, Mediabrands Society
14:00 - 14:25
Track 1
Best Practices: What to Measure and How to Measure it ― KPIs and ROI
Anna Zaikina, Head of Social Media Insights, Digital Media Services

Track 2
Getting Real About Social: Combining Social Listening and Real-World Conversation Measurement Reveals the Full Picture of Social Influence
Brad Fay, Managing Director, Engagement Labs
14:30 - 14:55
Track 1
Bring the Power of Social to Your Entire Team By Putting Insights into the Hands of Everyone
Mike Baglietto, Director, Product Marketing, NetBase
Track 2
Using Social to Boost Your Marketing Influencer Programs
15:00 - 15:25
Track 1
The Misconceptions of Social Analytics
Larry Nelson, VP, Business Development and Partnerships, Lithium
Bob Ciccone, COO, EVP Product, NetBase

Track 2
Voice of the Customer: Effective Utilization in Large Organizations - the Journey to Combined Success
Razi Imam, CEO, 113 Industries
15:30 - 15:45
15:45 - 16:10
Track 1
Audience-First Content Marketing: What It Actually Means, Why It Matters, and How to Leverage It for Your Brand
Mike Baglietto, Director, Product Marketing, NetBase
David Ko, Director of Product Management, NetBase

Track 2
The Art and Science of Strategic Planning with Customer Experience Data
Candida McCollam, Founder, Localspeak
Becky McKeown, Social Media Analyst, Delaware North
Colin Glaum, Digital Futurist , afg&
16:15 - 16:40
Track 1
Custom Audiences – How Segmenting Social Data Helps You Make Friends and Win Over Detractors
Mike Baglietto, Director, Product Marketing, NetBase
David Ko, Director of Product Management, NetBase

Track 2
Customer Experience - It's Not Just Marketing Anymore. It's Your Whole Business
Candida McCollam, Founder, Localspeak
Becky McKeown, Social Media Analyst, Delaware North
Colin Glaum, Digital Futurist , afg&
16:45 - 17:15
Trends in Social - What's on the Horizon for 2018 and Beyond
Moderator: Jennifer Nero, Sales Director, NetBase
Stephanie Scher, Social Media Channel Manager, Vanguard
Dave Paul, Social Media Technology, Vanguard
17:15 onward
Closing Address

Wednesday: 9th May

Day 1 includes two tracks of training sessions on the NetBase portfolio. Whether you’re new to NetBase or a power user, learn how to maximize the value of social analytics, apply best practices, and extend insights that will impact your entire organization.

12:00 – 13:00
Registration Opens
Introductory Class
How to frame your analysis: Best Practices in Topic Building

Master Class
Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience
Introductory Class
Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals

Master Class
Fuel customer driven innovation: Surface unmet needs using category and competitive analyses
Introductory Class
Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips

Master Class
Monetize Social Analytics: Improve Program Measurement & Governance
Introductory Class
Putting Social into Action: Best Practices

Master Class
Advance Best Practices in Social Analytics


Interested in speaking at NetBase LIVE London 2018? Click here to learn more and contact us.


Secure your spot at this must-attend social analytics event!
30%Early Bird Discount

9 - 10 May, 2018

Main Conference Pass +
All-Star Academy


/ per ticket


Venue: The Brewery

The Brewery is the premier event and fine dining venue in the City of London, from the extravagant to the discreet, for hundreds of customers or for a handful. Our aim is to carry on the proud tradition of the Whitbread Brewery, which has been at the heart of entertainment in London since the era of Lords Nelson and Byron.

Brewery Website

The Brewery
52 Chiswell St,
London EC1Y 4SD, UK

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016 & 2017