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Dr. Jillian Ney KEYNOTE SPEAKER

Dr. Jillian Ney is the UK’s first Dr. of Social Media and a Digital Behavioural Scientist.

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EXPERT SPEAKERS

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SUCCESS STORIES

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Peter Caswell NetBase CEO

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Introductory and Master Class Tracks

Global Brands, Leading Agencies and You!

Former speakers & attendees include brands and agencies like…

Agenda

2019-06-19
2019-06-19
2019-06-20
2019-06-20
Introductory Classes
Master Classes
Introductory Classes
Master Classes
Registration and Breakfast image
08:00 - 09:00
Registration and Breakfast
Welcome and Introduction image
09:00 - 09:15
Welcome and Introduction
Cursed by Knowledge, Saved by the Child’s Mind<br><span>Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science</span> image
09:15 - 10:00
Cursed by Knowledge, Saved by the Child’s Mind
Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science

We’re all really smart professionals, right?! Yes, we are. But what if I told you that your smarts are killing your future success? Yes. A bold claim. In this session, we’ll explore how your knowledge is limiting what you do with social data, and why approaching social data analysis with a child’s mind gives you more opportunity for success.

Cursed by Knowledge, Saved by the Child’s Mind<br><span>Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science</span> image
Dr. Jillian Ney
UK's first Dr of Social Media I Social Media Intelligence & Behavioural Science
CEO Outlook: Adapting to the Ever-Changing Social Analytics Market<br><span>Peter Caswell, CEO, NetBase</span> image
10:00 - 10:45
CEO Outlook: Adapting to the Ever-Changing Social Analytics Market
Peter Caswell, CEO, NetBase
CEO Outlook: Adapting to the Ever-Changing Social Analytics Market<br><span>Peter Caswell, CEO, NetBase</span> image
Peter Caswell
CEO, NetBase
Networking Break image
10:45 - 11:00
Networking Break
High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire Global<br>Matt Cross, Head of B2B EMEA, Hotwire Global</span> image
11:00 - 11:30
High-Stakes Leadership in a Post-B2B World
Chris Paxton, Chief Strategy Officer, Hotwire Global
Matt Cross, Head of B2B EMEA, Hotwire Global

Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.

High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire Global<br>Matt Cross, Head of B2B EMEA, Hotwire Global</span> image
Chris Paxton
Chief Strategy Officer, Hotwire Global
High-Stakes Leadership in a Post-B2B World<br><span>Chris Paxton, Chief Strategy Officer, Hotwire Global<br>Matt Cross, Head of B2B EMEA, Hotwire Global</span> image
Matt Cross
Head of B2B EMEA, Hotwire Global
Developing a Social Savvy Organisation<br><span>Teodora Coste, Senior Strategic Planner, Portland Communications</span><br><span>Joy Desseigne, Research Manager, BVA BDRC</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
11:30 - 12:00
Developing a Social Savvy Organisation
Teodora Coste, Senior Strategic Planner, Portland Communications
Joy Desseigne, Research Manager, BVA BDRC
Luca Lilla, Senior Digital Strategist, TBWA\Italia

Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Developing a Social Savvy Organisation<br><span>Teodora Coste, Senior Strategic Planner, Portland Communications</span><br><span>Joy Desseigne, Research Manager, BVA BDRC</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
Teodora Coste
Senior Strategic Planner, Portland Communications
Developing a Social Savvy Organisation<br><span>Teodora Coste, Senior Strategic Planner, Portland Communications</span><br><span>Joy Desseigne, Research Manager, BVA BDRC</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
Joy Desseigne
Research Manager, BVA BDRC
Developing a Social Savvy Organisation<br><span>Teodora Coste, Senior Strategic Planner, Portland Communications</span><br><span>Joy Desseigne, Research Manager, BVA BDRC</span><br><span>Luca Lilla, Senior Digital Strategist, TBWA\Italia</span> image
Luca Lilla
Senior Digital Strategist, TBWA\Italia
Lunch image
12:00 - 13:00
Lunch
Driving Social Maturity Across a Complex Organisation<br><span>Jane Fieldsend, Social Insights Manager, L’Oréal UKI</span> image
13:00 - 13:30
Driving Social Maturity Across a Complex Organisation
Jane Fieldsend, Social Insights Manager, L’Oréal UKI

Today, brands are going beyond simple use cases (volume and sentiment) and taking social insights to the next level. Learn how L’Oréal cultivates social maturity across a complex organisation by engaging leadership to drive results from the right use case to show the value that social analytics can have on your brand.

Driving Social Maturity Across a Complex Organisation<br><span>Jane Fieldsend, Social Insights Manager, L’Oréal UKI</span> image
Jane Fieldsend
Social Insights Manager, L’Oréal UKI
Consumer Behaviour Modeling – A New Way of Thinking<br><span>Razi Imam, Founder, CEO, 113 Industries</span> image
13:30 - 14:00
Consumer Behaviour Modeling – A New Way of Thinking
Razi Imam, Founder, CEO, 113 Industries

Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries. Consumer Behaviour Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behaviour. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.

Consumer Behaviour Modeling – A New Way of Thinking<br><span>Razi Imam, Founder, CEO, 113 Industries</span> image
Razi Imam
Founder, CEO, 113 Industries
Turning Data Insights into Business Value<br><span>Adrián Becerra, CTO, sibilare*</span> image
14:00 - 14:30
Turning Data Insights into Business Value
Adrián Becerra, CTO, sibilare*

Getting insights from data is about putting the focus where companies really need it. As we gather all data and information we must also keep in mind what this data will help us with. Insights make sense as long as they allow us to take and evaluate actions that will improve our company. In this case study we will see how data can be used to make adequate decisions using them to define the right response to a reputational crisis.

Turning Data Insights into Business Value<br><span>Adrián Becerra, CTO, sibilare*</span> image
Adrián Becerra
CTO, sibilare*
Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace<br><span>Kristian Foged, Senior Consultant, Insights & Analytics, Archetype</span> image
14:30 - 15:00
Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace
Kristian Foged, Senior Consultant, Insights & Analytics, Archetype

If you’re saying the same thing as everyone else, you might as well not be talking. With the overwhelming amount of content being created and social posts flying around, using social analytics data across competitors, categories, influencers and your own brand is increasingly important to standing out. Whether it’s creative ideas or thought-leadership positioning, in this session we’ll explore how to make the case for differentiation, using data to add something new to a crowded conversation, and specific examples of helping brands find their “whitespace” to drive and measurably improve business results.

Why No One is Listening to You: The Business Case for Using Analytics to Find Your Whitespace<br><span>Kristian Foged, Senior Consultant, Insights & Analytics, Archetype</span> image
Kristian Foged
Senior Consultant, Insights & Analytics, Archetype
Networking Break image
15:00 - 15:15
Networking Break
Identifying and Amplifying Influencers<br><span>Gilbert Saktoe, MetrixLab</span> image
15:15 - 15:45
Identifying and Amplifying Influencers
Gilbert Saktoe, MetrixLab

Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way

Identifying and Amplifying Influencers<br><span>Gilbert Saktoe, MetrixLab</span> image
Gilbert Saktoe
Research Manager, MetrixLab
Building a Framework for Social Success<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span><br><span>Mike Hatfield, Social Media Insights Executive, Wavemaker</span><br><span>Simon Quinton, Account Director, Edelman Intelligence</span> image
15:45 - 16:15
Building a Framework for Social Success
Anna Zaikina, Head of Social Media Insights, Digital Media Services
Mike Hatfield, Social Media Insights Executive, Wavemaker
Simon Quinton, Account Director, Edelman Intelligence

Building a repeatable framework for your social listening program can shift your focus from standard analysis and reporting to driving strategy. Our panelists discuss share day-to-day insights for leveraging social media analytics for answering common questions, improving internal communication, and improving client success.

Building a Framework for Social Success<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span><br><span>Mike Hatfield, Social Media Insights Executive, Wavemaker</span><br><span>Simon Quinton, Account Director, Edelman Intelligence</span> image
Anna Zaikina
Head of Social Media Insights, Digital Media Services
Building a Framework for Social Success<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span><br><span>Mike Hatfield, Social Media Insights Executive, Wavemaker</span><br><span>Simon Quinton, Account Director, Edelman Intelligence</span> image
Mike Hatfield
Social Media Insights Executive, Wavemaker
Building a Framework for Social Success<br><span>Anna Zaikina, Head of Social Media Insights, Digital Media Services</span><br><span>Mike Hatfield, Social Media Insights Executive, Wavemaker</span><br><span>Simon Quinton, Account Director, Edelman Intelligence</span> image
Simon Quinton
Account Director, Edelman Intelligence
Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase</span> image
16:15 - 16:45
Social Analytics Driven Marketing Strategies Your CMO Will Love
Mike Baglietto, Global Head of Product Marketing, NetBase

Highlighting social analytics best practices, the power of real time insights into all your customer conversations, all powered by next generation artificial intelligence.

Social Analytics Driven Marketing Strategies Your CMO Will Love<br><span>Mike Baglietto, Global Head of Product Marketing, NetBase</span> image
Mike Baglietto
Senior Director of Product Marketing, NetBase
Closing Remarks image
16:45 - 17:00
Closing Remarks
Happy Hour image
17:00 - 18:00
Happy Hour
09:00 - 10:00
Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement.

09:00 - 10:00
Brand & Competitive Monitoring Basics: Best Practices in Topic Building

This session will teach participants key elements for basic topic building to maximize your social listening effectiveness and deliver better insights. Understand how to best capture brand conversation and compare key metrics versus competitors.

10:00 - 11:00
Advanced Best Practices in Social Analytics

In this session, NetBase strategists share advanced tips and tricks to help senior social analysts solve their most strategic business challenges. Specific subjects include dealing with geography challenges, unique ways to cut sentiment, influencer measurement, and example case studies with business results.

10:00 - 11:00
Crisis Management: Uncovering More Insight (Part I)

Building on our “Best Practices for Topic Building” session, participants will learn some of the basics for identifying issues and understanding sentiment. Create alerts and learn about how to avoid future issues.

Break image
11:00 - 11:30
Break
Break image
11:00 - 11:30
Break
11:30 - 12:15
Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

Social media represents the world’s largest focus group and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.

11:30 - 12:15
Campaign Reporting: Uncovering More Insight (Part II)

Building on our “Best Practices for Topic Building” session, participants will learn how to extract precise social insights that connect with campaign goals. This session covers NetBase’s comprehensive filtering and analytic capabilities includ­ing common analyses and creating campaign themes.

12:15 - 13:00
Creating a Social Listening Program: How Brands & Agencies Can Deliver ROI

This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important ways to organise their programs and measurement strategies that align with business objectives to deliver measurable ROI for every use case.

12:15 - 13:00
Presenting Insights & Driving Action: Storytelling and Dashboard Templates

Put your insights into action! Participants will learn use case templates in NetBase and dashboard best practices to deliver the right information to internal stakeholders for faster, more accurate business decisions.

Select date to see events.

Speakers

Come back often as we announce additional conference speaker details

Dr. Jillian Ney
Dr. Jillian Ney UK's first Dr of Social Media I Social Media Intelligence & Behavioural Science
Peter Caswell
Peter Caswell CEO
Jane Fieldsend
Jane Fieldsend Social Insights Manager
Simon Quinton
Simon Quinton Account Director
Chris Paxton
Chris Paxton Chief Strategy Officer
Matt Cross
Matt Cross Head of B2B EMEA
Anupam Singh
Anupam Singh Founder, President
Razi Imam
Razi Imam Founder, CEO
Joy Desseigne
Joy Desseigne Research Manager
Anna Zaikina
Anna Zaikina Head of Social Media Insights
Gilbert Saktoe
Gilbert Saktoe Research Manager
Kristian Foged
Kristian Foged Senior Consultant, Insights & Analytics
Teodora Coste
Teodora Coste Senior Strategic Planner
Mike Hatfield
Mike Hatfield Social Media Insights Executive
Luca Lilla
Luca Lilla Senior Digital Strategist
Adrián Becerra
Adrián Becerra CTO
Sophie Benello
Sophie Benello Technical Account Manager
Paige Leidig
Paige Leidig CMO
Mike Baglietto
Mike Baglietto Senior Director of Product Marketing

Tickets

Secure your spot at this must-attend social analytics event!

19-20, June 2019

Main Conference Pass +
All-Star Academy

£199

/ per ticket

Venue: AMBA Hotel Marble Arch

The elegant and modern AMBA Hotel Marble Arch is in the heart of West London’s upscale Marylebone district, a few blocks north of Oxford Street, and a short walk from Marble Arch and Bond Street Tube stations.

AMBA Hotel Marble Arch
Bryanston Street, Marble Arch
London W1H 7EH, UK

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