Enter the New Era of Social Analytics
19 – 20 June, 2019
- Be informed on the latest in Artificial Intelligence
- Learn innovative best practices from brands and agencies
- Hear compelling success stories that drove ROI
- See a sneak-peek of latest innovative products
- Connect and network with peers and experts
- Get trained by master practitioners
Global Brands, Leading Agencies and You!
Former speakers & attendees include brands and agencies like…
Agenda
Dr. Jillian Ney, UK’s first Dr of Social Media I Social Media Intelligence & Behavioural Science
We’re all really smart professionals, right?! Yes, we are. But what if I told you that your smarts are killing your future success? Yes. A bold claim. In this session, we’ll explore how your knowledge is limiting what you do with social data, and why approaching social data analysis with a child’s mind gives you more opportunity for success.
Chris Paxton, Chief Strategy Officer, Hotwire Global
Matt Cross, Head of B2B EMEA, Hotwire Global
Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
Teodora Coste, Senior Strategic Planner, Portland Communications
Joy Desseigne, Research Manager, BVA BDRC
Luca Lilla, Senior Digital Strategist, TBWA\Italia
Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our panelists share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.
Jane Fieldsend, Social Insights Manager, L’Oréal UKI
Today, brands are going beyond simple use cases (volume and sentiment) and taking social insights to the next level. Learn how L’Oréal cultivates social maturity across a complex organisation by engaging leadership to drive results from the right use case to show the value that social analytics can have on your brand.
Razi Imam, Founder, CEO, 113 Industries
Do you know the real reason why consumers do not naturally think of Tuna when they are on a high protein diet? Or why college grads really join Facebook and Google? Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons? These are some of the answer you will get to hear from 113 Industries. Consumer Behaviour Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behaviour. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.
Adrián Becerra, CTO, sibilare*
Getting insights from data is about putting the focus where companies really need it. As we gather all data and information we must also keep in mind what this data will help us with. Insights make sense as long as they allow us to take and evaluate actions that will improve our company. In this case study we will see how data can be used to make adequate decisions using them to define the right response to a reputational crisis.
Kristian Foged, Senior Consultant, Insights & Analytics, Archetype
If you’re saying the same thing as everyone else, you might as well not be talking. With the overwhelming amount of content being created and social posts flying around, using social analytics data across competitors, categories, influencers and your own brand is increasingly important to standing out. Whether it’s creative ideas or thought-leadership positioning, in this session we’ll explore how to make the case for differentiation, using data to add something new to a crowded conversation, and specific examples of helping brands find their “whitespace” to drive and measurably improve business results.
Gilbert Saktoe, MetrixLab
Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way
Anna Zaikina, Head of Social Media Insights, Digital Media Services
Mike Hatfield, Social Media Insights Executive, Wavemaker
Simon Quinton, Account Director, Edelman Intelligence
Building a repeatable framework for your social listening program can shift your focus from standard analysis and reporting to driving strategy. Our panelists discuss share day-to-day insights for leveraging social media analytics for answering common questions, improving internal communication, and improving client success.
From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement.
In this session, NetBase strategists share advanced tips and tricks to help senior social analysts solve their most strategic business challenges. Specific subjects include dealing with geography challenges, unique ways to cut sentiment, influencer measurement, and example case studies with business results.
Building on our “Best Practices for Topic Building” session, participants will learn some of the basics for identifying issues and understanding sentiment. Create alerts and learn about how to avoid future issues.
Social media represents the world’s largest focus group and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.
Building on our “Best Practices for Topic Building” session, participants will learn how to extract precise social insights that connect with campaign goals. This session covers NetBase’s comprehensive filtering and analytic capabilities including common analyses and creating campaign themes.
This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important ways to organise their programs and measurement strategies that align with business objectives to deliver measurable ROI for every use case.
Put your insights into action! Participants will learn use case templates in NetBase and dashboard best practices to deliver the right information to internal stakeholders for faster, more accurate business decisions.
Thursday: 20th June
Day 2 includes two tracks of training sessions on the NetBase portfolio. Whether you’re new to NetBase or a power user, learn how to maximize the value of social analytics, apply best practices, and extend insights that will impact your entire organization.
Interested in speaking at NetBase LIVE London 2018? Click here to learn more and contact us.
Tickets
Secure your spot at this must-attend social analytics event!
19-20, June 2019
Main Conference Pass +
All-Star Academy
30% OFF EARLY BIRD
£199 £139
/ per ticket
Venue: AMBA Hotel Marble Arch
The elegant and modern AMBA Hotel Marble Arch is in the heart of West London’s upscale Marylebone district, a few blocks north of Oxford Street, and a short walk from Marble Arch and Bond Street Tube stations.
AMBA Hotel Marble Arch
Bryanston Street, Marble Arch
London W1H 7EH, UK
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If You're Using Social Listening Just for Analytics, You're Missing Out on 90% of What Your Tool Can Do
Abstract: Social listening analytics are just the tip of the iceberg. Learn how to move past vanity metrics to unearth meaningful, actionable insights that really drive results and inspire new strategies.