Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2017

Highlighted Speakers

Karen North, Ph.D

Professor of Digital Media

Karen Wong

Manager, Consumer Insights

Michelle Mattson

Director, Social Media Care

Laura Goldsmith

VP, Strategy



8:00 – 9:00
Registration and Breakfast
9:00 – 10:00
Welcome Address: The Future of NetBase and the Social Media Analytics Market Peter Caswell, CEO, NetBase Bob Ciccone, COO, EVP Product, NetBase
10:00 – 10:45
Successes of the Insightful Party Host: Digital and Social Media and the Customer Experience Karen Kovacs North, Ph.D, Professor of Digital Media, USC Annenberg
10:45 – 11:00
11:00 – 11:25
Discover How T-Mobile Uses Social Data To Inform All Parts Of Their Business Michelle Mattson, Director, Social Media Care, T-Mobile Elizabeth Russell, Senior Manager, Social Media Analytics and Reporting, T-Mobile
11:25– 11:50
Audience-First Content Marketing: What it Actually Means, Why it Matters, and How to Leverage it for Your Brand Laura Goldsmith, VP, Strategy, Edelman
Michael Fein, VP of Strategic Measurement Solutions, Edelman
11:50 – 12:20
Data Is Dead Unless You Use It In Real-Time. Learn From The Experts
Moderator: Nani Saffer, Account Manager, NetBase
Shaun Jacobs, Digital Analytics Manager, David&Goliath
Raquel Hunter, Social Media Consultant
Katy Hagert, Insights and Analytics Director, WE Communications
Jenna Galbreath, Strategy, WE Communications
12:20– 12:45
Why Hyundai? Creating Emotional Connections that Drive Brand Affinity Karen Wong, Manager, Consumer Insights, Hyundai
Jennifer Lim, Manager, Digital & Social Media Marketing, Hyundai
12:45 – 1:45
1:45 – 2:10
Track 1
Fireside Chat with DineEquity: Customer Experience - It's Not Just Marketing Anymore, It's your Whole Business
Moderator: Scott Cohen, Director of Social Strategy, NetBase
Mihir Minawala, Sr. Manager - Social & Competitive Intelligence, DineEquity
Track 2
NetBase Product Session: Learn About Our Latest Innovations
Elvis Lieban, Product Marketing Manager, NetBase
David Ko, Director of Product Management, NetBase
2:10 – 2:35
Track 1
If You’re Using Social Listening Just For Analytics, You’re Missing Out On 90% Of What Your Tool Can Do Laura Semple, VP Director of Content Strategy, Conill
Andy Nelson, VP Director of Social Media, Conill

Track 2
How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands Anupam Singh, Founder, President, 113 Industries
2:35 – 3:00
Track 1
NetBase Product Session: How to Put Social Analytics Into The Hands of Everyone in Your Organization
Mike Baglietto, Director, Product Marketing, NetBase
David Ko, Director of Product Management, NetBase

Track 2
Getting Real About Social: Combining Social Listening and Real-World Conversation Measurement Reveals the Full Picture of Social Influence
Brad Fay, Chief Commercial Officer, Engagement Labs
3:00 – 3:25
Track 1
#Nailing Social Customer Care
Michelle Mattson, Director Social Media Care, T-Mobile
Mike Betzer, General Manager Social Media Management, Lithium

Track 2
Getting Under Your Skin – Global Beauty Unmasked
Candida McCollam, Founder, Localspeak
Natalie Marie Byrne, Head of Brand Purpose, Unilever Presitge
Angela Haddad, VR Creative Director, One Third Blue
Jonathon Burford, Creative Director and Co-Founder, Beautycon Media
3:25 – 3:40
3:40 – 4:05
Conversationworthy – How One Agency Uses Social Listening to Build Brands
Sally Kallet, Senior Social Strategist, Camp + King
Carlisle Hensley, Associate Strategy Director, Camp + King
4:05 – 4:30
Fireside Chat with Dick Clark Productions: Mastering the Art of Monitoring Live Events in Real-Time
Moderator: Laura Kegley, Account Manager, NetBase
Maddy Mesevage, Sr.Manager, Digital Operations & Partnerships, Dick Clark Productions
Alec Ottevanger, Coordinator, Brand Marketing & Digital Strategy, Dick Clark Productions
4:30 – 5:00
Trends in Social – What’s on the Horizon for 2018 and Beyond
Moderator: Karen Wade Allen, Account Manager, NetBase
Dana Magnuson, Digital Analytics Manager, The Marketing Arm
Dave Paul, Social Media Technology, Vanguard
Chris Inners, Director of Social, OMD
5:00 – 5:15
Closing Address
5:15 onward


Who should attend NetBase Introductory ClassNew Analysts and those new to NetBase.
Who should attend NetBase Master Class:
Advanced users with 1+ year of NetBase experience.

12:00 – 1:00

Registration Opens

1:00 – 2:00

Introductory Class

How to frame your analysis: Best Practices in Topic Building

Master Class

Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience

2:00 – 3:00

Introductory Class

Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals

Master Class

Fuel customer driven innovation: Surface unmet needs using category and competitive analyses

3:00 – 3:30


3:30 – 4:15

Introductory Class

Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips

Master Class

Monetize Social Analytics: Improve Program Measurement & Governance

4:15 – 5:00

Introductory Class

Putting Social into Action: Best Practices

Master Class

Advance Best Practices in Social Analytics



Secure your spot at this must-attend social analytics event!

October 11, 2017

Main Conference Pass


/ per ticket


October 10 - 11, 2017

Main Conference Pass +
All-Star Academy


/ per ticket



JW Marriott Le Merigot

An oceanfront escape situated on vibrant Ocean Avenue, steps away from the beach and within walking distance of a vast range of renowned destinations, such as the Santa Monica Pier and the Third Street Promenade.


1740 Ocean Ave
Santa Monica, CA 90401

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 in San Francisco

NetBase LIVE 2016 Highlights

Jeannie Mai Keynote NetBase LIVE 2016

Robert Tercek Keynote NetBase LIVE 2016