<div class="modal" id="nbput-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.</p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="social-listening-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Nancy Harhut</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Chief Creative Officer, <br/>Harhut & Associates</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>If You're Using Social Listening Just for Analytics, You're Missing Out on 90% of What Your Tool Can Do</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Social listening analytics are just the tip of the iceberg. Learn how to move past vanity metrics to unearth meaningful, actionable insights that really drive results and inspire new strategies.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="getting-real-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Brad Fay</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Managing Director, <br/>Engagement Labs</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Getting Real About Social: Combining Social Listening and Real-World Conversation Measurement Reveals the Full Picture of Social Influence</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Getting real in understanding your customer through social requires combining social listening with customer experiences across multiple channels - social, surveys, call centers, digital and more. See how a more complete approach can deliver new insights and opportunities to drive even better customer experiences.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="netbase-product-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="audience-first-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Audience-First Content Marketing: What It Actually Means, Why It Matters, and How to Leverage It for Your Brand</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> The content you share should have your audience in mind - always. What exactly does that mean, and how do you know you're getting it right? In this session, learn how social data is the key to informing your content strategy.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="cx-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Customer Experience - It's Not Just Marketing Anymore. It's Your Whole Business</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Customers are providing you feedback throughout the customer journey—from consideration to loyalty. Do you use this valuable asset to optimize your entire business? In this panel, hear how to incorporate social analytics to inform all aspects of your customer life cycle<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="trend18-ln-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Trends in Social - What's on the Horizon for 2018 and Beyond</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Don't miss this lively panel session discussing what's trending and where we see social going in the future.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="welcomeAddress-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Peter.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name"> Peter Caswell<!-- [et_pb_line_break_holder] --> </h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">CEO<br/> NetBase</h2><!-- [et_pb_line_break_holder] --> </div><br/><!-- [et_pb_line_break_holder] --><div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Bob.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name"> Bob Ciccone<!-- [et_pb_line_break_holder] --> </h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">COO, EVP Product<br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div> <!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p><strong>Welcome Address: The Future of NetBase and the Social Media Analytics Market</strong></p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Join NetBase CEO, Peter Caswell, and COO, EVP Product, Bob Ciccone, as they share the evolution of NetBase, our relentless pursuit of helping customers solve their most important business initiatives, transforming customer data to fuel every aspect of their organization.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="substance-global-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Head | Heart | Gut – How to Make Emotional Connections with Anyone</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> As humans, we are driven by connections. As marketers, we want our content to make a connection but sometimes trying to sell emotions can be tough! This session looks at not only the science of why we need connections but also showcases how you can use tools to help back up your approach and reasons to believe.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="ses-post-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>Socialising Social Insight Across the Business</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> How the UK’s largest retailer, with 11,600 branches and 170 products and services -- spanning mails, financial services, telecoms and more -- use social insight to understand the needs of their customers and make business decisions at multiple levels to ensure it matters as much tomorrow as it does today.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="113-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="cnc-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="engagement-lab-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --> <div class="speaker-info"><!-- [et_pb_line_break_holder] --> <img class="speaker-img" src="https://nbldev6.wpengine.com/wp-content/uploads/2017/06/Nancy-1.png" /><!-- [et_pb_line_break_holder] --> <h1 class="speaker-name">Mike Baglietto</h1><!-- [et_pb_line_break_holder] --> <h2 class="speaker-job">Director, Product Marketing, <br/>NetBase</h2><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->--><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p>How Your Brand Can Generate the Right Conversations to Enable Your Sales Objectives</p><!-- [et_pb_line_break_holder] --><p><strong>Abstract:</strong> Understand how a complete approach can deliver key insights and conversations that deliver the best customer experiences, resulting in the right opportunities.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbput-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.</p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-frame-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>How to frame your analysis: Best Practices in Topic Building</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> Take your topic building beyond simple keyword and tag definitions. This session will teach participants key elements for more complex topic building to maximize your social listening effectiveness and deliver better insights.</p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-master-experiences-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. <!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-tip-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> Building on our "Best Practices for Topic Building" session, participants will learn how to extract precise social insights that connect with organizational goals. This session covers NetBase’s comprehensive filtering and analytic capabilities including saved analyses, dashboards, and alerting. </p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-master-fuel-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p><strong>Fuel customer driven innovation: Surface unmet needs using category and competitive analyses</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong>Social media represents the world’s largest focus group, and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-insight-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> Put your insights into action! Participants will learn multi-topic analyses and comparisons, custom dashboard organization, and data exports that deliver the right information to internal stakeholders for faster, more accurate business decisions.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-putting-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Putting Social into Action: Best Practices</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong>In this participant driven session, NetBase social analysts will share best practices that will make you the "go-to" resource for all things social. NetBase experts will discuss common business challenges and advanced use cases that will apply your knowledge of the NetBase platform to support strategic business decisions. <!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-master-monetize-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Monetize Social Analytics: Improve Program Measurement & Governance </strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> In the past, social media ROI has been difficult to quantify, but not any more. <!-- [et_pb_line_break_holder] -->This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important metrics and measurement strategies that align social programs with business objectives that deliver measurable ROI for every use case.<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="modal" id="nbas-master-advance-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"><!-- [et_pb_line_break_holder] --> <div class="modal-dialog" role="document"><!-- [et_pb_line_break_holder] --> <div class="modal-content"><!-- [et_pb_line_break_holder] --> <div class="modal-header"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><!-- [et_pb_line_break_holder] --> <span aria-hidden="true">×</span><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="modal-body"><!-- [et_pb_line_break_holder] --><p> <strong>Advance Best Practices in Social Analytics</strong></p><!-- [et_pb_line_break_holder] --><p> <strong>Abstract:</strong> In this participant driven session, NetBase social analysts share advanced strategies and tactics to help senior social analysts solve their most strategic business challenges. Bring your most difficult questions and learn from the experts! <!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>