Two Days of Unforgettable Social Media Insights That Will Have a Direct Impact on Your Success

Join NetBase for two days packed with social media insights and learn from thought leaders, industry experts, and your peers. You will walk away with new knowledge, best practices and connections that will transform your career. Best of all you will have a great time, so register now! Don’t forget to check us out: #NBLIVE2018

Highlights

Agenda

TUESDAY: OCTOBER 16th

8:00 - 8:30
Registration
8:30 - 9:15
Introductory Class
Introducing NetBase and Best Practices in Topic Building

Location: Roosevelt Room


Master Class
Create Experiences that Drive Engagement. Campaign Strategies that Connect Emotionally with Your Target Audience

Location: Hollywood Ballroom

9:15 - 10:00
Introductory Class
Tips & Tricks for Analysis: Analytics Capabilities that Connect Social Insights with Organizational Goals

Location: Roosevelt Room


Master Class
Fuel Customer Driven Innovation: Surface Unmet Needs Using Category and Competitive Analyses

Location: Hollywood Room

10:00 - 10:30
Break
10:30 - 11:15
Introductory Class
Insights & Driving Action: Dashboard Templates and Executive Presentation Tips

Location: Roosevelt Room


Master Class
Monetize Social Analytics: Improve Program Measurement & Governance

Location: Hollywood Ballroom

11:15 - 12:00
Introductory Class
Putting Social into Action: Best Practices

Location: Roosevelt Room


Master Class
Advance Best Practices in Social Analytics

Location: Hollywood Ballroom

12:00 - 1:00
Lunch

Location: Atrium

1:00 - 1:15
Welcome and Introductions

Location: Hollywood Ballroom

Paige Leidig, CMO, NetBase
1:15 - 2:00
KEYNOTE
The Shift from CX to Experience: Why experience is everything now and how to design experiences that matter

Location: Hollywood Ballroom

Brian Solis, Principal Analyst, Altimeter
2:00 - 2:30
Storytelling Off the Screen: How IMAX Uses Social Listening to Bring its Research to Life

Location: Hollywood Ballroom

Sarah Davison, Sr. Manager, Marketing Strategy , IMAX
2:30 - 3:00
Creating a Social Measurement Framework that Your CMO Will Love

Location: Hollywood Ballroom

Michael Fein, SVP Strategic Insights & Analytics, PMK*BNC
3:00 - 3:30
Break
3:30 - 4:00
Track 1
"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content

Location: Hollywood Ballroom

Chris Ebbeler, Director of Social, Chili’s Grill & Bar
Kyle Taylor, Founding Partner, Fact & Fiction

Track 2
How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands

Location: Roosevelt Room

Razi Imam, Founder, CEO, 113 Industries
Anupam Singh, Founder, President , 113 Industries
4:00 - 4:30
Track 1
Social Listening for Today’s America

Location: Hollywood Ballroom

Shelina Taki, Director of Strategic Intelligence, tinydrum

Track 2
Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends

Location: Roosevelt Room

Ted Tagalakis, VP, Social Media, Intermark Group
4:30 - 5:00
PANEL
Developing a Social Savvy Organization
Moderator: Nani Saffer, VP Account Management, NetBase

Location: Hollywood Ballroom

Chris Inners, Head of Social, OMD Create West, OMD Create West
Inga Starrett, Analytics Lead, Big Valley Marketing
Kevin Hack, Social Intelligence, Fan & Media Intelligence, ESPN
Elisabeth Korody, Social & Innovation Strategist, FleishmanHillard
5:00 - 6:00
Happy Hour

Location: Poolside Cabanas

TUESDAY: OCTOBER 16th

Who should attend NetBase Introductory ClassNew Analysts and those new to NetBase.
Who should attend NetBase Master Class:
Advanced users with 1+ year of NetBase experience.

WEDNESDAY: OCTOBER 17th

8:30 - 9:30
Breakfast and Coffee

Location: Atrium

9:30 - 9:45
Welcome Back

Location: Hollywood Ballroom

Paige Leidig, CMO, NetBase
9:45 - 10:30
The NetBase Roadmap - Skating to Where the Puck Is

Location: Hollywood Ballroom

Peter Caswell, CEO, NetBase
10:30 - 11:00
Taking Tacos Where They’ve Never Been: Using social insights to turn story telling into story making

Location: Hollywood Ballroom

Billy Grenham, Global Director of Marketing & Communications, Taco Bell
11:00 - 11:30
Data Driven Big Ideas: Toyota Tundra and World Cup 2018

Location: Hollywood Ballroom

Andy Nelson, SVP, Director of Social Media, Conill
Laura Semple, VP, Director of Content Strategy, Conill
11:30 - 12:00
Using Social Intelligence to Drive Audience First Marketing Strategy

Location: Hollywood Ballroom

Jessica Williams, Sr. Director of Global Brand & Digital Products Marketing, Visa
12:00 - 1:00
Lunch

Location: Atrium

1:00 - 1:30
Track 1
Let’s Be More Than Friends: Using Shared Interests to Win in Social

Location: Hollywood Ballroom

Rick Albano, CCO, Swift
Brooke-Lynn Howard, Head of Strategy, Swift

Track 2
Extend the Value of Social Insights Throughout Your Organization with NetBase Pro

Location: Roosevelt Room

Mike Baglietto, Director of Product Marketing, NetBase
1:30 - 2:00
Track 1
Managing “Oh $%!#” Social Media Moments

Location: Hollywood Ballroom

Brandon Chesnutt, VP, Director of Digital & Development, Identity PR

Track 2
Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions

Location: Roosevelt Room

Erica Goldman, Research Director, Purple Strategies
Nicki Zink, Digital Intelligence and Insights Analyst, Purple Strategies
2:00 - 2:30
Track 1
Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign

Location: Hollywood Ballroom

Brian Mossop, Head of Analytics, Text100

Track 2
Hacking the Future of Work by Empowering Your Team

Location: Roosevelt Room

Cassie Tisdell, Manager, Customer Success, NetBase
Chris McBurney, Customer Success, NetBase
2:30 - 3:00
Break
3:00 - 3:30
Social Listening for Employer Reputation / Employee Experience

Location: Hollywood Ballroom

Stephanie Scher, Social Media Channel Manager, Vanguard
3:30 - 4:00
Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand

Location: Hollywood Ballroom

Jason Molina, Senior Director of Strategy, Fullscreen
Ashley Carr, Strategist, Fullscreen
4:00 - 4:30
PANEL
Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy
Moderator: Caitlin Tittl, VP of Sales, NetBase

Location: Hollywood Ballroom

Michael Jacobson, Vice President, Octagon
Kristen Longfield, Head of Consumer Insights, Fanthropology
Mike Markham, CMO, Beauty Bakerie
4:30
Closing Remarks

Location: Hollywood Ballroom

Paige Leidig, CMO, NetBase
4:30 - 5:30
Happy Hour

Location: Poolside Cabanas

Tickets

Secure your spot at this must-attend social analytics event!

October 16-17, 2018

Full Conference Pass

$299

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Speakers

Bio: Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.

Day 1: 1:15 - 2:00pm

The Shift from CX to Experience: Why experience is everything now and how to design experiences that matter

Abstract: In his keynote, Brian will share how to shift from consumer experience to experience and innovation to compete for more. Brian will help you learn what it takes to develop the insights to support the catalyst to focus on experience while increasing the value of your role within the organization.

Day 1: 2:00 - 2:30pm

Storytelling Off the Screen: How IMAX Uses Social Listening to Bring its Research to Life

Day 1: 2:00 - 2:30pm Track 2

Hacking the Future of Work by Empowering Your Team

Abstract: Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!

Day 1: 2:00 - 2:30pm Track 2

Hacking the Future of Work by Empowering Your Team

Abstract: Join NetBase Customer Success for take away tips on why on-boarding should keep strategy and culture in sync to best provide employees the start your ROI deserves. This breakout isn't just for new users or managers, you can easily find yourself in this scenario through regular workplace happenings such as: sabbaticals, parental leave, new teammates, purchasing new platforms, employee churn, acquisition, and hiring. Let us show you how we champion this phase!

Day 1: 4:00 - 4:30pm

Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Day 1: 4:00 - 4:30pm Track 1

Social Listening for Today’s America

Abstract: For many years multicultural advertising has been considered a niche discipline, but in today’s diverse climate, it’s hard to call anything “niche”. In the current American landscape, brands that are being intentionally inclusive and mindful in their messaging are gaining share of heart, particularly with Millennial and Gen Z consumers. These young buyers are demanding that brands take a stand for the causes that are important to them, and they are showing their support for brands who do so via their wallets. tinydrum, a listen-first creative agency based in Austin, specializes in “Speaking Human” and creating insights-based work that resonates with the “mainstream”, the “niche”, and everyone in between.

Day 1: 4:30 - 5:00pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Day 1: 4:30 - 5:00pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Day 1: 4:30 - 5:00pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Bio: Indiana native raised alongside seven siblings, Mike Markham has thrived on competition his whole life. With a love for entrepreneurship and sportsmanship, Mike found his calling as one of Beauty Bakerie Cosmetics Brand’s four co-founders back in 2015. Currently, he leads a team of 8, and the company was awarded 2017’s #1 Fastest Growing Company by the San Diego Business Journal this past summer at over 750% growth. Today, he focused on digital and retail growth while also expanding brand awareness domestically and internationally.

Day 1: 4:00 - 4:30pm

Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Day 2: 1:30 - 2:00pm Track 1

Managing “Oh $%!#” Social Media Moments

Abstract: In the early days of social media, something as simple as a ranting, unhappy customer could be viewed as a crisis situation. My, how times have changed. Now, companies large and small can quickly find themselves scrambling on social media thanks to rogue employees, operational interruptions, Acts of God or political scandals. So, how can social media professionals plan for the unplannable? And, more importantly, ensure they quickly recover from a crisis? This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.

Day 2: 1:30 - 2:00pm Track 2

Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions

Abstract: You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Day 2: 1:30 - 2:00pm Track 2

Building an Integrated Insights Model: How Social Listening Can Help Power Business Decisions

Abstract: You can have a big voice online, but is that a true representation of what majority thinks? There’s more information than ever in the world, yet people are still relying on single data sources to make important business decisions. Learn how taking an integrated approach to your research methodology can empower smarter strategic decision making.

Day 1: 4:00 - 4:30pm Track 1

Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand

Abstract: How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground.

Day 1: 4:00 - 4:30pm Track 1

Listen Larger: Using Social Listening to Hone in on the Right Audience for Your Brand

Abstract: How Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance, close the deal and break new ground.

Day 1: 4:00 - 4:30pm

Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Day 1: 4:00 - 4:30pm

Trends in Social – Tapping Social to Find Your Next Big Idea in Campaign Strategy

Abstract: Find the inspiration to elevate your brand’s message, maximize a product launch, or manage a campaign. Join our panel of social strategists to learn how they identify emerging trends that inspire winning campaign strategies.

Bio: Today’s most successful brands are socially engaged publishers, and Andy Nelson specializes in the insights, experiences and delivery systems they need to spark conversations that build meaningful relationships with people.

As SVP of Social Media at Conill, he designs content strategies and shapes campaigns that get the world talking about brands like Toyota, T-Mobile, Budweiser, Tide, Pampers, Alaska Airlines and Sony PlayStation, among others.

Andy brings more than 10 years of experience in leading teams through large-scale content plans -- Toyota’s “Más Que Un Auto” campaign, for example -- that win top industry awards and create deep, lasting engagement with consumers across a broad range of platforms. Most recently, Andy and his team pioneered the use of simultaneous storytelling across Snapchat influencer channels.

In collaboration with Conill’s Sports & Entertainment and PR teams, Andy has helped build a specialized practice that provides turn-key solutions for influencer and celebrity activations; and on-site, real-time social media production at music festivals, sporting events, red carpets and major entertainment events.

In earlier roles at Conill, Andy formed and led teams through complex digital endeavors, such as User Experience (UX) models, enterprise web and application, and global digital media.

A former collegiate swimmer, Andy is an avid sports fan who enjoys tennis, volleyball, skiing and golf. He also has a passion for art, wine and literature.

Day 2: 11:00 - 11:30 am

Data Driven Big Ideas: Toyota Tundra and World Cup 2018

Abstract: Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.

Day 2: 11:00 - 11:30 am

Data Driven Big Ideas: Toyota Tundra and World Cup 2018

Abstract: Toyota and Conill crafted an idea based on social noise, solving a pain point and providing a stand-out, social first, fresh idea.

Day 2: 3:30 - 4:00pm Track 2

If You Give Jimmy Kimmel a Jet Ski – How NetBase Helped Us Moderate the Oscars During an Unprecedented Opportunity

Day 2: 1:00 - 1:30pm Track 2

Social Listening for the New America

Bio: Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012.

Day 2: 4:00 - 4:30pm

Anatomy of a True Insight?

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Day 1: 4:00 - 4:30pm Track 2

Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends

Abstract: Do CTRs matter?  What is the value of an influencer tweet?  With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical.  The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.

Day 1: 4:30 - 5:00pm

Developing a Social Savvy Organization

Abstract: Aligning your social strategy for today’s business practices requires coordination, communication, and the right tools. Our experts share their expertise for developing a mature social practice that fuels strategic initiatives across the entire organization.

Bio: Jessica Williams is the Senior Director of Global Brand and Digital Products Marketing at Visa. Jessica is focused on telling Visa’s innovation story through digital products and extending the Visa brand at point of payment both in today’s world and with an eye toward the future. Prior to her current role, Jessica spent most of her career in digital marketing and analytics, designing innovative marketing programs in order to enhance brand equity, differentiate products, and achieve revenue initiatives. Jessica lives in San Diego but loves her Chicago sports teams (go Blackhawks!). Find her on Twitter @mediametricsgal.

Day 2: 11:30 - 12:00am

Using Social Intelligence to Drive Audience First Marketing Strategy

Abstract: While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent and developers based on what they learned from their social listening and intelligence practice.

Day 2: 3:30 - 4:00pm Track 2

"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content

Abstract: Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.

Day 1: 3:30 - 4:00pm Track 2

"Hi, Welcome to Chili's!" Where Coordinated Social Listening Inspires Winning Content

Abstract: Successful brands don’t use social media to push products, but rather to tell stories that connect and engage their audience. Learn how a brand like Chili's and their agency collaborate using social media analytics as the foundation of their campaign research, planning, and execution to deliver inspiring content and amazing brand experiences.

Bio: Michael Fein leads PMK*BNC's Strategic Insights & Analytics department, which works directly with clients to use data to solve client strategic problems. This spans consumer insights, content optimization, and cross-platform measurement solutions. Across multiple business verticals, Mike helps clients demonstrate measurable ROI. He oversees a broad team that owns a number of proprietary research tools, which are used through all stages of the client/agency partnership. This includes a comprehensive measurement approach specifically for Experiential Marketing to demonstrate the impact of brand experience on consumer perceptions and behaviors. Prior to joining PMK*BNC, Mike worked as the Vice President of Strategic Measurement Solutions at Edelman and had previously developed the analytics practice at The Marketing Arm. Mike’s passion for results-driven insights comes from his days working in online dating and in politics, where every marketing decision or site change was A:B tested to optimize KPIs. He received an undergraduate degree from UCDavis and an MBA from Pepperdine University, where he has also been an instructor.

Day 1: 2:30 - 3:00pm Track 2

Creating a Social Measurement Framework that Your CMO Will Love

Abstract: Do CTRs matter?  What is the value of an influencer tweet?  With CMOs increasingly looking for measures of campaign attribution and impact, planning for measurement is increasingly critical.  The goal of this session is to give you with the fundamental building blocks to build your measurement strategy.

Bio: Michael advises brands, non-profits and agencies on the value of influencers and celebrities, and how best to use them in marketing campaigns. A co-founding member of Octagon's First Call division, he now oversees the execution of 300+ client programs annually. A frequent participant in industry events and panels, he welcomes the opportunity to learn, share and interact with peers.

Day 2: 3:00 - 3:30pm Track 1

Social Listening for Employer Reputation / Employee Experience

Day 2: 2:00 - 2:30pm Track 1

Determining the impact of brand messaging on the social media community: A case study of Vodafone’s #sleeplikeahero campaign

Abstract: As communicators, we spend a great deal of time working on brand messaging during campaigns. But understanding how those messages permeate social media, and whether they resonate with the online community is a different story. During this session, we’ll explore how to use NetBase’s converged media analysis to understand the success of the campaign from both the brand and the audience perspectives.

Day 2: 4:00 - 4:30pm

Anatomy of a True Insight?

Abstract: Do you know the real reason why consumer do not naturally think of Tuna when they are on a high protein diet. Or why college grads really join Facebook and Google. Or what drives consumers to have fanatic brand loyalty beyond the obvious reasons. These are some of the answer you will get to hear from 113 Industries. Consumer Behavior Modeling is a proprietary process developed by 113 Industries that uses NetBase, IBM Watson and other AI technologies to help answer the Why behind the What. An insight is not just to know what consumers are doing, it is all about why consumers are doing that behavior. Their work ranges from helping companies introduce products that reach $100M in revenue to helping companies achieve the number one position in their category. Join Razi Imam and Anupam Singh as they share their real case studies.

Bio: Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

Day 2: 1:00 - 1:30pm Track 2

Extend the Value of Social Insights Throughout Your Organization with NetBase Pro

Abstract: No matter your role or title, everyone wants to be close to the customer. Bring the power of social analytics to your entire team to drive business value throughout your organization. Gain a competitive advantage by incorporating real-time social analytics into your strategy to elevate your brand experience, manage a campaign, maximize a product launch or respond to a crisis.

Bio: As Swift’s CCO, Rick leads the creative strategy, vision, and direction for the agency. His focus is divided between delivering world-class work for clients, pitching new business, and developing an inspiring culture for his team. Before joining Swift 10 years ago, Rick spent a decade as a writer and conceptual creative in various industries spanning entertainment, technology and apparel. His talent as a storyteller and digital enthusiast merge seamlessly in the award-winning work he has led for clients such as Starbucks, Google, and Adidas. He considers his two children his greatest accomplishments, and is inspired by them daily.

Day 2: 1:00 - 1:30pm Track 1

Let’s Be More Than Friends: Using Shared Interests to Win in Social

Abstract: Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.

Bio: Brooke-Lynn is a skilled leader who approaches strategy with a consumer-centric lens and loves pushing both her analytical and creative thinking to inform great work. At Swift, she oversees strategy for all accounts, including Carter’s, adidas and PayPal, and previously worked in planning at 72andSunny, Wieden+Kennedy and R/GA. Off-duty, she is a trivia fiend, who watches Jeopardy and plays HQ daily.

Day 2: 1:00 - 1:30pm Track 1

Let’s Be More Than Friends: Using Shared Interests to Win in Social

Abstract: Consumer behavior and platform updates have changed how we use social: It’s no longer just a destination to connect with friends, it’s where we go to express and discover interests. Learn how this shift affects organic content, social commerce and activations, and provides fresh opportunities for brands to matter to consumers more.

Day 2: 10:45 - 11:30am

The NetBase Roadmap - Skating to Where the Puck Is

Day 1: 10:30 - 11:00am

Taking Tacos Where They’ve Never Been: Using social insights to turn story telling into story making

Abstract: How do you move from ‘storytelling’, where marketers create and distribute their brand messaging, to “storymaking”, where the brand’s audience becomes the storytellers, engaging with the brand at a whole new level. Hear how Taco Bell identifies storymakers, forging relationships and amplifying their creativity and enthusiasm.

Bio: Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Day 2: 09:45 - 10:30am

The NetBase Roadmap - Skating to Where the Puck Is

Bio: Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture).

Bio: Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Day 1: 1:00 - 1:15pm

Welcome and Introductions

Day 2: 9:30 - 9:45am

Welcome Back

Day 2: 4:30pm

Closing Remarks

Venue

InterContinental
Los Angeles Downtown

The spectacular, new InterContinental hotel is located in the Wilshire Grand building, standing 73 stories tall in the heart of downtown Los Angeles, convenient to several LA highways and LAX airport.

HOTEL WEBSITE

900 Wilshire Boulevard 
Los Angeles , CA  90017

Still Not Convinced?

How can you resist...Networking with the smartest minds in social intelligence; Case studies described first-hand by big-name brands and agencies; Keynotes from industry experts and social analytics gurus. Check out highlights from NetBase LIVE 2016 and 2017

Highlights from NetBase LIVE 2017 - Europe

Highlights from NetBase LIVE 2017 - North America

Video Highlights from NetBase 2016