Enter the New Era of Social Analytics

PRODUCT DEMOS

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Dr. Jillian Ney KEYNOTE SPEAKER

Dr. Jillian Ney is the UK’s first Dr. of Social Media and a Digital Behavioural Scientist.

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORKING

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell NetBase CEO

HANDS-ON TRAINING

Introductory and Master Class Tracks

Enter the New Era of Social Analytics

PRODUCT DEMOS

See the latest innovations in action

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

SUCCESS STORIES

Hear compelling success stories that drove ROI

BEST PRACTICES

Learn from top brands and agencies

Dr. Jillian Ney KEYNOTE SPEAKER

Dr. Jillian Ney is the UK’s first Dr. of Social Media and a Digital Behavioural Scientist.

NETWORKING

Connect with your peers and industry experts

Peter Caswell NetBase CEO

COCKTAILS & CONVERSATIONS

Network over drinks

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

EXPERT SPEAKERS

Hear from industry leaders and practitioners

HANDS-ON TRAINING

Introductory and Master Class Tracks

Global Brands, Leading Agencies and You!

Former speakers & attendees include brands and agencies like…

Agenda

2019-06-19
2019-06-19
2019-06-20
2019-06-20
Introductory Classes
Master Classes
Introductory Classes
Master Classes
08:00 - 09:00
Registration and Breakfast
09:00 - 09:15
Welcome and Introduction
KEYNOTE: Cursed by Knowledge, Saved by the Child’s Mind<br><span>Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science</span> image
09:15 - 10:00
KEYNOTE: Cursed by Knowledge, Saved by the Child’s Mind
Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science

We’re all really smart professionals, right?! Yes, we are. But what if I told you that your smarts are killing your future success? Yes. A bold claim. In this session, we’ll explore how your knowledge is limiting what you do with social data, and why approaching social data analysis with a child’s mind gives you more opportunity for success.

KEYNOTE: Cursed by Knowledge, Saved by the Child’s Mind<br><span>Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science</span> image
Dr. Jillian Ney
UK's first Dr of Social Media I Social Media Intelligence & Behavioural Science
CEO Outlook: Adapting to the Ever-Changing Social Analytics Market<br><span>Peter Caswell, CEO, NetBase</span> image
10:00 - 10:45
CEO Outlook: Adapting to the Ever-Changing Social Analytics Market
Peter Caswell, CEO, NetBase

CEO Outlook: Adapting to the Ever-Changing Social Analytics Market<br><span>Peter Caswell, CEO, NetBase</span> image
Peter Caswell
CEO, NetBase
10:45 - 11:00
Networking Break
Consumer Behaviour Modeling – A New Way of Thinking<br><span>Razi Imam, Founder, CEO, 113 Industries</span> image
11:00 - 11:30
Consumer Behaviour Modeling – A New Way of Thinking
Razi Imam, Founder, CEO, 113 Industries

Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries. Consumer Behaviour Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behaviour. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.

Consumer Behaviour Modeling – A New Way of Thinking<br><span>Razi Imam, Founder, CEO, 113 Industries</span> image
Razi Imam
Founder, CEO, 113 Industries
Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase</span> image
11:30 - 12:00
Social Analytics Driven Marketing Strategies Your CMO Will Love
Mike Baglietto, Global Head of Product Marketing, NetBase

Highlighting social analytics best practices, the power of real time insights into all your customer conversations, all powered by next generation artificial intelligence.

Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase</span> image
Mike Baglietto
Global Head of Product Marketing, NetBase
12:00 - 13:00
Lunch
Driving Social Maturity Across a Complex Organisation<br><span>Jane Fieldsend, Social Insights Manager, L’Oréal UKI</span> image
13:00 - 13:30
Driving Social Maturity Across a Complex Organisation
Jane Fieldsend, Social Insights Manager, L’Oréal UKI

Today, brands are going beyond simple use cases (volume and sentiment) and taking social insights to the next level. Learn how L’Oréal cultivates social maturity across a complex organisation by engaging leadership to drive results from the right use case to show the value that social analytics can have on your brand.

Driving Social Maturity Across a Complex Organisation<br><span>Jane Fieldsend, Social Insights Manager, L’Oréal UKI</span> image
Jane Fieldsend
Social Insights Manager, L’Oréal UKI
13:30 - 14:00
Shaping Your Brand’s Engagement with Social Media Influencers
PANEL: Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span> image
14:00 - 14:30
PANEL: Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy
Anna Zaikina, Head of Social Media Insights, Digital Media Services

PANEL: Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span> image
Anna Zaikina
Head of Social Media Insights, Digital Media Services
Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace<br><span>Kristian Foged, Senior Consultant, Insights & Analytics, Archetype</span> image
14:30 - 15:00
Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace
Kristian Foged, Senior Consultant, Insights & Analytics, Archetype

If you’re saying the same thing as everyone else, you might as well not be talking. With the overwhelming amount of content being created and social posts flying around, using social analytics data across competitors, categories, influencers and your own brand is increasingly important to standing out. Whether it’s creative ideas or thought-leadership positioning, in this session we’ll explore how to make the case for differentiation, using data to add something new to a crowded conversation, and specific examples of helping brands find their “whitespace” to drive and measurably improve business results.

Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace<br><span>Kristian Foged, Senior Consultant, Insights & Analytics, Archetype</span> image
Kristian Foged
Senior Consultant, Insights & Analytics, Archetype
15:00 - 15:15
Networking Break
Turning Data Insights into Business Value<br><span>Adrián Becerra, Data Analyst, Sibilare*</span> image
15:15 - 15:45
Turning Data Insights into Business Value
Adrián Becerra, Data Analyst, Sibilare*

Getting insights from data is about putting the focus where companies really need it. As we gather all data and information we must also keep in mind what this data will help us with. Insights make sense as long as they allow us to take and evaluate actions that will improve our company. In this case study we will see how data can be used to make adequate decisions using them to define the right response to a reputational crisis.

Turning Data Insights into Business Value<br><span>Adrián Becerra, Data Analyst, Sibilare*</span> image
Adrián Becerra
Data Analyst, Sibilare*
15:45 - 16:15
PANEL: Developing a Social Savvy Organisation
Simon Quinton, Account Director, Edelman Intelligence
Luca Lilla, Senior Digital Strategist, TBWA\Italia
PANEL: Developing a Social Savvy Organisation<br><span>Simon Quinton, Account Director, Edelman Intelligence</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
Simon Quinton
Account Director, Edelman Intelligence
PANEL: Developing a Social Savvy Organisation<br><span>Simon Quinton, Account Director, Edelman Intelligence</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
Luca Lilla
Senior Digital Strategist, TBWA\Italia
High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire<br>Matt Cross, Head of B2B EMEA, Hotwire</span> image
16:15 - 16:45
High-Stakes Leadership in a Post-B2B World
Chris Paxton, Chief Strategy Officer, Hotwire
Matt Cross, Head of B2B EMEA, Hotwire

Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.

High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire<br>Matt Cross, Head of B2B EMEA, Hotwire</span> image
Chris Paxton
Chief Strategy Officer, Hotwire
High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire<br>Matt Cross, Head of B2B EMEA, Hotwire</span> image
Matt Cross
Head of B2B EMEA, Hotwire
16:45 - 17:00
Closing Remarks
17:00 - 18:00
Happy Hour
09:00 - 10:00
Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement.

09:00 - 10:00
Brand & Competitive Monitoring Basics: Best Practices in Topic Building

This session will teach participants key elements for basic topic building to maximize your social listening effectiveness and deliver better insights. Understand how to best capture brand conversation and compare key metrics versus competitors.

10:00 - 11:00
Advanced Best Practices in Social Analytics

In this session, NetBase strategists share advanced tips and tricks to help senior social analysts solve their most strategic business challenges. Specific subjects include dealing with geography challenges, unique ways to cut sentiment, influencer measurement, and example case studies with business results.

10:00 - 11:00
Crisis Management: Uncovering More Insight (Part I)

Building on our “Best Practices for Topic Building” session, participants will learn some of the basics for identifying issues and understanding sentiment. Create alerts and learn about how to avoid future issues.

11:00 - 11:30
Break
11:00 - 11:30
Break
11:30 - 12:15
Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

Social media represents the world’s largest focus group and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.

11:30 - 12:15
Campaign Reporting: Uncovering More Insight (Part II)

Building on our “Best Practices for Topic Building” session, participants will learn how to extract precise social insights that connect with campaign goals. This session covers NetBase’s comprehensive filtering and analytic capabilities includ­ing common analyses and creating campaign themes.

12:15 - 13:00
Creating a Social Listening Program: How Brands & Agencies Can Deliver ROI

This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important ways to organise their programs and measurement strategies that align with business objectives to deliver measurable ROI for every use case.

12:15 - 13:00
Presenting Insights & Driving Action: Storytelling and Dashboard Templates

Put your insights into action! Participants will learn use case templates in NetBase and dashboard best practices to deliver the right information to internal stakeholders for faster, more accurate business decisions.

Select date to see events.

Thursday: 20th June

Day 2 includes two tracks of training sessions on the NetBase portfolio. Whether you’re new to NetBase or a power user, learn how to maximize the value of social analytics, apply best practices, and extend insights that will impact your entire organization.

Speakers

Come back often as we announce additional conference speaker details

Dr. Jillian Ney
Dr. Jillian Ney UK's first Dr of Social Media I Social Media Intelligence & Behavioural Science
Peter Caswell
Peter Caswell CEO
Jane Fieldsend
Jane Fieldsend Social Insights Manager
Simon Quinton
Simon Quinton Account Director
Chris Paxton
Chris Paxton Chief Strategy Officer
Matt Cross
Matt Cross Head of B2B EMEA
Anupam Singh
Anupam Singh Founder, President
Razi Imam
Razi Imam CEO
Anna Zaikina
Anna Zaikina Head of Social Media Insights, Digital Media Services
Kristian Foged
Kristian Foged Senior Consultant, Insights & Analytics
Luca Lilla
Luca Lilla Senior Digital Strategist
Adrián Becerra
Adrián Becerra Data Analyst, Sibilare*
Paige Leidig
Paige Leidig CMO
Mike Baglietto
Mike Baglietto Global head of Product Marketing

Tickets

Secure your spot at this must-attend social analytics event!

19-20, June 2019

Main Conference Pass +
All-Star Academy

£199

/ per ticket

Venue: AMBA Hotel Marble Arch

The elegant and modern AMBA Hotel Marble Arch is in the heart of West London’s upscale Marylebone district, a few blocks north of Oxford Street, and a short walk from Marble Arch and Bond Street Tube stations.

AMBA Hotel Marble Arch
Bryanston Street, Marble Arch
London W1H 7EH, UK

Still Not Convinced?

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