See You Next Year

PRODUCT DEMOS

See the latest innovations in action

BEST PRACTICES

Learn from top brands and agencies

COCKTAILS & CONVERSATIONS

Network over drinks

ARTIFICIAL INTELLIGENCE

Learn how next-gen AI powers your success

Dr. Jillian Ney KEYNOTE SPEAKER

Dr. Jillian Ney is the UK’s first Dr. of Social Media and a Digital Behavioural Scientist.

PRODUCT INNOVATIONS

See a sneak-peek of latest innovative products

CONSULT WITH EXPERTS

Discuss your custom scenario with NetBase experts

NETWORKING

Connect with your peers and industry experts

EXPERT SPEAKERS

Hear from industry leaders and practitioners

SUCCESS STORIES

Hear compelling success stories that drove ROI

Peter Caswell NetBase CEO

HANDS-ON TRAINING

Introductory and Master Class Tracks

Global Brands, Leading Agencies and You!

Former speakers & attendees include brands and agencies like…

Agenda

Day 1
2019-10-22
Day 2
2019-10-23
Track 1
Track 2
Track 3
Track 1
Track 2
Track 3
08:00 - 09:00
Registration
09:00
Welcome and Introduction
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI<br><span>Carlos Gil, Author, Social Media Strategist</span> image
09:15
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Carlos Gil, Author, Social Media Strategist
Next Generation Artificial Intelligence is Here<br><span>Peter Caswell, CEO, NetBase</span> image
10:00
Next Generation Artificial Intelligence is Here
Peter Caswell, CEO, NetBase
Next Generation Artificial Intelligence is Here<br><span>Peter Caswell, CEO, NetBase</span> image
Peter Caswell
CEO, NetBase
10:45
Networking Break
How Warner Bros. Uses NetBase Audiences to Expand Addressable Market for Movie Titles<br><span>Christopher Chen, Director, Global Audience Insights | Data Intelligence, Warner Bros. Entertainment</span><br><span>Nicolas Simonin, Sr. Manager, Business Intelligence – Audience Insights, Warner Bros. Entertainment</span> image
11:00
How Warner Bros. Uses NetBase Audiences to Expand Addressable Market for Movie Titles
Christopher Chen, Director, Global Audience Insights | Data Intelligence, Warner Bros. Entertainment
Nicolas Simonin, Sr. Manager, Business Intelligence – Audience Insights, Warner Bros. Entertainment

As the second largest movie studio, Warner Bros. makes some of the most celebrated films of all time. Find out how the Global Audience Insights team identifies key audiences, measure their engagement with our movie titles, and benchmark this engagement against both competitive and comparative titles in order to maximize our film’s slice of the pie on opening weekend.

How Warner Bros. Uses NetBase Audiences to Expand Addressable Market for Movie Titles<br><span>Christopher Chen, Director, Global Audience Insights | Data Intelligence, Warner Bros. Entertainment</span><br><span>Nicolas Simonin, Sr. Manager, Business Intelligence – Audience Insights, Warner Bros. Entertainment</span> image
Chris Chen
Director, Audience Insights, Warner Bros. Entertainment
How Warner Bros. Uses NetBase Audiences to Expand Addressable Market for Movie Titles<br><span>Christopher Chen, Director, Global Audience Insights | Data Intelligence, Warner Bros. Entertainment</span><br><span>Nicolas Simonin, Sr. Manager, Business Intelligence – Audience Insights, Warner Bros. Entertainment</span> image
Nicolas Simonin
Sr. Manager, Business Intelligence, Warner Bros. Entertainment
Crisis Alert: Managing Your Brand in an Unpredictable World<br><span>Sahana Jayaraman, EVP, Head of Brand Strategy & Marketing </span> image
11:30
Crisis Alert: Managing Your Brand in an Unpredictable World
Sahana Jayaraman, EVP, Head of Brand Strategy & Marketing

Imagine your organization on the front page of the New York Times, trending on Twitter, and being the talk of the nightly news… all for the wrong reasons. We see this every day with major brands involved in #MeToo lawsuits, cybersecurity breaches, gender and racial discrimination complaints… the list goes on.

Hotwire Global surveyed marketers, business decision makers, and consumers around the globe to understand how these issues are impacting brands and purchasing decisions. The consensus? These situations are unavoidable and marketers are not prepared.

You’ll learn these takeaways during the webinar:

  • The Post-B2B World: Why all organizations are vulnerable to a crisis
  • The Impact: How your response affects your brand and your bottom line (Spoiler: 50% of consumers have switched a product or service because the company violated their personal values.)
  • Your Responsibility: How to get your organization prepared
12:00
Lunch & Networking
Soccer in America: The Tipping Point Is Here<br><span>Shelina Taki, Director, Strategic Intelligence, Third Ear</span> image
13:00
Soccer in America: The Tipping Point Is Here
Shelina Taki, Director, Strategic Intelligence, Third Ear
Soccer in America: The Tipping Point Is Here<br><span>Shelina Taki, Director, Strategic Intelligence, Third Ear</span> image
Shelina Taki
Director, Strategic Intelligence, Third Ear
13:30
Driving Social Maturity Across a Complex Organization
14:00
Uncovering New Audiences – Tools, Techniques and Success Stories
Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase </span> image
14:30
Social Analytics Driven Marketing Strategies Your CMO Will Love
Mike Baglietto, Global Head of Product Marketing, NetBase
Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase </span> image
Mike Baglietto
Senior Director of Product Marketing, NetBase
15:00
Networking Break
15:15
Uncovering Actionable Insights from Instagram Data
Building a Framework for Social Success image
15:45
Building a Framework for Social Success

Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

16:15
Turning Data Insights into Business Value
16:45
Closing Remarks – Day 1
17:00
Cocktails & Networking
08:00
Breakfast and Registration
08:00 - 09:00
Breakfast and Registration
08:00 - 09:00
Breakfast and Registration
09:00
How to Drive Social Listening Insights across Your Organization
09:00
AI Studio, Theme Discovery, Learning Process and Project-Based Usages
09:00
Best Practices in Identifying and Amplifying Influencers
Gaming KPIs: What Matters, What Doesn’t, and What to Do about It.<br><span>Casey Adams, Associate Manager, Warner Bros. Interactive</span> image
09:45
Gaming KPIs: What Matters, What Doesn’t, and What to Do about It.
Casey Adams, Associate Manager, Warner Bros. Interactive
Gaming KPIs: What Matters, What Doesn’t, and What to Do about It.<br><span>Casey Adams, Associate Manager, Warner Bros. Interactive</span> image
Casey Adams
Associate Manager, Warner Bros. Interactive
09:45
Innovative Approaches to Tapping into Audiences, and Subcultures
09:45
Data for Strategy, Data for Creative, and Data as the Creative
10:30 - 10:46
Break
10:30
Break
10:30 - 10:45
Break
10:45
Turning Data Insights into Business Value
10:45
Achieve Maximum Effectiveness with NetBase Customer Success Team
Knowing When to Invest: Using Social Intelligence to Determine When to Pursue Large Campaigns and Partnerships<br><span>Aris Tagle, Group Director, Digital & Social Media Analytics, Team One</span> image
10:45
Knowing When to Invest: Using Social Intelligence to Determine When to Pursue Large Campaigns and Partnerships
Aris Tagle, Group Director, Digital & Social Media Analytics, Team One

How do you know the right time to make a big splash, such as investing in a Super Bowl ad? Should you pursue a campaign opportunity with a high profile partner than can bring a lot of attention, but also some risk? Hear how Team One leveraged NetBase to help its clients at Lexus evaluate campaign opportunities, and provide insights for future marketing strategies.

Knowing When to Invest: Using Social Intelligence to Determine When to Pursue Large Campaigns and Partnerships<br><span>Aris Tagle, Group Director, Digital & Social Media Analytics, Team One</span> image
Aris Tagle
Group Director, Digital & Social Media Analytics, Team One
11:30
AI Studio, Theme Discovery, Learning Process and Project-Based Usages
11:30
Strategies to Drive Deeper Engagement with Target Consumers
Learn How Companies are Using Social Listening for Their M&A, Sales Channel,  Digital Engagement, and Innovation Strategies<br><span>Anupam Singh & Razi Imam, 113 Industries</span> image
11:30
Learn How Companies are Using Social Listening for Their M&A, Sales Channel, Digital Engagement, and Innovation Strategies
Anupam Singh & Razi Imam, 113 Industries

113 Industries will walk you through real examples of how they use NetBase and other technologies to support companies like Coca Cola, Hershey, P&G, and Clorox determine their next $100M product idea, a new brand position, and messaging based on sales channels. They will share the challenges of adoption, and acceptance of using Social Listening as a strategic tool by these large organizations. And how to overcome these barriers.

Learn How Companies are Using Social Listening for Their M&A, Sales Channel,  Digital Engagement, and Innovation Strategies<br><span>Anupam Singh & Razi Imam, 113 Industries</span> image
Anupam Singh
Founder, President, 113 Industries
Learn How Companies are Using Social Listening for Their M&A, Sales Channel,  Digital Engagement, and Innovation Strategies<br><span>Anupam Singh & Razi Imam, 113 Industries</span> image
Razi Imam
Founder, CEO, 113 Industries
12:30 - 13:30
Lunch & Networking
12:30 - 13:30
Lunch & Networking
12:30 - 13:30
Lunch & Networking
13:30
NetBase Training: See Tracks 1 and 2
13:30
MASTER CLASS TRAINING: Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

Building on our “Best Practices for Topic Building” session, participants will learn some of the basics for identifying issues and understanding sentiment. Create alerts and learn about how to avoid future issues.

13:30
INTRODUCTORY TRAINING: Brand & Competitive Monitoring Basics: Best Practices in Topic Building

This session will teach participants key elements for basic topic building to maximize your social listening effectiveness and deliver better insights. Understand how to best capture brand conversation and compare key metrics versus competitors.

14:15
INTRODUCTORY TRAINING: Crisis Management: Uncovering More Insights (Part 1)

Social media represents the world’s largest focus group and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.

14:15
NetBase Training: See Tracks 1 and 2
14:15
MASTER CLASS TRAINING: Advanced Best Practices in Social Analytics

Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.

15:00 - 15:30
Break
15:00 - 15:30
Break
15:30
NetBase Training: See Tracks 1 and 2
15:30
MASTER CLASS TRAINING: Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

Getting insights from data is about putting the focus where companies really need it. As we gather all data and information we must also keep in mind what this data will help us with. Insights make sense as long as they allow us to take and evaluate actions that will improve our company. In this case study we will see how data can be used to make adequate decisions using them to define the right response to a reputational crisis.

15:30
INTRODUCTORY TRAINING: Campaign Reporting: Uncovering More Insights (Part 2)

If you’re saying the same thing as everyone else, you might as well not be talking. With the overwhelming amount of content being created and social posts flying around, using social analytics data across competitors, categories, influencers and your own brand is increasingly important to standing out. Whether it’s creative ideas or thought-leadership positioning, in this session we’ll explore how to make the case for differentiation, using data to add something new to a crowded conversation, and specific examples of helping brands find their “whitespace” to drive and measurably improve business results.

16:15
NetBase Training: See Tracks 1 and 2
16:15
MASTER CLASS TRAINING: Creating a Social Listening Program: How Brands & Agencies Can Deliver ROI

This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important ways to organize their programs and measurement strategies that align with business objectives to deliver measurable ROI for every use case.

16:15
INTRODUCTORY TRAINING: Presenting Insights & Driving Action: Storytelling and Dashboard Templates

In this session, NetBase strategists share advanced tips and tricks to help senior social analysts solve their most strategic business challenges. Specific subjects include dealing with geography challenges, unique ways to cut sentiment, influencer measurement, and example case studies with business results.

Select date to see events.

Speakers

Come back often as we announce additional conference speaker details

Dr. Jillian Ney
Dr. Jillian Ney UK's first Dr of Social Media I Social Media Intelligence & Behavioural Science
Robyn Lindars
Robyn Lindars Global Product Marketing Manager, NetBase
Mike Baglietto
Mike Baglietto Senior Director of Product Marketing, NetBase
Simon Quinton
Simon Quinton Account Director
Jane Fieldsend
Jane Fieldsend Social Insights Manager
Paige Leidig
Paige Leidig CMO, NetBase
Chris Paxton
Chris Paxton Chief Strategy Officer
Matt Cross
Matt Cross Head of B2B EMEA
Razi Imam
Razi Imam Founder, CEO, 113 Industries
Anupam Singh
Anupam Singh Founder, President, 113 Industries
Joy Desseigne
Joy Desseigne Research Manager
Anna Zaikina
Anna Zaikina Head of Social Media Insights
Gilbert Saktoe
Gilbert Saktoe Research Manager
Kristian Foged
Kristian Foged Senior Consultant, Insights & Analytics
Teodora Coste
Teodora Coste Senior Strategic Planner
Mike Hatfield
Mike Hatfield Social Media Insights Executive
Luca Lilla
Luca Lilla Senior Digital Strategist
Adrián Becerra
Adrián Becerra CTO
Sophie Benello
Sophie Benello Technical Account Manager
Lindsey Sumichrast
Lindsey Sumichrast Content Strategist, Digitas Health
Megan Roberts
Megan Roberts Community Strategist, Digitas Health
Aris Tagle
Aris Tagle Group Director, Digital & Social Media Analytics, Team One
Nicki Zink
Nicki Zink Digital Intelligence and Insights Analyst, Purple Strategies
Michael Leis
Michael Leis Chief Content Strategy Officer, Digitas Health
Moani Ichinose
Moani Ichinose Media Researcher, Warner Bros. Entertainment
Shelina Taki
Shelina Taki Director, Strategic Intelligence, Third Ear
Young Koepke
Young Koepke Global Brand Insights & Strategy, Warner Bros. Entertainment
Ryan Baker
Ryan Baker Social Care Manager, Nutrisystem
Kiley Robbins
Kiley Robbins Manager, Global Analytics, Advertising & Digital Products, Relevant Sports
Andrew Brown
Andrew Brown VP, Insights, H&L Partners
Laura Macdonald
Laura Macdonald Head of Consumer - North America, Hotwire Global
Michelle Lin
Michelle Lin Digital Program Director, iHeartMedia
Brian Mossop
Brian Mossop SVP, Insights and Analytics Lead, FleishmanHillard
Casey Adams
Casey Adams Associate Manager, Warner Bros. Interactive
Nicolas Simonin
Nicolas Simonin Sr. Manager, Business Intelligence, Warner Bros. Entertainment
Chris Chen
Chris Chen Director, Audience Insights, Warner Bros. Entertainment
Sahana Jayaraman
Sahana Jayaraman EVP, Head of Brand Strategy & Marketing, Hotwire Global
Hetal Patel
Hetal Patel EVP, SmartAudio Insights and Analytics, iHeartMedia
Peter Caswell
Peter Caswell Chairman & CEO, NetBase
Chris Malone
Chris Malone Former Fortune 500 CMO, award-winning author, and thought-leader
Carlos Gil
Carlos Gil Author, Consultant, Keynote Speaker, Media Personality

Tickets

Secure your spot at this must-attend social analytics event!

19-20, June 2019

Main Conference Pass +
All-Star Academy

£199

/ per ticket

Venue: AMBA Hotel Marble Arch

The elegant and modern AMBA Hotel Marble Arch is in the heart of West London’s upscale Marylebone district, a few blocks north of Oxford Street, and a short walk from Marble Arch and Bond Street Tube stations.

AMBA Hotel Marble Arch
Bryanston Street, Marble Arch
London W1H 7EH, UK

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