Abstract: In his keynote, Brian will share how to shift from consumer experience to experience and innovation to compete for more. Brian will help you learn what it takes to develop the insights to support the catalyst to focus on experience while increasing the value of your role within the organization.

Abstract: Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!

Abstract: Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Abstract: For many years multicultural advertising has been considered a niche discipline, but in today’s diverse climate, it’s hard to call anything “niche”. In the current American landscape, brands that are being intentionally inclusive and mindful in their messaging are gaining share of heart, particularly with Millennial and Gen Z consumers. These young buyers are demanding that brands take a stand for the causes that are important to them, and they are showing their support for brands who do so via their wallets. tinydrum, a listen-first creative agency based in Austin, specializes in “Speaking Human” and creating insights-based work that resonates with the “mainstream”, the “niche”, and everyone in between.

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Abstract: In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.

Abstract: You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Abstract: You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Abstract: How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground.

Abstract: How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground.

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Abstract: Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.

Abstract: Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Abstract: Do CTRs matter?  What is the value of an influencer tweet?  With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical.  The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Abstract: While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.

Abstract: Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.

Abstract: Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.

Abstract: Do CTRs matter?  What is the value of an influencer tweet?  With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical.  The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.

Abstract: As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives.

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Abstract: No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis.

Abstract: Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.

Abstract: Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.

Abstract: How do you move from ‘storytelling’, where marketers create and distribute their brand messaging, to “storymaking”, where the brand’s audience becomes the storytellers, engaging with the brand at a whole new level. Hear how Taco Bell identifies storymakers, forging relationships and amplifying their creativity and enthusiasm.