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Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018

SOLD OUT!

Highlights

Agenda

<div class="day-nav"><button type="button" class="btn-day btn-day-la btn-day-active-blue" data-day="day-1"> <span style=font-size:35px;">Tuesday 10/16 </span><br> Day 1</button><button type="button" class="btn-day btn-day-la " data-day="day-2"><span style=font-size:35px;">Wednesday 10/17 </span><br> Day 2</button></div>

TUESDAY: OCTOBER 16th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 8:00 - 8:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Registration </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 8:30 - 9:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Introductory Class </div> <div class="agenda-item-track-1-hr"> </div> Introducing NetBase and Best Practices in Topic Building <span data-target="#nbas-introduce-modal" data-toggle= "modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Roosevelt Room </p>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Master Class </div> <div class="agenda-item-track-2-hr"> </div> Create Experiences that Drive Engagement. Campaign Strategies that Connect Emotionally with Your Target Audience <span data-target="#nbas-master-experiences-analysis-modal" data-toggle="modal"><img class= "show-bio agenda-expand-nba" height="9" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Ballroom </p>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 9:15 - 10:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Introductory Class </div> <div class="agenda-item-track-1-hr"> </div> Tips & Tricks for Analysis: Analytics Capabilities that Connect Social Insights with Organizational Goals <span data-target="#nbas-tip-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" height="9" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Roosevelt Room </p>  <span class="agenda-item-speaker-name">Mihir Minawala</span>, Sr. Manager - Social & Competitive Intelligence, <span class="agenda-item-speaker-company">DineEquity</span> </div> --> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Master Class </div> <div class="agenda-item-track-2-hr"> </div> Fuel Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses <span data-target= "#nbas-master-fuel-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Room </p>  <span class="agenda-item-speaker-name">David Ko</span>, Director of Product Management, <span class="agenda-item-speaker-company">NetBase</span> --> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 10:00 - 10:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Break </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 10:30 - 11:15  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Introductory Class </div> <div class="agenda-item-track-1-hr"> </div> Insights & Driving Action: Dashboard Templates and Executive Presentation Tips <span data-target= "#nbas-insight-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Roosevelt Room </p> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Master Class </div> <div class="agenda-item-track-2-hr"> </div> Monetize Social Analytics: Improve Program Measurement & Governance <span data-target= "#nbas-master-monetize-analysis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Ballroom </p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 11:15 - 12:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Introductory Class </div> <div class="agenda-item-track-1-hr"> </div> Putting Social into Action: Best Practices <span data-target="#nbas-putting-analysis-modal" data-toggle= "modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Roosevelt Room </p> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Master Class </div> <div class="agenda-item-track-2-hr"> </div> Advance Best Practices in Social Analytics <span data-target="#nbas-master-advance-analysis-modal" data-toggle= "modal"><img class="show-bio agenda-expand-nba" height="9" src= "https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Ballroom </p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 12:00 - 1:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Lunch </div> <p>Location: Atrium </p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 1:00 - 1:15 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Welcome and Introductions </div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class= "agenda-item-speaker-company">NetBase</span> </div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 1:15 - 2:00 <div class="agenda-item-stamp"> KEYNOTE </div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> The Shift from CX to Experience: Why experience is everything now and how to design experiences that matter <span data-target="#brian-solis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brian Solis</span>, Principal Analyst, <span class= "agenda-item-speaker-company">Altimeter</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 2:00 - 2:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Storytelling Off the Screen: How IMAX Uses Social Listening to Bring its Research to Life <span data-target="#imax-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Sarah Davison</span>, Sr. Manager, Marketing Strategy , <span class="agenda-item-speaker-company">IMAX </span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 2:30 - 3:00 </div>    <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Creating a Social Measurement Framework that Your CMO Will Love <span data-target="#pmk-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Michael Fein</span>, SVP Strategic Insights & Analytics, <span class="agenda-item-speaker-company">PMK*BNC</span> </div>  </div> </div>  <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 3:00 - 3:30  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break</span> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 3:30 - 4:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Track 1 </div> <div class="agenda-item-track-1-hr"> </div> "Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content <span data-target="#chili-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Chris Ebbeler</span>, Director of Social, <span class= "agenda-item-speaker-company">Chili’s Grill & Bar</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Kyle Taylor</span>, Founding Partner, <span class= "agenda-item-speaker-company">Fact & Fiction</span> </div> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Track 2 </div> <div class="agenda-item-track-2-hr"> </div> How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands <span data-target="#113-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Roosevelt Room </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Razi Imam</span>, Founder, CEO, <span class= "agenda-item-speaker-company">113 Industries</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Anupam Singh</span>, Founder, President , <span class= "agenda-item-speaker-company">113 Industries</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 4:00 - 4:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1"> Track 1 </div> <div class="agenda-item-track-1-hr"> </div> Social Listening for Today’s America <span data-target="#taki-abstract-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Shelina Taki</span>, Director of Strategic Intelligence, <span class= "agenda-item-speaker-company">tinydrum</span> </div> <br> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2"> Track 2 </div> <div class="agenda-item-track-2-hr"> </div> Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends <span data-target="#intermark-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Roosevelt Room </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Ted Tagalakis</span>, VP, Social Media, <span class= "agenda-item-speaker-company">Intermark Group</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 4:30 - 5:00 <div class="agenda-item-stamp"> PANEL </div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Developing a Social Savvy Organization <br>Moderator: <span class="agenda-item-speaker-name">Nani Saffer</span>, VP Account Management, <span class="agenda-item-speaker-company">NetBase<span data-target="#dasso-modal" data-toggle="modal"><img class= "show-bio agenda-expand-nba" height="9" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Chris Inners</span>, Head of Social, OMD Create West, <span class= "agenda-item-speaker-company">OMD Create West</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Inga Starrett</span>, Analytics Lead, <span class= "agenda-item-speaker-company">Big Valley Marketing</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Kevin Hack</span>, Social Intelligence, Fan & Media Intelligence, <span class="agenda-item-speaker-company">ESPN</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Elisabeth Korody</span>, Social & Innovation Strategist, <span class= "agenda-item-speaker-company">FleishmanHillard</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 5:00 - 6:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Happy Hour </div> <p>Location: Poolside Cabanas </p> </div> </div>

TUESDAY: OCTOBER 16th

Who should attend NetBase Introductory Class: New Analysts and those new to NetBase.
Who should attend NetBase Master Class: Advanced users with 1+ year of NetBase experience.

WEDNESDAY: OCTOBER 17th

<div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">8:30 - 9:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Breakfast and Coffee</div><p>Location: Atrium</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:30 - 9:45 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Welcome Back</div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">9:45 - 10:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">The NetBase Roadmap - Skating to Where the Puck Is</div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Peter Caswell</span>, CEO, <span class="agenda-item-speaker-company">NetBase </span> </div>  <span class="agenda-item-speaker-name">Bob Ciccone</span>, COO, EVP Product, <span class="agenda-item-speaker-company">NetBase </span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Leigh Nichols</span>, VP of Product Introduction, <span class="agenda-item-speaker-company">NetBase </span> </div> -->  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">10:30 - 11:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Taking Tacos Where They’ve Never Been: Using social insights to turn story telling into story making <span data-target="#tacobell-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Billy Grenham</span>, Global Director of Marketing & Communications, <span class="agenda-item-speaker-company">Taco Bell </span> </div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time"> 11:00 - 11:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Data Driven Big Ideas: Toyota Tundra and World Cup 2018<span data-target="#conill-modal" data-toggle="modal"><img class= "show-bio agenda-expand-nba" height="9" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div>  <p>Location: Hollywood Ballroom </p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Andy Nelson</span>, SVP, Director of Social Media, <span class= "agenda-item-speaker-company">Conill</span> </div>   <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Laura Semple</span>, VP, Director of Content Strategy, <span class= "agenda-item-speaker-company">Conill</span> </div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">11:30 - 12:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Using Social Intelligence to Drive Audience First Marketing Strategy<span data-target="#visa-modal" data-toggle="modal"><img class= "show-bio agenda-expand-nba" height="9" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17"></span> </div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Jessica Williams</span>, Sr. Director of Global Brand & Digital Products Marketing, <span class="agenda-item-speaker-company">Visa</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">12:00 - 1:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Lunch </span> <p>Location: Atrium</p> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:00 - 1:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Let’s Be More Than Friends: Using Shared Interests to Win in Social <span data-target="#friends-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Rick Albano</span>, CCO, <span class="agenda-item-speaker-company">Swift</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name"> Brooke-Lynn Howard</span>, Head of Strategy, <span class="agenda-item-speaker-company">Swift</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Extend the Value of Social Insights Throughout Your Organization with NetBase Pro <span data-target="#nbas-extend-value-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Roosevelt Room</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Mike Baglietto</span>, Director of Product Marketing, <span class="agenda-item-speaker-company">NetBase</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">1:30 - 2:00  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Managing “Oh $%!#” Social Media Moments <span data-target="#id-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brandon Chesnutt</span>, VP, Director of Digital & Development, <span class="agenda-item-speaker-company">Identity PR </span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions <span data-target="#purple-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Roosevelt Room</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Erica Goldman</span>, Research Director, <span class="agenda-item-speaker-company">Purple Strategies</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Nicki Zink</span>, Digital Intelligence and Insights Analyst, <span class="agenda-item-speaker-company">Purple Strategies</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:00 - 2:30  </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-1">Track 1</div> <div class="agenda-item-track-1-hr"></div> Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign <span data-target="#text100-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Brian Mossop</span>, Head of Analytics, <span class="agenda-item-speaker-company">Text100</span> </div> <br/> <div class="agenda-item-desc-title"> <div class="agenda-item-track-stamp agenda-item-track-2">Track 2</div> <div class="agenda-item-track-2-hr"></div> Hacking the Future of Work by Empowering Your Team <span data-target="#nbas-ai-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Roosevelt Room</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Cassie Tisdell</span>, Manager, Customer Success, <span class="agenda-item-speaker-company">NetBase</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name"> Chris McBurney</span>, Customer Success, <span class="agenda-item-speaker-company">NetBase</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">2:30 - 3:00  </div> <div class="agenda-item-desc"> <span class="agenda-item-desc-title">Break </span> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:00 - 3:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Social Listening for Employer Reputation / Employee Experience <span data-target="#vanguard-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Stephanie Scher</span>, Social Media Channel Manager, <span class="agenda-item-speaker-company">Vanguard</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">3:30 - 4:00 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title"> Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand<span data-target="#fullscreen-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span></div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Jason Molina</span>, Senior Director of Strategy, <span class="agenda-item-speaker-company">Fullscreen</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Ashley Carr</span>, Strategist, <span class="agenda-item-speaker-company">Fullscreen</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:00 - 4:30 <div class="agenda-item-stamp">PANEL</div> </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy <br>Moderator: <span class="agenda-item-speaker-name">Caitlin Tittl</span>, VP of Sales, <span class="agenda-item-speaker-company">NetBase <span data-target="#tis-modal" data-toggle="modal"><img class="show-bio agenda-expand-nba" src="https://www.netbaselive.com/wp-content/uploads/2017/06/dropdown.svg" width="17" height="9"></span> </div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Michael Jacobson</span>, Vice President, <span class="agenda-item-speaker-company">Octagon</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Kristen Longfield</span>, Head of Consumer Insights, <span class="agenda-item-speaker-company">Fanthropology</span> </div> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Mike Markham</span>, CMO, <span class="agenda-item-speaker-company">Beauty Bakerie</span> </div> </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Closing Remarks</div> <p>Location: Hollywood Ballroom</p> <div class="agenda-item-speaker"> <span class="agenda-item-speaker-name">Paige Leidig</span>, CMO, <span class="agenda-item-speaker-company">NetBase </span></div>  </div> </div> <div class="agenda-item agenda-item-cp"> <div class="agenda-item-time">4:30 - 5:30 </div> <div class="agenda-item-desc"> <div class="agenda-item-desc-title">Happy Hour</div> <p>Location: Poolside Cabanas</p> </div> </div>

Tickets

Secure your spot at this must-attend social analytics event!

<div class="ticket-container "> <div class="ticket-background ticket-background-la"> <p class="ticket-date">October 16-17, 2018</p> <p class="ticket-header">Full Conference Pass</p><p class="ticket-price" style="margin-bottom:40px">$299</p> <a href="https://www.eventbrite.com/e/netbase-live-2018-los-angeles-oct-16-17-tickets-47451953069" target="_blank" class="ticket-button ticket-button-ny"> SOLD OUT!</a> </div></div>

Speakers

<div class="expanding-speaker-grid"> <ul class="speaker-grid-list"> <li><a href="#Brian-Solis-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brian-Solis.jpg" /> <div class="speaker-grid-item-content"> <h2>Brian Solis</h2> <p>Principal Analyst</p> <p>Altimeter</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/altimeter.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Sarah-Davison-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/sarah.jpg" /> <div class="speaker-grid-item-content"> <h2>Sarah Davison</h2> <p>Sr. Manager, Marketing Strategy</p> <p>IMAX</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/imaxlogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brandon-Chesnutt-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Brandon-Chessnut.jpg" /> <div class="speaker-grid-item-content"> <h2>Brandon Chesnutt</h2> <p>VP, Director of Digital & Development</p> <p>Identity</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/identity.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Shelina-Taki-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Shelina-Taki.jpg" /> <div class="speaker-grid-item-content"> <h2>Shelina Taki</h2> <p>Director of Strategic Intelligence</p> <p>tinydrum</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/tinydrum.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Mike-Markham-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Mike-Markham.png" /> <div class="speaker-grid-item-content"> <h2>Mike Markham</h2> <p>Chief Marketing Officer</p> <p>Beauty Bakerie</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/BB.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Kevin-Hack-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kevin-Hack.png" /> <div class="speaker-grid-item-content"> <h2>Kevin Hack</h2> <p>Social Intelligence, Fan & Media Intelligence</p> <p>ESPN</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/ESPN.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Ted-Tagalakis-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Ted-Tagalakis-500.png" /> <div class="speaker-grid-item-content"> <h2>Ted Tagalakis</h2> <p>Vice President, Social Media</p> <p>Intermark Group</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/img.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Billy-Grenham-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Billy_Grenham.png" /> <div class="speaker-grid-item-content"> <h2>Billy Grenham</h2> <p>‎Global Director, Marketing & Communications</p> <p>Taco Bell</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/tacobell.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Jessica-Williams-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Jessica-Williams-VISA.png" /> <div class="speaker-grid-item-content"> <h2>Jessica Williams</h2> <p>‎Sr. Director of Global Brand</p> <p>‎VISA</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Visa.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Ebbeler-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Ebbeler.png" /> <div class="speaker-grid-item-content"> <h2>Chris Ebbeler</h2> <p>Director of Social and Community Engagement</p> <p>Chili's</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/chili-logo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Michael-Fein-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2017/07/michael.png" /> <div class="speaker-grid-item-content"> <h2>Michael Fein</h2> <p>SVP, Strategic Insights and Analytics</p> <p>PMK•BNC</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/pmkbnc-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Elisabeth-Korody-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Elisabeth.png" /> <div class="speaker-grid-item-content"> <h2>Elisabeth Korody</h2> <p> Social & Innovation Strategist</p> <p>FleishmanHillard</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Fleishman.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Rick-Albano-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Rick-Albano.png" /> <div class="speaker-grid-item-content"> <h2>Rick Albano</h2> <p>CCO</p> <p>Swift</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/swift.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brooke-Lynn-Howard-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/Brook-Lynn-Howard.png" /> <div class="speaker-grid-item-content"> <h2>Brooke-Lynn Howard</h2> <p>Head of Strategy</p> <p>Swift</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/swift.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Chris-Inners-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/chris-inners_04-1.jpg" /> <div class="speaker-grid-item-content"> <h2>Chris Inners</h2> <p>Head of Social, OMD Create West</p> <p>OMD Create West</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/omd.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Erica-Goldman-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/Erica-Goldman.jpg" /> <div class="speaker-grid-item-content"> <h2>Erica Goldman</h2> <p>Research Director</p> <p>Purple Strategies</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Purple_Strategies_logo.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Nicki-Zink-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/nicki-zink.jpeg" /> <div class="speaker-grid-item-content"> <h2>Nicki Zink</h2> <p>Digital Intelligence and Insights Analyst</p> <p>Purple Strategies</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/s-Purple_Strategies_logo.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Michael-Jacobson-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/07/Michael-Jacobson.png" /> <div class="speaker-grid-item-content"> <h2>Michael Jacobson</h2> <p>Vice President</p> <p>Octagon</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/octagon.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Kyle-Taylor-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/09/kyle.png" /> <div class="speaker-grid-item-content"> <h2>Kyle Taylor</h2> <p>Founding Partner</p> <p>Fact & Fiction</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/09/ff.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Stephanie-Scher-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Stephanie-Scher-Vanguard.png" /> <div class="speaker-grid-item-content"> <h2>Stephanie Scher</h2> <p>Social Media Channel Manager</p> <p>Vanguard</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/vanguardblacklogo.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Jason-Molina-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Jason-Molina.png" /> <div class="speaker-grid-item-content"> <h2>Jason Molina</h2> <p>Senior Director of Strategy</p> <p>Fullscreen</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/fullscreen-logo.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Ashley-Carr-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ashley-Carr.png" /> <div class="speaker-grid-item-content"> <h2>Ashley Carr</h2> <p>Strategist</p> <p>Fullscreen</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/fullscreen-logo.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Kristen-Longfield-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kristen-Longfield.png" /> <div class="speaker-grid-item-content"> <h2>Kristen Longfield</h2> <p>Head of Consumer Insights</p> <p>Fanthropology</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Fanthropology.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Anupam-Singh-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2017/07/Anupam.png" /> <div class="speaker-grid-item-content"> <h2>Anupam Singh</h2> <p>Founder, President</p> <p>113 Industries</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/113industries.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Razi-Imam-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2017/07/Razi-1.png" /> <div class="speaker-grid-item-content"> <h2>Razi Imam</h2> <p>Founder, CEO</p> <p>113 Industries</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/113industries.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Andy-Nelson-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/andyNelson.png" /> <div class="speaker-grid-item-content"> <h2>Andy Nelson</h2> <p>SVP, Director of Social Media</p> <p>Conill</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Conill.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Laura-Semple-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/laura-semple.png" /> <div class="speaker-grid-item-content"> <h2>Laura Semple</h2> <p>VP, Director of Content Strategy</p> <p>Conill</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Conill.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Inga-Starrett-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/inga.png" /> <div class="speaker-grid-item-content"> <h2>Inga Starrett</h2> <p>Analytics Lead</p> <p>Big Valley Marketing</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Big-Valley.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Brian-Mossop-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brian-Mossop-2.png" /> <div class="speaker-grid-item-content"> <h2>Brian Mossop</h2> <p>Head of Analytics</p> <p>Text100</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/text100.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Mike-Baglietto-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/mike-bag.jpg" /> <div class="speaker-grid-item-content"> <h2>Mike Baglietto</h2> <p>Director, Product Marketing</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Leigh-H-Nichols-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/08/leigh.png" /> <div class="speaker-grid-item-content"> <h2>Leigh H Nichols</h2> <p>VP of Product Introduction</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Peter-Caswell-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Peter-1.png" /> <div class="speaker-grid-item-content"> <h2>Peter Caswell</h2> <p>CEO</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Bob-Ciccone-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Bob-1.png" /> <div class="speaker-grid-item-content"> <h2>Bob Ciccone</h2> <p>COO, EVP Product</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Paige-Leidig-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/01/Paige-1.png" /> <div class="speaker-grid-item-content"> <h2>Paige Leidig</h2> <p>CMO</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Nani-Saffer-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/nani.png" /> <div class="speaker-grid-item-content"> <h2>Nani Saffer</h2> <p> VP, Account Management</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Caitlin-Tittl-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/caitlyn.jpeg" /> <div class="speaker-grid-item-content"> <h2>Caitlin Tittl</h2> <p> VP of Sales</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Chris-McBurney-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/c-mcburney.png" /> <div class="speaker-grid-item-content"> <h2>Chris McBurney</h2> <p> Customer Success</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> <li><a href="#Cassie-Tisdell-bio"> <img src="https://www.netbaselive.com/wp-content/uploads/2018/10/Cassie_NB-Live_1.png" /> <div class="speaker-grid-item-content"> <h2>Cassie Tisdell</h2> <p> Manager, Customer Success</p> <p>NetBase</p> <div class="speaker-grid-item-content-logo-wrapper"> <img class="speaker-grid-item-content-logo" src="https://www.netbaselive.com/wp-content/uploads/2018/08/netbaselogo-1.png" /> </div> </div> <i class="fa fa-plus"></i> </a> </li> </ul> <div id="Brian-Solis-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.</p> <p>A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 1:15 - 2:00pm </h1> <h2>The Shift from CX to Experience: Why experience is everything now and how to design experiences that matter</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>In his keynote, Brian will share how to shift from consumer experience to experience and innovation to compete for more. Brian will help you learn what it takes to develop the insights to support the catalyst to focus on experience while increasing the value of your role within the organization. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/sarahedavison/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Sarah-Davison-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:00 - 2:30pm </h1> <h2>Storytelling Off the Screen: How IMAX Uses Social Listening to Bring its Research to Life</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/sarahedavison/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Cassie-Tisdell-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:00 - 2:30pm Track 2</h1> <h2>Hacking the Future of Work by Empowering Your Team</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/cassietisdell/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Chris-McBurney-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:00 - 2:30pm Track 2</h1> <h2>Hacking the Future of Work by Empowering Your Team</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/chrismcburney/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Caitlin-Tittl-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm</h1> <h2>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/caitlintittl/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Shelina-Taki-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 1</h1> <h2>Social Listening for Today’s America</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>For many years multicultural advertising has been considered a niche discipline, but in today’s diverse climate, it’s hard to call anything “niche”. In the current American landscape, brands that are being intentionally inclusive and mindful in their messaging are gaining share of heart, particularly with Millennial and Gen Z consumers. These young buyers are demanding that brands take a stand for the causes that are important to them, and they are showing their support for brands who do so via their wallets. tinydrum, a listen-first creative agency based in Austin, specializes in “Speaking Human” and creating insights-based work that resonates with the “mainstream”, the “niche”, and everyone in between. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/shelinataki/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Elisabeth-Korody-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/elisabethkorody/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Nani-Saffer-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/nanisaffer/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Chris-Inners-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/chrisinners/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Mike-Markham-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Indiana native raised alongside seven siblings, Mike Markham has thrived on competition his whole life. With a love for entrepreneurship and sportsmanship, Mike found his calling as one of Beauty Bakerie Cosmetics Brand’s four co-founders back in 2015. Currently, he leads a team of 8, and the company was awarded 2017’s #1 Fastest Growing Company by the San Diego Business Journal this past summer at over 750% growth. Today, he focused on digital and retail growth while also expanding brand awareness domestically and internationally.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm </h1> <h2>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/michael-d-markham-b1539b52/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brandon-Chesnutt-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 1 </h1> <h2>Managing “Oh $%!#” Social Media Moments</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/brandonchesnutt/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Erica-Goldman-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/erica-goldman-b9159222" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Nicki-Zink-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/nicki-zink-55858665/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Jason-Molina-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 1 </h1> <h2> Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/jason-molina-aa30034/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Ashley-Carr-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 1 </h1> <h2> Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/ashley-carr-bb184153/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Kristen-Longfield-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm </h1> <h2>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/kristenlongfield" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Michael-Jacobson-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm </h1> <h2>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/mj100/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Andy-Nelson-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Today’s most successful brands are socially engaged publishers, and Andy Nelson specializes in the insights, experiences and delivery systems they need to spark conversations that build meaningful relationships with people.</p> <p>As SVP of Social Media at Conill, he designs content strategies and shapes campaigns that get the world talking about brands like Toyota, T-Mobile, Budweiser, Tide, Pampers, Alaska Airlines and Sony PlayStation, among others.</p> <p>Andy brings more than 10 years of experience in leading teams through large-scale content plans -- Toyota’s “Más Que Un Auto” campaign, for example -- that win top industry awards and create deep, lasting engagement with consumers across a broad range of platforms. Most recently, Andy and his team pioneered the use of simultaneous storytelling across Snapchat influencer channels.</p> <p>In collaboration with Conill’s Sports & Entertainment and PR teams, Andy has helped build a specialized practice that provides turn-key solutions for influencer and celebrity activations; and on-site, real-time social media production at music festivals, sporting events, red carpets and major entertainment events.</p> <p>In earlier roles at Conill, Andy formed and led teams through complex digital endeavors, such as User Experience (UX) models, enterprise web and application, and global digital media.</p> <p>A former collegiate swimmer, Andy is an avid sports fan who enjoys tennis, volleyball, skiing and golf. He also has a passion for art, wine and literature.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 11:00 - 11:30 am </h1> <h2>Data Driven Big Ideas: Toyota Tundra and World Cup 2018</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/andyrnelson/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Laura-Semple-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 11:00 - 11:30 am </h1> <h2>Data Driven Big Ideas: Toyota Tundra and World Cup 2018</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/laurasemple/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Max-Moosmann-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:30 - 4:00pm Track 2 </h1> <h2>If You Give Jimmy Kimmel a Jet Ski – How NetBase Helped Us Moderate the Oscars During an Unprecedented Opportunity</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/maxmoosmann/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Shelina-Taki-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:00 - 1:30pm Track 2 </h1> <h2>Social Listening for the New America</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/shelinataki/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Razi-Imam-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span>Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Anatomy of a True Insight?</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/raziimam/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Ted-Tagalakis-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:00 - 4:30pm Track 2 </h1> <h2>Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Do CTRs matter? What is the value of an influencer tweet? With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical. The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/tedtagalakis/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Kevin-Hack-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 4:30 - 5:00pm </h1> <h2>Developing a Social Savvy Organization</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/kevinhack/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Jessica-Williams-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span>Jessica Williams is the Senior Director of Global Brand and Digital Products Marketing at Visa. Jessica is focused on telling Visa’s innovation story through digital products and extending the Visa brand at point of payment both in today’s world and with an eye toward the future. Prior to her current role, Jessica spent most of her career in digital marketing and analytics, designing innovative marketing programs in order to enhance brand equity, differentiate products, and achieve revenue initiatives. Jessica lives in San Diego but loves her Chicago sports teams (go Blackhawks!). Find her on Twitter <a href="https://twitter.com/mediametricsgal" target="_blank">@mediametricsgal</a>.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 11:30 - 12:00am </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/jessicafwilliams/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Ebbeler-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:30 - 4:00pm Track 2 </h1> <h2>"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/chris-ebbeler-2065601" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Kyle-Taylor-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 3:30 - 4:00pm Track 2 </h1> <h2>"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/kyle-taylor-70616238/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Michael-Fein-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span>Michael Fein leads PMK*BNC's Strategic Insights & Analytics department, which works directly with clients to use data to solve client strategic problems. This spans consumer insights, content optimization, and cross-platform measurement solutions. Across multiple business verticals, Mike helps clients demonstrate measurable ROI. He oversees a broad team that owns a number of proprietary research tools, which are used through all stages of the client/agency partnership. This includes a comprehensive measurement approach specifically for Experiential Marketing to demonstrate the impact of brand experience on consumer perceptions and behaviors. Prior to joining PMK*BNC, Mike worked as the Vice President of Strategic Measurement Solutions at Edelman and had previously developed the analytics practice at The Marketing Arm. Mike’s passion for results-driven insights comes from his days working in online dating and in politics, where every marketing decision or site change was A:B tested to optimize KPIs. He received an undergraduate degree from UCDavis and an MBA from Pepperdine University, where he has also been an instructor. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 2:30 - 3:00pm Track 2 </h1> <h2>Creating a Social Measurement Framework that Your CMO Will Love</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> Do CTRs matter? What is the value of an influencer tweet? With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical. The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/digitalstats/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Shaun-Jacobs-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/shaunjacobs/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Chris-Inners-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/chrisinners/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Michael-Jacobson-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Michael advises brands, non-profits and agencies on the value of influencers and celebrities, and how best to use them in marketing campaigns. A co-founding member of Octagon's First Call division, he now oversees the execution of 300+ client programs annually. A frequent participant in industry events and panels, he welcomes the opportunity to learn, share and interact with peers. </p>  <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/mj100/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Stephanie-Scher-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 3:00 - 3:30pm Track 1 </h1> <h2>Social Listening for Employer Reputation / Employee Experience </h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/stephaniescher/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Inga-Starrett-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/ingastarrett/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brian-Mossop-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 2:00 - 2:30pm Track 1 </h1> <h2>Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/bmossop/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Anupam-Singh-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:00 - 4:30pm </h1> <h2>Anatomy of a True Insight?</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/anupampitt/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Mike-Baglietto-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:00 - 1:30pm Track 2 </h1> <h2>Extend the Value of Social Insights Throughout Your Organization with NetBase Pro</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis. </p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/mikebaglietto/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Rick-Albano-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> As Swift’s CCO, Rick leads the creative strategy, vision, and direction for the agency. His focus is divided between delivering world-class work for clients, pitching new business, and developing an inspiring culture for his team. Before joining Swift 10 years ago, Rick spent a decade as a writer and conceptual creative in various industries spanning entertainment, technology and apparel. His talent as a storyteller and digital enthusiast merge seamlessly in the award-winning work he has led for clients such as Starbucks, Google, and Adidas. He considers his two children his greatest accomplishments, and is inspired by them daily.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:00 - 1:30pm Track 1 </h1> <h2>Let’s Be More Than Friends: Using Shared Interests to Win in Social</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/rick-albano-265b945/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Brooke-Lynn-Howard-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Brooke-Lynn is a skilled leader who approaches strategy with a consumer-centric lens and loves pushing both her analytical and creative thinking to inform great work. At Swift, she oversees strategy for all accounts, including Carter’s, adidas and PayPal, and previously worked in planning at 72andSunny, Wieden+Kennedy and R/GA. Off-duty, she is a trivia fiend, who watches Jeopardy and plays HQ daily.</p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 1:00 - 1:30pm Track 1 </h1> <h2>Let’s Be More Than Friends: Using Shared Interests to Win in Social</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span>Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/brookelynn16/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Leigh-H-Nichols-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 10:45 - 11:30am </h1> <h2>The NetBase Roadmap - Skating to Where the Puck Is</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/leigh-nichols-0b0b004/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Billy-Grenham-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview">  <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 10:30 - 11:00am </h1> <h2>Taking Tacos Where They’ve Never Been: Using social insights to turn story telling into story making</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> How do you move from ‘storytelling’, where marketers create and distribute their brand messaging, to “storymaking”, where the brand’s audience becomes the storytellers, engaging with the brand at a whole new level. Hear how Taco Bell identifies storymakers, forging relationships and amplifying their creativity and enthusiasm.</p> </div> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/billygrenham/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Peter-Caswell-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 09:45 - 10:30am </h1> <h2>The NetBase Roadmap - Skating to Where the Puck Is</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/peter-caswell-308a7/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Bob-Ciccone-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture). </p> <div class="social-icon"> <a href="https://www.linkedin.com/in/danvillebob/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Elvis-Lieban-bio" class="expanding-container" data-bio="false"> <article class="speaker-preview">   <div class="speaker-preview-session-header"> <h1>Day 2: 1:30 - 2:00pm Track 2 </h1> <h2>Using Social Intelligence to Drive Audience First Marketing Strategy</h2> </div> <div class="speaker-preview-session-body"> <p><span>Abstract: </span> </p> </div> </div> --> <div class="social-icon"> <a href="https://www.linkedin.com/in/elieban/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> <div id="Paige-Leidig-bio" class="expanding-container" data-bio="true"> <article class="speaker-preview"> <p><span>Bio: </span> Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade. </p> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 1: 1:00 - 1:15pm </h1> <h2>Welcome and Introductions</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 9:30 - 9:45am </h1> <h2>Welcome Back</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="speaker-preview-session"> <div class="speaker-preview-session-header"> <h1>Day 2: 4:30pm </h1> <h2>Closing Remarks</h2> </div>  <p><span>Abstract: </span> </p> </div> --> </div> <div class="social-icon"> <a href="https://www.linkedin.com/in/paigeleidig/" target="_blank"><i class="fa fa-linkedin-square"></i></a> </div> </article> </div> </div>

<div class="venue-container venue-container-margin-left"> <p class="venue-header">Venue</p> <div class="venue-wrapper"> <p class="venue-sub-header">InterContinental <br/>Los Angeles Downtown</p> <p class="venue-desc">The spectacular, new InterContinental hotel is located in the Wilshire Grand building, standing 73 stories tall in the heart of downtown Los Angeles, convenient to several LA highways and LAX airport. </p> <a class="venue-button venue-button-la" target="_blank" href="http://dtla.intercontinental.com/" target="_blank">HOTEL WEBSITE </a> <p class="venue-location">900 Wilshire Boulevard <br/>Los Angeles , CA 90017 </p> </div></div>

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016

<div class="modal" id="Ted-Rubin-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">‎Social Marketing Strategist, Keynote Speaker, Brand Evangelist</h2> </div> <div class="modal-body"><p>Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”</p> </div> </div></div>

<div class="modal" id="visa-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Jessica-Williams-VISA-1.png" /> <h1 class="speaker-name">Jessica Williams</h1> <h2 class="speaker-job">‎Sr. Director of Global Brand & Digital Products Marketing<br/>Visa</h2> </div> <div class="modal-body"><p> Using Social Intelligence to Drive Audience First Marketing Strategy</p><p><strong>Abstract:</strong> While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.</p> </div> </div></div>

<div class="modal" id="taki-abstract-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Shelina-Taki.jpg" /> <h1 class="speaker-name">Shelina Taki</h1> <h2 class="speaker-job">‎Director of Strategic Intelligence<br/>tinydrum</h2> </div> <div class="modal-body"> <p> Social Listening for Today’s America</p> <p><strong>Abstract:</strong> For many years multicultural advertising has been considered a niche discipline, but in today’s diverse climate, it’s hard to call anything “niche”. In the current American landscape, brands that are being intentionally inclusive and mindful in their messaging are gaining share of heart, particularly with Millennial and Gen Z consumers. These young buyers are demanding that brands take a stand for the causes that are important to them, and they are showing their support for brands who do so via their wallets. tinydrum, a listen-first creative agency based in Austin, specializes in “Speaking Human” and creating insights-based work that resonates with the “mainstream”, the “niche”, and everyone in between. </p> </div> </div> </div>

<div class="modal" id="brian-solis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brian-Solis.jpg" /> <h1 class="speaker-name">Brian Solis </h1> <h2 class="speaker-job">‎Principal Analyst, Altimeter</h2> </div> <div class="modal-body"> <p>The Shift from CX to Experience: Why experience is everything now and how to design experiences that matter</p> <p><strong>Abstract:</strong> In his keynote, Brian will share how to shift from consumer experience to experience and innovation to compete for more. Brian will help you learn what it takes to develop the insights to support the catalyst to focus on experience while increasing the value of your role within the organization. </p> </div> </div> </div>

<div class="modal" id="godaddy-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Shannon-Truax.jpg" /> <h1 class="speaker-name">Shannon Truax</h1> <h2 class="speaker-job">‎VP, Brand Social<br/> GoDaddy </h2> </div> <div class="modal-body"><p> Connect Your Tribe Through Storytelling</p><p><strong>Abstract:</strong> As marketing dollars get tighter, do you invest more in the story or the distribution? Why should we invest in high quality content and stories, when you can just use stock photography to target prospects and customers with dark posts? In this session, we’ll look at how to tell stories that make the highest impact across social, website, email, and blogs—for a variety of budgets. Specifically, we’ll visit GoDaddy’s Icons of our Tribe effort, and how storytelling momentum is changing our brand.</p> </div> </div></div>

<div class="modal" id="id-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Brandon-Chessnut.jpg" /> <h1 class="speaker-name">Brandon Chesnutt </h1> <h2 class="speaker-job">VP, Director of Digital & Development, Identity PR</h2> </div> <div class="modal-body"> <p>“Oh $%!#” Social Media Moments</p> <p><strong>Abstract:</strong>In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis. </p> </div> </div> </div>

<div class="modal" id="kn-ted-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ted-Rubin.png" /> <h1 class="speaker-name">Ted Rubin</h1> <h2 class="speaker-job">Social Marketing Strategist, Keynote Speaker, CMO of Photofy</h2> </div> <div class="modal-body"><p>Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship</p><p><strong>Abstract:</strong> In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #RonR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. </p> </div> </div></div>

<div class="modal" id="vanguard-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Stephanie-Scher-Vanguard.png" /> <h1 class="speaker-name">Stephanie Scher</h1> <h2 class="speaker-job">Social Media Channel Manager, Vanguard</h2> </div> <div class="modal-body"> <p>Social Listening for Employer Reputation / Employee Experience</p> <p><strong>Abstract:</strong> Social listening can benefit companies well beyond the traditional marketing arena - case in point is Vanguard's use of social analytics to understand employee experience. Learn how Vanguard not only applies social listening to their marketing programs, but how they apply it to other aspects of the organization. In the employee example, hear how they use extensive social data from current and former employees to monitor their "talent brand," adapt HR programs, and develop authentic employment marketing messaging. </p> </div> </div> </div>

<div class="modal" id="chili-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Ebbeler.png" /> <h1 class="speaker-name">Chris Ebbeler</h1> <h2 class="speaker-job">Director of Social, Chili’s Grill & Bar</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/kyle.png" /> <h1 class="speaker-name">Kyle Taylor, </h1> <h2 class="speaker-job">Founding Partner, Fact & Fiction</h2> </div> <div class="modal-body"> <p>"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content</p> <p><strong>Abstract:</strong> Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences. </p> </div> </div> </div>

<div class="modal" id="nbas-extend-value-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/mike-bag.jpg" /> <h1 class="speaker-name">Mike Baglietto </h1> <h2 class="speaker-job">Director of Product Marketing, NetBase</h2> </div> <div class="modal-body"> <p>Extend the Value of Social Insights Throughout Your Organization with NetBase Pro</p> <p><strong>Abstract:</strong> No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis. </p> </div> </div> </div>

<div class="modal" id="friends-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Rick-Albano.png" /> <h1 class="speaker-name">Rick Albano</h1> <h2 class="speaker-job">CCO, Swift</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Brook-Lynn-Howard.png" /> <h1 class="speaker-name">Brooke-Lynn Howard</h1> <h2 class="speaker-job">Head of Strategy, Swift</h2> </div> <div class="modal-body"> <p>Let’s Be More Than Friends: Using Shared Interests to Win in Social</p> <p><strong>Abstract:</strong> Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more </p> </div> </div> </div>

<div class="modal" id="intermark-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Ted-Tagalakis-500.png" /> <h1 class="speaker-name">Ted Tagalakis </h1> <h2 class="speaker-job">VP, Social Media, Intermark Group</h2> </div> <div class="modal-body"> <p>Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends</p> <p><strong>Abstract:</strong> In social media, your success depends on engagement and not necessarily number of mentions. Identifying influencers and brand advocates is critical part of your engagement strategy, but the best fit for your brand is not always the obvious choice. Learn how to identify trends and influencers to shape you brand’s engagement strategy for winning campaigns that tell your brand story. </p> </div> </div> </div>

<div class="modal" id="imax-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/sarah.jpg" /> <h1 class="speaker-name">Sarah Davison</h1> <h2 class="speaker-job">Sr. Manager, Marketing Strategy , IMAX</h2> </div> <div class="modal-body"> <p>Storytelling on the Screen and Off: How IMAX Uses Social Listening to Bring its Research to Life</p> <p><strong>Abstract:</strong>On-line consumer sentiment has a direct impact on how others perceived your brand, and in the entertainment industry it can be a “make or break” opportunity for a new film. Understanding your target audience at a deeper level uncovers the conversations, sentiment drivers, and influences that inspire new ideas in storytelling. Learn how IMAX leverages social media analytics to tap into consumer conversations for tracking film releases and identifying new opportunities for IMAX to join into the conversation. </p> </div> </div> </div>

<div class="modal" id="tacobell-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Billy_Grenham.png" /> <h1 class="speaker-name">Billy Grenham</h1> <h2 class="speaker-job">Global Director of Marketing & Communications, Taco Bell</h2> </div> <div class="modal-body"> <p>Taking Tacos Where They’ve Never Been: Using social insights to turn story telling into story making</p> <p><strong>Abstract:</strong>How do you move from ‘storytelling’, where marketers create and distribute their brand messaging, to “storymaking”, where the brand’s audience becomes the storytellers, engaging with the brand at a whole new level. Hear how Taco Bell identifies storymakers, forging relationships and amplifying their creativity and enthusiasm. </p> </div> </div> </div>

<div class="modal" id="text100-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Brian-Mossop-2.png" /> <h1 class="speaker-name">Brian Mossop</h1> <h2 class="speaker-job">Head of Analytics, Text100</h2> </div> <div class="modal-body"> <p>Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign</p> <p><strong>Abstract:</strong> As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives. </p> </div> </div> </div>

<div class="modal" id="pmk-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/michael.png" /> <h1 class="speaker-name">Michael Fein, </h1> <h2 class="speaker-job">SVP Strategic Insights & Analytics, PMK*BNC</h2> </div> <div class="modal-body"> <p>Creating a Social Measurement Framework that Your CMO Will Love</p> <p><strong>Abstract:</strong>Do CTRs matter? What is the value of an influencer tweet? With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical. The goal of this session is to give you with the fundamental building blocks to build your measurement strategy. </p> </div> </div> </div>

<div class="modal" id="purple-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/10/Erica-Goldman.jpg" /> <h1 class="speaker-name">Erica Goldman</h1> <h2 class="speaker-job">Research Director, Purple Strategies </h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/10/nicki-zink.jpeg" /> <h1 class="speaker-name">Nicki Zink</h1> <h2 class="speaker-job">Digital Intelligence and Insights Analyst, Purple Strategies </h2> </div> <div class="modal-body"> <p>Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions</p> <p><strong>Abstract:</strong>You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making. </p> </div> </div> </div>

<div class="modal" id="conill-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/andyNelson.png" /> <h1 class="speaker-name">Andy Nelson</h1> <h2 class="speaker-job">SVP, Director of Social Media, Conill</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/laura-semple.png" /> <h1 class="speaker-name">Laura Semple</h1> <h2 class="speaker-job">VP, Director of Content Strategy, Conill</h2> </div> <div class="modal-body"><p>Data Driven Big Ideas: Toyota Tundra and World Cup 2018</p><p><strong>Abstract:</strong> Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.</p> </div> </div></div>

<div class="modal" id="113-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Razi-1.png" /> <h1 class="speaker-name">Razi Imam </h1> <h2 class="speaker-job">Founder, CEO, 113 Industries</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2017/07/Anupam.png" /> <h1 class="speaker-name">Anupam Singh</h1> <h2 class="speaker-job">Founder, President, 113 Industries</h2> </div> <div class="modal-body"><p>How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands</p><p><strong>Abstract:</strong> Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. <br/><br/>Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category.<br/><br/>Join Razi Imam and Anupam Singh as they share their real case studies. </p> </div> </div></div>

<div class="modal" id="fullscreen-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Jason-Molina.png" /> <h1 class="speaker-name">Jason Molina</h1> <h2 class="speaker-job">Senior Director of Strategy, Fullscreen</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Ashley-Carr.png" /> <h1 class="speaker-name">Ashley Carr</h1> <h2 class="speaker-job">Strategist, Fullscreen</h2> </div> <div class="modal-body"><p>Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand</p><p><strong>Abstract:</strong> How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground.</p> </div> </div></div>

<div class="modal" id="tis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Michael-Jacobson.png" /> <h1 class="speaker-name">Michael Jacobson</h1> <h2 class="speaker-job">Vice President, Octagon</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kristen-Longfield.png" /> <h1 class="speaker-name">Kristen Longfield</h1> <h2 class="speaker-job">Head of Consumer Insights, Fanthropology</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Mike-Markham.png" /> <h1 class="speaker-name">Mike Markham</h1> <h2 class="speaker-job">Chief Marketing Officer, Beauty Bakerie</h2> </div> <div class="modal-body"><p>Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy</p><p><strong>Abstract:</strong> Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.</p> </div> </div></div>

<div class="modal" id="dasso-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/10/nani.png" /> <h1 class="speaker-name">Nani Saffer</h1> <h2 class="speaker-job">VP, Account Management, NetBase</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/chris-inners_04-1.jpg" /> <h1 class="speaker-name">Chris Inners</h1> <h2 class="speaker-job">Head of Social, OMD Create West, OMD Create West</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/inga.png" /> <h1 class="speaker-name">Inga Starrett</h1> <h2 class="speaker-job">Analytics Lead, Big Valley Marketing</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kevin-Hack.png" /> <h1 class="speaker-name">Kevin Hack</h1> <h2 class="speaker-job">Social Intelligence, Fan & Media Intelligence, ESPN</h2> </div> <br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Elisabeth.png" /> <h1 class="speaker-name">Elisabeth Korody</h1> <h2 class="speaker-job">Social & Innovation Strategist, FleishmanHillard </h2> </div> <div class="modal-body"> <p>Developing a Social Savvy Organization</p> <p><strong>Abstract:</strong> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.  </p>  </div> </div> </div>

<div class="modal" id="dasso-ny-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/liam.png" /> <h1 class="speaker-name"> Liam Copeland</h1> <h2 class="speaker-job">VP, Intelligence, MRY</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Nina-Spezzaferro.jpg" /> <h1 class="speaker-name">Nina Spezzaferro</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Rubenstein </h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/Kris.Maccini.jpg" /> <h1 class="speaker-name">Kris Maccini</h1> <h2 class="speaker-job">Global Director, Social Strategy, MetLife </h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/09/Bryan-Pedersen.png" /> <h1 class="speaker-name">Bryan Pedersen</h1> <h2 class="speaker-job">SVP & Partner, FleishmanHillard </h2> </div> <div class="modal-body"><p>Developing a Social Savvy Organization</p><p><strong>Abstract:</strong> Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.</p> </div> </div></div>

<div class="modal" id="leasf-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div>  <div class="speaker-info-wrap"> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Zach-Wu.png" /> <h1 class="speaker-name">Zach Wu</h1> <h2 class="speaker-job">VP Intelligence, Wunderman</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Meredith-Kinsman.png" /> <h1 class="speaker-name">Meredith Kinsman</h1> <h2 class="speaker-job">Vice President, Digital Strategy, Octagon</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/08/HillarySaviello.png" /> <h1 class="speaker-name">Hillary Saviello</h1> <h2 class="speaker-job">Social Media Officer, International Peace Institute</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/Mary-Smith.jpeg" /> <h1 class="speaker-name">Mary Smith</h1> <h2 class="speaker-job">Digital Marketing Analyst , The Marketing Arm</h2> </div>  <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/07/maritza-moreno.jpeg" /> <h1 class="speaker-name">Maritza Moreno</h1> <h2 class="speaker-job">Sr. Digital/Social Analyst, The Marketing Arm</h2> </div> </div> <div class="modal-body"> <p>Listen, Engage and Succeed - Finding conversations that matter</p> <p><strong>Abstract:</strong> Tapping into the right social conversations provides powerful insights for developing more impactful content and engagement strategies. In this panel, learn how our experts use social analytics to identify the conversations that matter most to your target audience. </p> </div> </div> </div>

<div class="modal" id="nbas-introduce-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Introducing NetBase and Best Practices in Topic Building</strong></p><p> <strong>Abstract:</strong> Take your topic building beyond simple keyword and tag definitions. This session will teach participants key elements for more complex topic building to maximize your social listening effectiveness and deliver better insights.</p> </div> </div></div>

<div class="modal" id="nbas-ai-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/10/Cassie_NB-Live_1.png" /> <h1 class="speaker-name">Cassie Tisdell</h1> <h2 class="speaker-job">Manager, Customer Success, NetBase</h2> </div><br/><br/> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/10/c-mcburney.png" /> <h1 class="speaker-name">Chris McBurney</h1> <h2 class="speaker-job">Customer Success, NetBase</h2> </div> <div class="modal-body"> <p>Hacking the Future of Work by Empowering Your Team</p> <p><strong>Abstract:</strong> Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase! </p>  </div> </div> </div>

<div class="modal" id="nbas-master-advance-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Advance Best Practices in Social Analytics</strong></p><p> <strong>Abstract:</strong> In this participant driven session, NetBase social analysts share advanced strategies and tactics to help senior social analysts solve their most strategic business challenges. Bring your most difficult questions and learn from the experts! </p> </div> </div></div>

<div class="modal" id="nbas-master-monetize-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Monetize Social Analytics: Improve Program Measurement & Governance </strong></p><p> <strong>Abstract:</strong> In the past, social media ROI has been difficult to quantify, but not any more. This session will identify the biggest challenges companies face when measuring the impact of social media on the business. Participants will learn important metrics and measurement strategies that align social programs with business objectives that deliver measurable ROI for every use case.</p> </div> </div></div>

<div class="modal" id="nbas-putting-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Putting Social into Action: Best Practices</strong></p><p> <strong>Abstract:</strong>In this participant driven session, NetBase social analysts will share best practices that will make you the "go-to" resource for all things social. NetBase experts will discuss common business challenges and advanced use cases that will apply your knowledge of the NetBase platform to support strategic business decisions. </p> </div> </div></div>

<div class="modal" id="nbput-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>NetBase Product Session: How to Put Social Analytics into the Hands of Everyone in Your Organization</strong></p><p> <strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis.</p> </div> </div></div>

<div class="modal" id="nbas-put-hand-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <p> How to Put Social Analytics into the Hands of Everyone in Your Organization</p> <p><strong>Abstract:</strong> No matter what your role or title everyone wants to be close to the customer. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a potential crisis. </p> </div> </div> </div>

<div class="modal" id="nbas-insight-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Presenting Insights & Driving Action: Dashboard Templates and Executive Presentation Tips</strong></p><p> <strong>Abstract:</strong> Put your insights into action! Participants will learn multi-topic analyses and comparisons, custom dashboard organization, and data exports that deliver the right information to internal stakeholders for faster, more accurate business decisions.</p> </div> </div></div>

<div class="modal" id="nbas-master-fuel-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p><strong>Fuel customer driven innovation: Surface unmet needs using category and competitive analyses</strong></p><p> <strong>Abstract:</strong>Social media represents the world’s largest focus group, and knowing how to mine these valuable insights will deliver a competitive edge for your brand. Participants will learn strategies and tactics for discovering unmet needs, measuring brand passion, and identifying key sentiment drivers to inform strategic business decisions including competitive positioning and product innovation.</p> </div> </div></div>

<div class="modal" id="nbas-tip-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Tips & Tricks for Analysis: Analytics capabilities that connect social insights with organizational goals</strong></p><p> <strong>Abstract:</strong> Building on our "Best Practices for Topic Building" session, participants will learn how to extract precise social insights that connect with organizational goals. This session covers NetBase’s comprehensive filtering and analytic capabilities including saved analyses, dashboards, and alerting. </p> </div> </div></div>

<div class="modal" id="welcomeAddress-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Peter.png" /> <h1 class="speaker-name"> Peter Caswell </h1> <h2 class="speaker-job">‎CEO<br/> NetBase</h2> </div><br/><div class="speaker-info"> <img class="speaker-img" src="https://www.netbaselive.com/wp-content/uploads/2018/01/Bob.png" /> <h1 class="speaker-name"> Bob Ciccone </h1> <h2 class="speaker-job">‎COO, EVP Product<br/>NetBase</h2> </div>  <div class="modal-body"><p><strong>Welcome Address: The Future of NetBase and the Social Media Analytics Market</strong></p><p><strong>Abstract:</strong> Join NetBase CEO, Peter Caswell, and COO, EVP Product, Bob Ciccone, as they share the evolution of NetBase, our relentless pursuit of helping customers solve their most important business initiatives, transforming customer data to fuel every aspect of their organization.</p> </div> </div></div>

<div class="modal" id="nbas-master-experiences-analysis-modal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header">  <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button>  </div> <div class="modal-body"><p> <strong>Create experiences that drive engagement: Campaign strategies that connect emotionally with your target audience</strong></p><p> <strong>Abstract:</strong> From planning to optimization and measurement, participants will learn the best practices that to take campaign performance to the next level. Strategies discussed include audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. </p> </div> </div></div>