Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at at Andersen Consulting (now Accenture).

Dave works with NetBase brand and agency clients worldwide, helping them define their social analytics requirements, establish best practices, and implement effective programs. He conducts advanced training courses and consults in every aspect of social media analytics implementation and optimization.

Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012.

Steve is the Managing Director of Engagement Labs’ UK office, He oversees Engagement Labs’ operations in Europe, including TotalSocial™- the world’s first measurement solution that integrates brand social performance across all consumer conversations – online, offline, private, public. Steve has widespread experience in researching the issues of brand and media buzz, advocacy, and social influence from all angles. He is acknowledged as a leader in the holistic measurement of brand amplification, and a regular speaker at industry events and conferences.

Recently appointed as Head of Social Media Insights at Digital Media Services, Anna has a strong track record of delivering social media data-driven insights. In the past, she coordinated and executed social media campaign evaluation and content monitoring for a number of clients at DigitasLBi. She has also worked for HMRC, where she set up and managed the owned and earned social media reporting pipeline.

Darren heads up Social Media at Post Office, a commercial business with a public purpose, which has the largest retail network in the United Kingdom, with branches all sitting at the heart of local communities. They continue to be the leading mails retailer and their financial services business is amongst the fastest growing in the UK. Post Office have connected communities and customers with the products and services they need for 370 years, and Darren is always busy finding ways to translate this digitally using social media. Outside of Post Office, Darren previously the led the social media activity for the premium beauty division of the fastest growing online retailer in the UK, The Hut Group. He has also recently co-authored and presented papers about social media to both the Academy of Marketing and the Institute for Small Businesses and Entrepreneurship. He also holds professional diplomas from both the Institute for Direct & Digital Marketing and Chartered Management Institute, which is also an active member of and where he enjoys meeting like-minded people.

Simon has over 10 years’ experience working in Digital marketing; specialising in all things social (from measurement to influencers to paid) and an array of secondary research methodologies. He has worked for Edelman for 7 years where is he part of the Intelligence team, a dedicated research, measurement and strategy led offering in London. He was also one of the first to partner with NetBase in Europe!

Anupam Singh is an entrepreneur with over 25 years of experience in designing, building and delivering innovative solutions and services. Anupam co-founded 113 Industries in 2010 to help Fortune 500 companies develop and launch breakthrough products and solutions. 113 Industries combines Natural Language Processing and Cognitive Computing to provide Data Driven Insights on consumers at a scale of millions of consumers. Anupam also lectures on innovation.

Coming from an all encompassing digital marketing background which spans over 11 years, Lucy’s expertise ranges from landscape, audience and influencer mapping, social engagement and content strategy building. Using relevant insights and data, she plans and executes multi-platform, multi-stakeholder campaigns.

A business school graduate, François has multiple career paths. After his first professional years spent in funds management in London, he evolved towards new media marketing. He was in charge of studies at France Télévision, specializing in the convergence between interactive media and TV. He then steered his expertise towards brand content creation and digital strategy. In 2006, he joined ici Barbès Paris and is now the Managing Director in charge of business development and digital strategy.

François also supervises global strategy of accounts that have strong digital valency such as L’Oréal, SFR, Essilor, Leroy Merlin, ONMT, Alliance Renault-Nissan, l’INA, and Veuve Clicquot. He has forged a new consulting approach within the agency that is based on social listening with a dedicated department, Consumer Insights.

Liam is a big believer in the power of understanding the customer. Working in the games and entertainment industry for over 15 years he has had the pleasure of bringing creative concepts and customer insight together. Helping to build exciting and engaging campaigns, Liam is Substance’s Digital Strategist and works across the full business to offer interesting insights and knowledge to bring richer depth to audiences wants, needs and desires.

A planner analyst hybrid curious about the world and how our emotions can help shape it. I can easily get excited about the human mind and what drives our behaviour and am equally passionate about the role of data in supporting our understanding of the world.

Proud moments include winning a gold award for best evaluation strategy on a corporate account at the Digital Impact Awards (2015) and being named honorary editor of Data Journalism: Mapping the Future (first edition, 2014), one of the pioneering books on data storytelling published in the UK.

Based in London, Joana serves Customer Experience Professionals. Her areas of expertise include digital customer experience, tools like journey mapping and Agile methods. Joana also focuses on brand, and leads CX Index research in Europe.

Previous Work Experience

Before joining Forrester, Joana was the senior customer experience manager at Elsevier, a leading provider of science and health information. She was responsible for all aspects of customer experience including measurement, strategy, customer understanding, and design. She set up and managed a team of Customer Experience Professionals in charge of delivering customer insights to the business through customer journey and ecosystem mapping as well as implementing projects that drove customer satisfaction and reduced customer effort at Elsevier. Joana has a strong background in digital customer experience through her role as editor-in-chief of Elsevier's digital platform from 2008 to 2011.

Joana has also held a number of positions as a reporter covering financial services companies in the Benelux for Bloomberg, Dow Jones Newswires, and The Wall Street Journal. She has wide knowledge of the Dutch and U.K. markets.

Education

Joana holds an M.A. (Hons) in international relations and modern history from the University of St. Andrews, in Scotland. She is fluent in Dutch and Portuguese and speaks conversational Spanish and basic Italian.

NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization

Abstract: No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.