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Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2017
SOLD OUT!

Highlighted Speakers

Karen North, Ph.D

Professor of Digital Media

Karen Wong

Manager, Consumer Insights

Michelle Mattson

Director, Social Media Care

Laura Goldsmith

VP, Strategy

Agenda

<div class="day-nav"><!-- [et_pb_line_break_holder] --><button type="button" class="btn-day btn-day-la" data-day="day-2"> <span style=font-size:35px;">Tuesday 10/10 </span><br> All-Star Academy</button><!-- [et_pb_line_break_holder] --><button type="button" class="btn-day btn-day-la btn-day-active-blue" data-day="day-1"><span style=font-size:35px;">Wednesday 10/11 </span><br> Main Conference</button><!-- [et_pb_line_break_holder] --></div>

WEDNESDAY: OCTOBER 11th


<div class="agenda-item" ><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">8:00 – 9:00<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Registration and Breakfast</span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">9:00 – 10:00<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Welcome Address: The Future of NetBase and the Social Media Analytics Market</span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span></span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Bob Ciccone</span>, COO, EVP Product, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!--<span data-target="#bobciccone-modal" data-toggle="modal"><img class="show-bio agenda-expand" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">10:00 – 10:45<!-- [et_pb_line_break_holder] --><div class="agenda-item-stamp">KEYNOTE</div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Successes of the Insightful Party Host: Digital and Social Media and the Customer Experience<!-- [et_pb_line_break_holder] --><span data-target="#karenNorth-model" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Karen Kovacs North, Ph.D</span>, Professor of Digital Media, <span class="agenda-item-speaker-company">USC Annenberg</span> </span> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">10:45 – 11:00<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Break<!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">11:00 – 11:25<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Discover How T-Mobile Uses Social Data To Inform All Parts Of Their Business<!-- [et_pb_line_break_holder] --><span data-target="#tmobile-abstractModal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Michelle Mattson</span>, Director, Social Media Care, <span class="agenda-item-speaker-company">T-Mobile</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Elizabeth Russell</span>, Senior Manager, Social Media Analytics and Reporting, <span class="agenda-item-speaker-company">T-Mobile</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">11:25– 11:50<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Audience-First Content Marketing: What it Actually Means, Why it Matters, and How to Leverage it for Your Brand<!-- [et_pb_line_break_holder] --><span data-target="#edelman-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Laura Goldsmith</span>, VP, Strategy, <span class="agenda-item-speaker-company">Edelman</span><!-- [et_pb_line_break_holder] --><br/><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Michael Fein</span>, VP of Strategic Measurement Solutions, <span class="agenda-item-speaker-company">Edelman</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">11:50 – 12:20<!-- [et_pb_line_break_holder] --><div class="agenda-item-stamp">Panel</div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Data Is Dead Unless You Use It In Real-Time. Learn From The Experts<br/>Moderator: <!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Nani Saffer</span>, Account Manager, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --><span data-target="#deadData-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Shaun Jacobs</span>, Digital Analytics Manager, <span class="agenda-item-speaker-company">David&Goliath</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Raquel Hunter</span>, Social Media Consultant</span><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Katy Hagert</span>, Insights and Analytics Director, <span class="agenda-item-speaker-company">WE Communications </span> <!-- [et_pb_line_break_holder] --><br/><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name"> Jenna Galbreath</span>, Strategy, <span class="agenda-item-speaker-company">WE Communications </span> <!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">12:20– 12:45<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --><!--<div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div><!-- [et_pb_line_break_holder] --><div class="agenda-item-track-2-hr"></div> --><!-- [et_pb_line_break_holder] -->Why Hyundai? Creating Emotional Connections that Drive Brand Affinity<!-- [et_pb_line_break_holder] --><span data-target="#hyundai-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Karen Wong</span>, Manager, Consumer Insights, <span class="agenda-item-speaker-company">Hyundai</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Jennifer Lim</span>, Manager, Digital & Social Media Marketing, <span class="agenda-item-speaker-company">Hyundai</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">12:45 – 1:45<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Lunch<!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">1:45 – 2:10<!-- [et_pb_line_break_holder] --> <!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-1-hr"></div><!-- [et_pb_line_break_holder] --> Fireside Chat with DineEquity: Customer Experience - It's Not Just Marketing Anymore, It's your Whole Business<br/>Moderator: <!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Scott Cohen</span>, Director of Social Strategy, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --> <span data-target="#DineEquity-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <br/><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-2-hr"></div><!-- [et_pb_line_break_holder] --> NetBase Product Session: Learn About Our Latest Innovations<!-- [et_pb_line_break_holder] --> <span data-target="#nblearn-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Elvis Lieban</span>, Product Marketing Manager, <span class="agenda-item-speaker-company">NetBase</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">2:10 – 2:35<!-- [et_pb_line_break_holder] --> <!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-1-hr"></div><!-- [et_pb_line_break_holder] --> If You’re Using Social Listening Just For Analytics, You’re Missing Out On 90% Of What Your Tool Can Do<!-- [et_pb_line_break_holder] --> <span data-target="#conill-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Laura Semple</span>, VP Director of Content Strategy, <span class="agenda-item-speaker-company">Conill</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Andy Nelson</span>, VP Director of Social Media, <span class="agenda-item-speaker-company">Conill</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <br/><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-2-hr"></div><!-- [et_pb_line_break_holder] --> How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands<!-- [et_pb_line_break_holder] --> <span data-target="#anupam-abstract-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Anupam Singh</span>, Founder, President, <span class="agenda-item-speaker-company">113 Industries</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] -->
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">2:35 – 3:00<!-- [et_pb_line_break_holder] --> <!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-1-hr"></div><!-- [et_pb_line_break_holder] --> NetBase Product Session: How to Put Social Analytics Into The Hands of Everyone in Your Organization<!-- [et_pb_line_break_holder] --> <span data-target="#nbput-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Mike Baglietto</span>, Director, Product Marketing, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> <br/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-2-hr"></div><!-- [et_pb_line_break_holder] --> Getting Real About Social: Combining Social Listening and Real-World Conversation Measurement Reveals the Full Picture of Social Influence<!-- [et_pb_line_break_holder] --> <span data-target="#engagementlabs-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Brad Fay</span>, Chief Commercial Officer, <span class="agenda-item-speaker-company">Engagement Labs</span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">3:00 – 3:25<!-- [et_pb_line_break_holder] --> <div class="agenda-item-stamp">Panel</div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-1-hr"></div><!-- [et_pb_line_break_holder] --> #Nailing Social Customer Care<!-- [et_pb_line_break_holder] --> <span data-target="#nailing-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Michelle Mattson</span>, Director Social Media Care, <span class="agenda-item-speaker-company">T-Mobile</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Mike Betzer</span>, General Manager Social Media Management, <span class="agenda-item-speaker-company">Lithium</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <br/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div><!-- [et_pb_line_break_holder] --> <div class="agenda-item-track-2-hr"></div><!-- [et_pb_line_break_holder] --> <span class="">Getting Under Your Skin – Global Beauty Unmasked<!-- [et_pb_line_break_holder] --><span data-target="#beauty-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Candida McCollam</span>, Founder, <span class="agenda-item-speaker-company">Localspeak</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Natalie Marie Byrne</span>, Head of Brand Purpose, <span class="agenda-item-speaker-company">Unilever Presitge</span></span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Angela Haddad</span>, VR Creative Director, <span class="agenda-item-speaker-company">One Third Blue</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Jonathon Burford</span>, Creative Director and Co-Founder, <span class="agenda-item-speaker-company"> Beautycon Media</span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">3:25 – 3:40<!-- [et_pb_line_break_holder] --><!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Break</span><!-- [et_pb_line_break_holder] --><!-- <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Peter Casewell</span>, CEO, NetBase<!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Bob Ciccone</span>, Head of Product, NetBase<!-- [et_pb_line_break_holder] --> </span>--><!-- [et_pb_line_break_holder] --><!--<span data-target="#" data-toggle="modal"><img class="show-bio agenda-expand" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">3:40 – 4:05<!-- [et_pb_line_break_holder] --> <!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> Conversationworthy – How One Agency Uses Social Listening to Build Brands<!-- [et_pb_line_break_holder] --> <span data-target="#campking-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Sally Kallet</span>, Senior Social Strategist, <span class="agenda-item-speaker-company">Camp + King</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Carlisle Hensley</span>, Associate Strategy Director, <span class="agenda-item-speaker-company">Camp + King</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">4:05 – 4:30<!-- [et_pb_line_break_holder] --> <!-- <div class="agenda-item-stamp">KEYNOTE</div>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc-title"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->Fireside Chat with Dick Clark Productions: Mastering the Art of Monitoring Live Events in Real-Time<br/>Moderator: <!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Laura Kegley</span>, Account Manager, <span class="agenda-item-speaker-company">NetBase</span><!-- [et_pb_line_break_holder] --> <span data-target="#dickClark-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Maddy Mesevage</span>, Sr.Manager, Digital Operations & Partnerships, <span class="agenda-item-speaker-company">Dick Clark Productions</span><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Alec Ottevanger</span>, Coordinator, Brand Marketing & Digital Strategy, <span class="agenda-item-speaker-company">Dick Clark Productions</span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">4:30 – 5:00<!-- [et_pb_line_break_holder] --><div class="agenda-item-stamp">Panel</div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title"> Trends in Social – What’s on the Horizon for 2018 and Beyond<br/>Moderator: <!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Karen Wade Allen</span>, Account Manager, <span class="agenda-item-speaker-company">NetBase </span><!-- [et_pb_line_break_holder] --><span data-target="#trend2018-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span><!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Dana Magnuson</span>, Digital Analytics Manager, <span class="agenda-item-speaker-company">The Marketing Arm</span><!-- [et_pb_line_break_holder] --><br/><!-- [et_pb_line_break_holder] --> <span class="agenda-item-speaker-name">Dave Paul</span>, Social Media Technology, <span class="agenda-item-speaker-company">Vanguard<!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><br/><!-- [et_pb_line_break_holder] --><span class="agenda-item-speaker-name">Chris Inners</span>, Director of Social, <span class="agenda-item-speaker-company">OMD </span><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">5:00 – 5:15 </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Closing Address<!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>
<div class="agenda-item"><!-- [et_pb_line_break_holder] --> <div class="agenda-item-time">5:15 onward</div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="agenda-item-desc"><!-- [et_pb_line_break_holder] --> <span class="agenda-item-desc-title">Reception<!-- [et_pb_line_break_holder] --></span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>

TUESDAY: OCTOBER 10th

Who should attend NetBase Introductory Class: New Analysts and those new to NetBase.
Who should attend NetBase Master Class: Advanced users with 1+ year of NetBase experience.

12:00 – 1:00
Registration Opens
1:00 – 2:00
Introductory Class
How to frame your analysis: Best Practices in Topic Building
Master Class
Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience
2:00 – 3:00
Introductory Class
Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals

Master Class
Fuel customer driven innovation: Surface unmet needs using category and competitive analyses
3:00 – 3:30
Break
3:30 – 4:15
Introductory Class
Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips
Master Class
Monetize Social Analytics: Improve Program Measurement & Governance
4:15 – 5:00
Introductory Class
Putting Social into Action: Best Practices
Master Class
Advance Best Practices in Social Analytics

Speakers

Chris Inners

Director of Social

Mihir Minawala

Sr. Manager - Social & Competitive Intelligence

Anupam Singh

Founder, President

Laura Goldsmith

VP, Strategy

Michael Fein

VP of Strategic Measurement

Karen North, Ph.D

Professor of Digital Media

Karen Wong

Mgr, Consumer Insights

Jennifer Lim

Mgr, Digital & Social Media Marketing

Andy Nelson

VP Director of Social Media

Michelle Mattson

Director, Social Media Care

Laura Semple

VP Director of Content Strategy

Elizabeth Russell

Sr. Manager, Analytics

Katy Hagert

Insights and Analytics Director

Jenna Galbreath

Strategy

Dave Paul

Social Media Technology

Justin Gabbert

Mgr, Digital Analytics, Optimization

Shaun Jacobs

Digital Analytics Manager

Carlisle Hensley

Associate Strategy Director

Dana Magnuson

Digital Analytics Mgr

Sally Kallet

Senior Social Strategist

Brad Fay

Chief Commercial Officer

Madeline Mesevage

Sr.Manager, Digital Operations & Partnerships

Alec Ottevanger

Coordinator, Brand Marketing & Digital Strategy

Raquel Hunter

Social Media Consultant and NetBase Aficionado

Angela Haddad

VR Creative Director

Natalie Marie Byrne

Head of Brand Purpose

Candida McCollam

Founder

Mike Betzer

SVP & GM

Peter Caswell

CEO

Bob Ciccone

COO, EVP Product

Paige Leidig

CMO

Dave Chaitt

Sr. Social Analyst

Tickets

Secure your spot at this must-attend social analytics event!
<div class="ticket-container"><!-- [et_pb_line_break_holder] --> <div class="ticket-background ticket-background-la"><!-- [et_pb_line_break_holder] --><!--<div class="ticket-promo"><span class="ticket-promo-bold"> 30%</span>Early Bird Discount </div>--><!-- [et_pb_line_break_holder] --> <p class="ticket-date">October 11, 2017</p><!-- [et_pb_line_break_holder] --> <p class="ticket-header ticket-same-header-height">Main Conference Pass</p><!-- [et_pb_line_break_holder] --> <p class="ticket-price">$99</p><!-- [et_pb_line_break_holder] --> <p class="ticket-subprice">/ per ticket</p><!-- [et_pb_line_break_holder] --> <a class="ticket-button ticket-button-la">SOLD OUT! </a><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --></div><!-- [et_pb_line_break_holder] -->
<div class="ticket-container"><!-- [et_pb_line_break_holder] --> <div class="ticket-background ticket-background-la"><!-- [et_pb_line_break_holder] --><!--<div class="ticket-promo"><span class="ticket-promo-bold"> 30%</span>Early Bird Discount </div>--><!-- [et_pb_line_break_holder] --> <p class="ticket-date">October 10 - 11, 2017</p><!-- [et_pb_line_break_holder] --> <p class="ticket-header">Main Conference Pass + <br/>All-Star Academy</p><!-- [et_pb_line_break_holder] --> <p class="ticket-price">$249</p><!-- [et_pb_line_break_holder] --> <p class="ticket-subprice">/ per ticket</p><!-- [et_pb_line_break_holder] --><a class="ticket-button ticket-button-la"> SOLD OUT! </a><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --></div><!-- [et_pb_line_break_holder] -->
<div class="venue-container venue-container-margin-left"><!-- [et_pb_line_break_holder] --> <p class="venue-header">Venue</p><!-- [et_pb_line_break_holder] --> <div class="venue-wrapper"><!-- [et_pb_line_break_holder] --> <p class="venue-sub-header">JW Marriott Le Merigot<!-- [et_pb_line_break_holder] --></p><!-- [et_pb_line_break_holder] --> <p class="venue-desc">An oceanfront escape situated on vibrant Ocean Avenue, steps away from the beach and within walking distance of a vast range of renowned destinations, such as the Santa Monica Pier and the Third Street Promenade. </p><!-- [et_pb_line_break_holder] --> <a class="venue-button venue-button-la" target="_blank" href="http://www.marriott.com/hotels/travel/laxlm-jw-marriott-santa-monica-le-merigot/" target="_blank">MARRIOTT WEBSITE </a><!-- [et_pb_line_break_holder] --> <p class="venue-location"><!-- [et_pb_line_break_holder] -->1740 Ocean Ave<br><!-- [et_pb_line_break_holder] -->Santa Monica, CA 90401<!-- [et_pb_line_break_holder] --> </p><!-- [et_pb_line_break_holder] --><!--<p> <a href="https://www.eventbrite.com/e/netbase-live-2017-los-angeles-tickets-36115105252" target="_blank">Click here</a> to see local hotel recommendations on the registration page.</p>--><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div>

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 in San Francisco

NetBase LIVE 2016 Highlights

Jeannie Mai Keynote NetBase LIVE 2016

Robert Tercek Keynote NetBase LIVE 2016